Marketing Insurance

Carey L. Straetz, MBA

**** ********* ****, **********, ** 60193

847-***-****/************@*****.***

OBJECTIVE

A marketing director position that drives integrated channel marketing strategies, product development, and pricing scenarios to maximize product profitability and grow revenue streams.

SUMMARY OF QUALIFICATIONS

Highly skilled digital and content marketing leader with +15 years of hands-on experience in strategy development and omni-channel marketing management to achieve business goals. Deep experience in creating differentiated strategies focused on building brand awareness and satisfying the needs of the customers of US and global corporations in B2C and B2B banking, insurance, software and manufacturing verticals. Adept at building high performance teams and developing exceptional marketing talent, coaching individuals to deliver measurable results and become future organizational leaders.

PROFESSIONAL EXPERIENCE

MIUSMI USA

Assistant Director, North American Digital and Content Marketing 2013-Present

Global supplier of factory automation components with $2.4b annual revenue

Recipient of MISUMI Global Group Team of the Year award in 2017 for exceptional performance and management.

Responsible for strategy development and implementation across digital and offline marketing channels, value proposition and marketing program development and deployment with 8 marketing professionals and responsibility for $3.2m annual marketing budget.

Lead strategic digital marketing initiatives in US/Canada/Mexico, including marketing automation, account based marketing, predictive analytics, PPC/SEM, SEO, social media, paid social, and community marketing to grow new customers and increase ecommerce website traffic.

Re-developed PPC/SEM strategy to increase company impression and click share in PPC landscape, resulting in 20% increase in new website accounts and purchases with $1m PPC/SEM budget.

Develop and lead Strategy and ROI model based on thorough understanding of business model, purchasing lifecycle, and Voice of Customer analysis to cultivate an overarching technical product content roadmap.

Instec

Senior Marketing Manager 2010-2013

Commercial insurance P&C software and services company with $30m annual revenue

Responsible for increase in online lead generation by 75% through development and implementation of digital marketing strategies, including SEO, PPC, website content management, email marketing and social media.

Increased lead nurturing touchpoints by 50% through marketing automation, resulting in doubling the sales pipeline over 12 months.

Manage corporate, product, and service branding and lead generation initiatives to ensure brand consistency, brand awareness, and compelling value propositions.

Motorola ECU

Marketing Manager 2005 - 2010

Credit union offering retail and commercial loans/deposits/investments

Recipient of Motorola's Bravo Award for innovative product design in 2007 for foresight and vision into deposit product development and pricing, resulting in an additional $4m in new money deposits.

Successfully manage loan/deposit product pricing, new loan/deposit/service product development and delivery, 25% increase of service expansion through mobile banking, and overall campaign execution to exceed business unit ROA/loan/deposit goals by 10% on an annual basis.

Motorola ECU, Marketing Specialist 2004 - 2005

QCSI (acquired by Trizetto Group), Senior Marketing Specialist 2000 - 2004

MKS Software, Technical Marketing Specialist 1998 - 1999

EDUCATION

MBA, Marketing Strategy and Management, DePaul University, 2009

BA, English, Northern Illinois University, 1998

PROFESSIONAL MEMBERSHIPS AND VOLUNTEER ACTIVITIES

Nathan Hale PTA, Social Media Chair – 2013-Present

Insurance Marketing and Communications Association, Social Media Chair – 2013

Insurance and Accounting Software Association – 2010-2013

Illinois Credit Union League Business Development Roundtable – 2007-2010

Credit Union National Association (CUNA) Marketing Council – 2004-2010

International Association of Business Communicators (IABC) – 2002-2004

Society for Technical Communicators (STC) – 1998-2004

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