KOUSHIK BARAN ROY

“Roy Villa”, C/**, Anandapuri, Barrack pore, P.O. - N.C. Pukur, 24pgs (N), Kolkata - 700122 Contact: +91-987*******; Email: ac19av@r.postjobfree.com, ac19av@r.postjobfree.com; Date of Birth: 28th June, 1980 STRATEGIC SALES & MARKETING/ BRAND MANAGEMENT/ BUSINESS DEVELOPMENT PROFESSIONAL

– COMPUTER & LAPTOPS/ SOFTWARE / IT / OFFICE AUTOMATION SOLUTIONS Offering an impressive experience of 12+ years in repeatedly producing sustained revenue and turnaround growth COMPENTANCY FORTE

Competent and result oriented professional with cross-functional experience across highly reputed business establishment, specialized skills in International Sales and Business Development, Generating Brand Awareness, Sustainable Business Growth, Commercial Strategies & Tactical Business Planning/ Strategy, Product Development, Channel Management, Brand Development, Products Launch & Development, Market Analysis, Implementing Promotional Activities/ Tools, Customer Engagement, Revenue Enhancement, Key Accounts Management, Client Relationship Management, Liaison & Coordination and Team Management/ Building.

Currently spearheading as a Regional Sales Manager (East India) with View Paker Technology India Pvt.Ltd, West Bengal, Bihar, Sikkim, Assam, Jharkhand and Odisha

Expertise in creating, developing & executing innovative Sales/ Business Development Plans & Strategies together with designing, consolidating & improving organizational processes.

Strategic thinker with know-how to position and build brands & knack for developing impact/effective marketing communications that connects with customers. Expertise in conveying the “big picture” thinking strategically and empowering employees to produce desired results.

Well versed in conceptualization, planning and implementation of innovative and cost effective Brand activation strategies, support brand development plan for entire brand portfolio.

Proven ability in devising & effectuating Go-to-Market Strategy with accountability of launching new product/ business, strategizing & winning deals, liaising with key stakeholder and partnering with cross-functional teams.

Highly successful in anticipating & capitalizing on market trends, identifying profit potential, creating value and positioning the company’s products & services to maximize market share.

Proficient in key accounts handling and generating business from various channels for the company while establishing healthy business relations with clients & external associates for securing repeat business.

Proven ability in strategy formulation and Market Development plans for the company, setting up all processes related to product development and creating the roadmap for the products.

Outstanding instructional, interpersonal and business / communication skills with the experience required to remain highly focused on achieving bottom line results while formulating advanced business / marketing solutions.

Innovative conceptualist with a sharp eye for fresh approaches while understanding critical business drivers in multiple markets. Exposure to Domestic & International business culture across Bangladesh and Nepal thereby having the ability to work in highly diverse environments with people from varied backgrounds. Competency Areas: Visionary, Strategy, Execution & Leadership Market Analysis/ Research/ Roadmap Share Impact/ROI Developing Partners & Alliances Strategy Formulation Brand Building P/L & Performance Improvement Deal Structuring & Negotiations Growth Management Budgeting/Sales Forecasting Agencies &Vendor Coordination/ Management Brand Reviving Brand Visibility Development Work Force Supervision Marketing Campaign Development Relationship Management

Competition Analysis Target Achievement Training New Product & Division Launch Team Building CAREER HISTORY

VIEW PAKER TECHNOLOGY INDIA PVT.LTD.WEST BENGAL, BIHAR, SIKKIM, ASSAM, JHARKHAND & ODISHA since Apr’15 Regional Sales Manager (East India)

Responsible for managing Brand Development Business of View Paker AIO Bare Bone. Developing a continuous Brand Visibility process and establishing the concept business of View Paker throughout IT channel of Entire Eastern region of India.

Making fact-based decisions regarding marketing strategy to develop the name as a brand while designing effective and cost- efficient implementation programs based on Customer Analysis, Competitive Analysis, Collaborator Analysis and Industry Analysis.

Meting the set targets and achieving bottom line of the business by implementing company strategies. Strategizing marketing management and development towards better equity and visibility.

Efficiently analyzing company with industry peers to find areas of opportunity based on relative performance, suggesting possible measures and solutions to be implemented for performance improvement, which are aligned with company strategy.

Handling the entire gamut of activities related to the organization’s vision, values and strategy; ensuring the revenue generation

& enhancing market share. Planning & executing workable strategies which resulted in enhancing revenue & sales.

Managing, coordinating & controlling overall operational aspect including Revenue growth, Profitability, Implementing strategic vision and giving direction to business development. ISERVE SOLUTIONS & SERVICES PVT. LTD. (SOLE DISTRIBUTOR OF DELL CONSUMER), WEST BENGAL, SIKKIM, ASSAM, ODISHA AND JHARKHAND Jun’13 – Mar’15

Sales Manager

Promoted and catered DELL S&P products” & “DELL VENUE TAB” as product awareness throughout the channel & availability in IT Distributor - Dealer-Retailer Channel Network throughout West Bengal, Sikkim, Assam, Jharkhand & Odisha.

Demonstrated expertise in sophisticated Business Development models and vast knowledge of both the marketplace and the capabilities & complexities of products.

Actively involved in planning and implementing Strategies, Budgets and Business Solutions for meeting organizational requirements and growing business needs.

TPV INVESTMENTS LTD. (AOC), BANGLADESH & NEPAL Jan’11 – May’13 Assistant Manager - Sales

Responsible for promoting and building “AOC monitor” as Brand Awareness among masses & Brand Visibility in computer Distributor-Dealer-Retailer Channel Network throughout the entire Bangladesh & Nepal.

Evaluated and pursued business opportunities as per targeted plans & achieved targeted results. ISERVE SOLUTION & SERVICES PVT. LTD. (SOLE DISTRIBUTOR OF DELL CONSUMER LAPTOPS FOR ENTIRE WEST BENGAL & SIKKIM) Channel Sales Manager (Computer Marketing) for the brand DELL Consumer Laptops May’07 – Dec’10

Promoted and educated potential Channel Segment- Retailers/ Dealers about the Unique Selling Propositions (USP) and entire range of DELL Consumer Laptop.

Provided products and services of the company as per their needs and in relation to similar products from other companies. FALCONS INDIA Jul’04 – Apr’07

Sales Manager (Computers-HP, Compaq, Lenevo, Wipro, TVSE & LIPI products & MATRIX EPABX system selling in both Corporate Sector & Channel)

Responsible for developing new customers and enhance the satisfaction level of existing customers for growth and development of trade between the customer and the company.

Accountable for selling computer & EPABX system in both Corporate Sector & Channel Segment to various customers in and around Kolkata & sub-urbane.

Project Achieved (Software), 2003

Project Leader (Trainee) in S/W project “Petrol Pump Management System” at IBP H.O, Kolkata developed in the platform of ORACLE as a back-end & VISUAL BASIC as a front-end. EDUCATION CREDENTIALS

PGDBM in Executive Master of Business Administration (International Business), 2011 Indian School of Management & Studies (ISMS), Mumbai, 75% Bachelor of Computer Application (BCA), 2003

West Bengal University of Technology (WBUT), 78%

Diploma in Advanced Software Technology, 2002

CMC Ltd.

XII, 1999

West Bengal Council of Higher Secondary Education (WBCHSE) X, 1997

West Bengal Board of Secondary Education (WBBSE)

Certificate Course,2017

Digital Marketing from renowned digital deepak.com – 2017 PERSONAL DETAILS

Langauges Known: English, Hindi and Bengali

References: Available on Request

Interests: Reading Books, Hiking & Trekking, Photography.

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