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Marketing Real Estate

Location:
Laguna Niguel, CA
Posted:
July 14, 2017

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Resume:

REBECCA A. MADISON

***** ***** ***** ****** ******, CA 92677

949-***-**** (Cell) **********@*****.***

MANAGEMENT/BUSINESS DEVELOPMENT POSITION

Aggressive and dynamic, seeking position with high earning potential and advancement opportunity; looking to grow with organization. Excel in fast-paced, high pressure environment. Admirable interpersonal skills. Remain calm while resolving problems using good judgment. Implement new procedures and insight regarding sales, marketing, legal, financial and administrative matters. Additional areas of expertise are:

Optimization of contact database Development of company strategies

Project & Transaction Management Real Estate Analysis & Credit Underwriting

Advanced Negotiating Extensive Marketing Background

Strategic & Operational leadership Staff Management

Collections & Cash Management Training Employees

New business development Marketing/Graphic Design

Monitored Commercial & Residential Real Estate Portfolios

PROFESSIONAL EXPERIENCE

DIRECTOR OF OPERATIONS/MARKETING DESIGNER 01/2017 – PRESENT

CONFIDENTIAL IRVINE, CA

Top office leasing firm in Orange County, California.

Responsible for office operations and administrative reporting regarding office leasing and tenant representation. Provide a wide variety of administrative and marketing support services to make brokers more efficient in servicing existing clients and prospective clients. Prepare correspondence, invoices, proposals, marketing presentations, advertisements, spreadsheets, market surveys and other documents requiring a high level of accuracy. Also, responsible for maintaining updated company files, website and databases with respect to leasing activity, business development, licensing agencies, contact information and listing agreements.

VP CLIENT RELATIONS 09/2016 – 01/2017

BORM INTERNATIONAL IRVINE, CA

One of Orange County’s residential structural engineering firms.

With an emphasis on Client Relations, focus was Business Development while creating long term relationships. Primary role was to prospect for new clients by networking, cold calling, advertising and other means of generating interest from potential clients. Planned persuasive approaches and pitches that would convince potential clients to do business with BORM. Developed a rapport with new clients, and set targets for sales and provided support that continually improved the relationships. Grew and retained existing accounts by presenting new solutions and services to clients. Worked with mid and senior level management, marketing and technical staff. Strategic planning to create business and develop the pipeline of new business coming in.

OPERATIONS MANAGER 07/2014 – 06/2016

AVISON YOUNG IRVINE, CA

The fastest growing commercial real estate company in the United States.

Responsible for investment marketing packages. Created and/or coordinated all marketing projects for the Orange County and San Diego Offices. Managed the operations for the Orange County and San Diego Offices as well as assisted with operations and marketing projects for all offices in the Southern California Region. Updated and organized all information regarding presentations, listings, and brochures. Provided short-and-long-term market forecasts and reports by directing market research, analysis, and interpretation of market data. Designed new and maintained existing marketing materials. Developed new uses for existing products by analyzing statistics regarding market development; acquiring and analyzing data; consulting with internal and external sources.

REBECCA A. MADISON Page 2 of 2

MARKETING ADMINISTRATOR 01/2011 – 12/2013

HOWARD BUILDING CORPORATION COSTA MESA, CA

One of the leading general contractors in Orange County.

Responsible for new business development. Coordinated all internal and external communication for HBC. Coordinated calendars for Founder, President, CEO and other executives; set meetings for the executives in Los Angeles and Orange County Offices. Updated and organized all information regarding prospects, bids and existing projects. Created press releases with GlobeStreet, Orange County Business Journal, IIDA and other industry publications and outlets. Maintained all brochure and proposal materials. Designed new and maintained existing marketing materials and advertisements. Gathered information to create new social media and website updates on a weekly basis. Planned internal and external social events as needed. Attended industry events such as CoreNet, NAIOP, AIA, IIDA, CREW and other related events.

MARKETING ASSISTANT/SENIOR ADMINISTRATIVE ASSISTANT 08/2008 – 12/2010

CUSHMAN & WAKEFIELD, INC. IRVINE, CA

Global Real Estate experience.

Intern Position assisting the Capital Markets Group and Investments. Assisted brokers with reports, surveys, offering memorandums, capabilities brochures, and all aspects of marketing office and industrial properties. Responsible for data analysis, project management, report writing, extensive property research, assists in daily operations of Investment Group. Have hands-on involvement in a variety of marketing; internet and corporate marketing. Create Asset Summary Analysis Reports regarding office and industrial REO properties throughout Los Angeles County, Inland Empire, Orange County and the County of San Diego. Maintained and managed listings through Loopnet, Smithguide, Costar and all other listing services. Oversaw all Purchase and Sale Agreements along with letters of intent and all correspondence regarding each transaction. Conducted market research and maintained real estate articles.

LOAN OFFICER 08/2005 – 07/2008

PACIFIC CREST CAPITAL CORPORATION BAKERSFIELD, CA

Bakersfield's most trusted Mortgage Company.

Responsible for new business development and cross-selling of all bank products including cash management tools and investment products. Also responsible for all phases of underwriting loans including real estate analysis, cash flow models, profitability models and credit underwriting. Monitored and maintained new and existing portfolios of commercial and residential clients.

EXECUTIVE ASSISTANT 01/2003 – 08/2005

GRUBB & ELLIS COMPANY ONTARIO, CA

One of the largest commercial real estate firms focusing on property solutions worldwide.

Worked directly with Top Producers along with six (6) Associates. Oversaw all Marketing, Purchase and Sale Agreements, Transaction Management and Listing Coordinator procedures. Provided fiscal, strategic and operational leadership to the Research department which improved operating results. Revamped internal procedures and controls for the Industrial and Office departments, reorganized/reallocated staff and implemented best practices and performance monitoring systems in support of Continuous Improvement.

EDUCATION

Cal State Long Beach, Long Beach, CA Bachelor of Fine Arts, Interior Design 2001

Santa Barbara Business College, Bakersfield, CA Computer Accounting 2002

Coldwell Banker School of Real Estate, Bakersfield, CA 2003

COMPUTER SKILLS & PROFICIENT IN

Keyboarding: 90wpm+ Adobe InDesign

Accounting Principles I, II, III GroupWise

Payroll Accounting Quickbooks

Quicken ACT!/CRM

Microsoft Office REApplications

Microsoft Excel Cyber Broker

Microsoft Outlook Metropolis

Microsoft PowerPoint WinAIR Forms

Microsoft Publisher Internet Explorer

Microsoft Word Adobe Photoshop

Earth Viewer by Keystone Adobe Acrobat



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