Marketing Social Media

CASSANDRA CAPRANICA

cassandracapranica.com ******************@*****.*** 408-***-****

Software solid knowledge includes; the Adobe Suite CC – Photoshop, Illustrator, InDesign, Acrobat, Word, PowerPoint, Excel, CRM-Interaction, Salesforce-Pardot, WordPress as well as email content management systems (CMS) applications for web marketing such as ConstantContact and Myemma. Basic working knowledge of CSS and HTML.

RING ORGANIC

Marketing, Graphics Design, Photography and Illustration - Contractual Work Upon Need 2014-2017

Design & printing management of 14 medicine bottle labels and corresponding product information inserts (ongoing project);

Concept development and design for corporate identity, logos, and related collateral materials;

Development of several product packaging designs for this lead industry producer and importer of organic soil amendment products (ongoing project - first print run totaling 100.000 par);

Creation of scientific botanical illustrations for application in an informative poster. Tailor graphic assets for CMS web design;

Production of storyboard booklet and web based infographics for client’s submission of his patent application to the USPTO;

TIGO ENERGY

Marketing, Graphics Design Dec. 2016-May 2017

Creation of product labeling and packaging (including OEMs compliance and certifications specs);

Create branded PPT template and update/refinement existing graphics content of customer-facing Global Sales deck;

Re-create logo and iconography to best fit social media’s updated allocated space and look;

Create and implement standard company html email signatures;

Create internal forms to pipeline front line stories from the sales and training teams to social media and website content: marketing activities form, case study and installer’s survey forms;

Creation and management of Salesforce CMS - Pardot landing pages, banners, images and campaigns enhancements for marketing and training teams;

Re-branding style guidelines book is in process of development;

Creation of product data sheets, technical diagrams and whitepaper PDFs;

Point of contact and provide content for external PR and publication editorials;

Creation and print management of trade show displays, banners and collaterals;

ROPERS MAJESKI KOHN & BENTLEY

Graphic Design, Webmaster & Marketing Coordinator 2002-2016

•Creation and design of firm ad campaigns and sponsorships;

•Design of firm’s trade show booth and signage and related promotional materials; also coordinate and manage such marketing events.

•Coordinate and manage public relations activities (open houses and evening award); e.g., Gideon Award event coordination, design event collaterals, attending as point of contact;

•Creation, design, printing management of collateral marketing promotional materials, e.g., brochures, promotional folders, practice group profiles, representative matter lists, bios, magazines, newsletters, firm announcements, etc.;

•Creation of boilerplate templates and working forms to expedite internal data processing, proposals’ data collection, seminar materials, PowerPoint presentations, etc.;

•Plan, assist colleagues with social media pages, including LinkedIn; Facebook, Twitter, as needed;

•Publish the firm’s annual law review seminars' work book and related materials; invitation/sign-up form (print and web), presentations;

•Webmaster, including drafting and updating content and images, evaluating effectiveness, policy development and implementation;

•Provide solutions with case-related exhibit graphics projects; i.e., trial exhibits in electronic format, such as presentations, and trial posters boards; also, specs-compliant image specimens and marks for submission to the United States Patent and Trademark Office (USPTO), etc.;

•Photograph and digitally edit attorney portraits and images assets for web and promotional;

•Design lobby signage for four of the firm’s offices;

•Creation dynamic PDF form, track and input firm experience for case studies necessary for proposal generation;

•Coordinate with attorneys the preparation of pitches, RFP responses, and industry specific presentations;

•Assist in creation and implementation of business development strategies for individual lawyers, practice groups, and client relationship teams as needed;

EDUCATION

B.A. Visual Communications and Design, Fundação Armando Alvares Penteado (FAAP)

LANGUAGES

Fluent in English and Portuguese.

Working knowledge of Spanish and Italian.

HOBBIES

Nouveau Victorian Beaded Fob earned the red ribbon at the Marine Quilt and Needle Art National Show (2002).

References upon request

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