Sales Leadership

Paul D. LaCerda

************@*****.*** 339-***-****

Needham, MA 02494 www.linkedin.com/in/paullacerda

SUMMARY

An accomplished Sales leader with extensive experience in restructuring, transforming and optimizing companies into world-class organizations. Results driven with a focus on building consultative relationship-based sales approach, strategic planning, finance, and operations in business-to-business environments. Documented success in growing sales and profits at exceptional rates. Proven ability to develop profitable new business while maintaining major accounts. Known for recruiting, leading and motivating world-class teams. Seasoned leader able to work with multiple stakeholders, including C-Level executives, employees, clients, private equity firms, boards and investors.

EXPERTISE

Strategy, Vision and Mission Planning

Sales and Marketing Leadership

Complex and Large Contract Negotiations

Emerging Technology & Applications

Finance, Budgeting and Cost Management

P & L Responsibility

Mergers, Acquisitions and Divestitures

Strategic Asian Alliances and Sourcing

EXPERIENCE

SAINT-GOBAIN / NORTON ABRASIVES., Worcester, MA 2013 - 2016

The world’s largest manufacturer and supplier of abrasives products for applications in the Industrial, MRO, aerospace, construction, welding, automotive, marine, auto body, DIY, and composite markets.

Vice President of Sales, Marketing, Customer Service and Application Engineering

Managed Norton’s largest region, North America with over $490 Million in Revenue.

Grew 2014 Revenue by 6.0% representing $29.4 Million, the largest year over year gain in 5 Years.

Responsible for maintaining a $45 Million Budget reduced expenses by $2 Million.

Successfully launched the company’s first CRM system improving sales efficiency and transition process.

Introduced “Territory Rep” position reducing training time by 20 weeks and grew first year sales by +24%.

Revamped Marketing into three teams: Digital, Conventional and Market Research.

PAK 2000 INC., Mirror Lake, NH 2008 - 2013

A leader in the Luxury packaging industry for major brands and retailers worldwide. The Security Products Division manufactures advanced security products for the management of cash, checks, coins, and private documents.

Chief Executive Officer

Led the financial turnaround of the company with an 8% increase in sales in first year.

Successfully developed and launched new products, services and entered into new vertical markets driving significant revenues and profits. Installed the first new web portal for Security products.

Developed and installed the company’s first CRM system and re-launched company website.

Experienced in dealing in Crisis Management situations with NGO’s and negative attack campaigns.

Recruited key hires, revised compensation, account margin improvement and price increase strategies.

Vice President of Global Sales, Marketing and Customer Service

Sold over $2 million in new sales and managed another $4 million in house business.

Personally sold, Hallmark, the largest US buyer of paper gift bags.

Successfully negotiated a first ever $14 million, multi-year contract with our largest Security customer.

Grew the Security Sales division by 15% over a two year period.

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IRIS MEDIA GROUP, LLC., East Berlin, CT 2007 - 2008

Formed by combining a commercial print operation with two value added information management technology companies. IMG has 176 employees and $22 Million in sales.

Chief Executive Officer and President

Reporting to the Board of Directors had full and complete responsibility for all of the Company’s operations.

Successfully secured over $1.6 Million in additional investor financing for IMG.

Focused the company on new profitable industries. Led the re-branding effort, launched website, executed the company’s first direct mail advertising program.

Centralized A/R at corporate, improved collections by over 20 days.

VERTIS COMMUNICATIONS, INC., Baltimore, MD 2006 - 2007

One of the premier providers of targeted advertising and marketing solutions to leading Retail and Consumer Services companies with revenues of $1.47 Billion.

Senior Vice President, Sales

Led the sales effort in securing the Sun Capital account with over $10 Million in revenue annually.

Negotiated a three year $60 million contract extension with Lowes.

Negotiated a five year, $80 million contract extension with Winn-Dixie.

Secured multi-year contract extensions at Ace Hardware, MC Sports, Belks Stores

Led the new sales of multi-year contracts to Pep Boys and Bon Ton Stores.

Overhauled the sales organization in first six months and was rated as “Superior/Excellent” in review by the CEO. The only Senior Executive in the Retail Sales group to receive a “Superior/Excellent” ranking.

HORIZON PAPER COMPANY, INC., Stamford, CT 2004 - 2006

Horizon Paper is one of the country’s leading broker/merchants of fine printing paper with over $350 million in sales.

Vice President of Business Development

Reported to the President of the company. Developed and implemented a sales and marketing plan leading the expansion of the corporate business segments into the catalog and retail markets in the eastern region.

QUEBECOR WORLD INC., Dedham, MA

Largest print media services company in the world with annual sales of more than $6.3 billion.

Senior Vice President - Eastern Region 1998 - 2004

Led Quebecor Retail’s largest region with $350 million in annual sales. Consistently increased revenues exceeding the company’s overall growth rates by 10% year-over-year.

Successfully sold numerous long-term, multi-million dollar contracts to Bed Bath & Beyond, Staples, CVS, Office Depot, and A&P. Contracts ranged from three to seven years in length.

Sold second largest paper/print multi-year contract in company history with an estimated value of $600 million. In the process, secured a new seven-year contract with annual price increases in a down market. Generated $1 million in incremental profit.

Senior Vice President - Offset Retail Group 1996 - 1998

Senior Vice President Northeast and Canadian/American Sales 1994 - 1996

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MAXWELL COMMUNICATIONS, Greenwich, CT

Acquired by Quebecor in 1994, Maxwell communications was a $2 billion dollar printing company.

Vice President Sales 1987 - 1994

R.R. DONNELLEY AND SONS COMPANY, Chicago, IL

Excels in digital content management, printing and distribution services with annual sales of $11.6 billion.

Senior Sales Representative 1977 - 1987

EDUCATION

The University of Notre Dame, South Bend, IN MBA - Finance

Villanova University, Villanova, PA BS - Business Administration

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