Marketing Project Management

Satadipa Sarkar

Seeking challenging avenues where my knowledge and experience matches with the organization's growth.

e-mail- ********.**@*****.***

Mobile-206-***-****

LinkedIn https://www.linkedin.com/in/satadipa-sarkar-81483610a/

2922 Western Avenue,98121, Seattle, Washington

Summary

Holder of work permit (EAD) and authorized by USCICS to work in the USA. A zealous and highly motivated individual specializing in Marketing with more than two years of experience in IT industry. Possesses outstanding marketing, communication and presentation skills blended with ability to manage projects. An outgoing, adaptable and empathetic people’s person with a strong desire to carry out assigned responsibilities & face challenging avenues.

Experience

Associate Research Manager at Kantar Millward Brown, Bangalore,India

October 2016 - January 2017 (4 months)

Maintaining & tracking brand health of ITC personal Wash & Deodorant category.

Analysis, reports & findings, presentation of the same to the clients(ITC).

Reviews & feedbacks of my analysis was implemented successfully by the clients which helped them drive sales in a region.

Used SPSS for data analysis of data & report building.

Explored new strategic product ideas, carrying out research study of product launch in different cities in India.

Field Visit with the moderator to review the exact customer expectation with aided instruments.

Understanding the influence of a brand’s pre-disposition to what people choose & how it is impacting consumer, with the help of Kantar Millward Brown’s Brand Dynamics metrics.

Identifying the strong market place factors, assessing competitor brands in the same category & making a story about the brand health from the research findings using analytical tools & techniques

Successful brand track study & ad evaluation which helped ITC in their product launches in different cities.

Social Media analysis, campaigns, blogs & digital ad campaign study of ITC products with ad metrics of Millward Brown.

Internship at Millward Brown India, Bangalore, India

December 2015 - February 2016 (3 months)

Coordinating with quant team and qualitative team to understand the end to end flow of the research and analysis and various tracks they are working on.

Acquiring the external data and the internal primary data to enter into analysis plan and prepare the inputs for database.

Working with the firefly team- understanding proposals and discussion guidelines, content analysis for ads from the transcripts and ad evaluation presentation for the client.

Worked in TVS Zest Campaign.

Received a very good feedback from industry guide & an offer letter to join as a full-time employee (Associate Research Manager).

Systems Engineer at Tata Consultancy Services,Chennai,India

October 2011 - February 2014 (2 years 4 months)

Worked in project management activities - to standardize and introduce economies of repetition in the

execution of projects.

Worked with Business Development team (Customer- Comcast).

Was involved in incorporating AGILE methodology in-order to understand & provide faster solutions to the customer problem.

Achievements:

TCS “Star of the month award” for excellent performance.

TCS Gems for outstanding contribution in team in project Management activities

Education

Alliance University, Bangalore, India

Master of Business Administration (MBA), Marketing, 2015 – 2017- (80.4%)

Activities and Societies: -Certification in Marketing in Digital World (89%)

-Pursuing certification in Marketing Analytics.

Netaji Subhash Engineering College, Kolkata, India

Bachelor of Technology (B.Tech.), Information Technology, 2007 – 2011(8.91/10)

Extra -curricular activities & achievements.

Organized different events(Comcast Sports) in TCS and was awarded for the same.

Was the editor of the monthly newsletter “Comcastic” in TCS.

Painting- Completed course from Nikhil Bharat Sangeet Samity.

Dancing- Completed course in Katthak, Bharatnatyam.

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