Pietro D. Parravicini

Southborough, MA *****

Cell: 512-***-****

Email: ac198r@r.postjobfree.com

Senior Corporate Executive

Commitment - Leadership - Integrity

Executive Profile

Energetic “can do” entrepreneurial executive with over 20 years of management background in sales and marketing, channel development, operations and supply chain and financial management in start-up and large cap companies, with positions held as SVP, CFO, COO and CEO. Developed strategic and tactical business plans and recruited and guided teams. Striving for constant commitment to excellence and high customer satisfaction and the willingness to do the right thing with high integrity.

Passionate about fast moving start-up environments with high energy. Enjoy working with and in multinational teams as leader and contributor with strong interpersonal skills and straight forward goal oriented attitude. Enable and motivate team members to take full ownership. Conducted acquisitions, restructurings, integration of business units and companies. Educated in Switzerland and residing in US since 20 years. Fluent in German and English Professional Experience

Zoomability AB/Inc 01/2017 – 08/2017

Chief Executive Officer

(Consulting from 10/16 – 12/16)

Zoomability is the manufacturer and distributor of the Zoom, a 4WD battery powered Personal Mobility Vehicle enabling those with limited mobility to participate in life. Its main use if for the outdoors allowing off-roading in various terrains.

Create platform to promote the Zoom on a global basis

Define go-to-market strategy for US and EU and develop business plans and financial projections

Oversee product management, product roadmap and manufacturing

Prepare company for capital infusions and exit plan

Guide and recruit team members to account to all functions Achievements:

Developed business plan which has led to additional funding and expanded interest in ownerships.

Delivered sales above targets

Negotiated and closed high volume distribution agreement with Norwegian Reseller

Initiated and finalized plans to streamline supply chain and modularize production

Prepared product roadmap for medical device certification

Guided company through organizational restructuring and provided financial transparency

Expanded followers of Facebook by publishing user centric content Anoto Group Companies: (Anoto Inc, Anoto AB, we-inspire Inc.) Anoto is a global leader in digital writing and drawing solutions. Its technology platform and branded products enable high-precision pen or stylus input digitizing handwritten business forms from paper into the digital domain. Anoto Inc, Waltham MA / Westborough MA 11/2002 – 09/2016 Senior Vice President and Chief Operating Officer / Member of BoD 2012 - 2016 President and Chief Executive Officer / Member of BoD 2002 - 2011

Promote Anoto’s Digital Pen and Paper Technology and Products within North America and execute corporate strategies

Create a Partner network (Ecosystem) of companies able to adopt, develop and launch Digital Pen and Paper Applications within targeted business verticals

Manage and develop strategic and key accounts from leads to commercial product launch

Oversee US Sales, Marketing, Business Development for Enterprise Solutions

Set up operations to effectively deliver Anoto production and solutions

Business Plan, Budget, P&L and fiduciary responsibility

Hire and manage staff

Achievements:

Consistently signed on new partners within the North American Anoto Ecosystem with increased revenues

Focused Marketing towards Healthcare vertical resulting in beachhead partnerships with 20 key Healthcare Electronic Medical Record software providers, including NextGen Healthcare

Managed complex contract negotiations and commercial terms with Enterprise Solutions and OEM partners

Provided and directed business development support and activities including partner events to secure and promote partner product launch to establish Anoto’s digital pen and paper technology as global defacto standard

Successfully launched Anoto Live Forms software solutions, Anoto LivePDF and other Anoto products within North America

Increased market awareness through reference cases and cross-marketing among partners, promote partner to partner relationships

Hired and managed sales, marketing, project management and technical support staff members

Achieved highest rankings in management assessments by staff members Anoto Inc, Waltham MA 05/2001 – 10/2002

Anoto Technology incubation and Key Account partnerships to drive early technology adopters. Vice President of Finance and Chief Operating Officer /Member of BoD

Build up and management of corporate functions such as Accounting, Cash Management, Human Resources and Legal functions

Set up product fulfillment with Swedish parent company

Support contract negotiations with early technology adopters

Fiduciary responsibility and budget

Achievements:

Fully functional company and group of business development staff members

Established order management and product fulfillment with Anoto AB

Successfully launched first Demo Kits with Sony Ericsson Chat pens

Facilitated partnerships with early adopters such as 3M, Mead Westvaco, Franklin Covey and Leapfrog

(which resulted in largest OEM deal in the company’s history) Anoto AB 12/2012 – 09/2016

Senior Vice President Operations (Sales Operations) / Member of Management Team (2014-2015)

Improve global sales forecast and pipeline management

Align global order process management

Create global sales compensation plans

Facilitate product introductions towards global sales team

Set up operations for new product line (large format displays) Achievements:

Expanded pipeline management and dashboard functionality in salesforce.com, enabling effective account and pipeline management, sales and production forecasts

Initiated and implemented global order desk functionality with order cues and order allocation based on Zendesk/Cognito Forms

Managed an international order desk team to handle product fulfillment through local inventory hubs

Created Sales Compensation Plan document and work sheets to manage global sales targets and commissions

Established multi-regional Price Books and Product Margin calculations as well as price lists

Defined Sales and Customer Survey processes for ISO9000 Audits

Facilitated several product introductions (digital pens and software products) in coordination with product management to ensure sales and operational readiness

Set up vendor relations and logistics hugs for anticipated Large Format Display product offering

Part of NetSuite ERP system migration team

Anoto AB 09/2010 – 10/2011

Interim Executive Vice President of Business Solutions / Member of the Management Team

Manage global sales team, develop strategy and sales plans for Anoto Enterprise Solutions and deliver Achievements:

Appointed by Anoto’s BoD to manage restructuring, sales and profitability of business unit

Achieved highest sales of $ 12 Mio for Anoto Enterprise Solutions and consistently delivered on forecast

Restructures sales force and delivered positive financial contribution to the group

Established rigid pipeline and sales forecast reviews with sales staff

Negotiated commercial terms of several multi-thousand pen deals

Hosted the most successful partner conference (Oct 2010 in Barcelona) resulting in global partner centric strategy, leads generation programs and co-marketing alignment.

Lead, enabled and motivated a multinational sales team we-inspire Inc, Westborough MA 03/2014 – 03/2016

we-inspire is a start-up founded in 2014 to license and distribute collaboration software used on large interactive surfaces (up to 24 feet) utilizing the precision of the Anoto digital pen. Chief Operating Officer / Member of BoD

Foundation of company and building up operations and sales

Supply chain and vendor set-up and management

Product offering to direct customers and reseller program and commercial framework

Sales and target accounts / sales plans / business plan Achievements:

Established subsidiary and cross integrated into corporate functions such as Operations, Accounting, HR and Legal

Solidified agreements with key suppliers as well as order and fulfillment processes

Assigned Sales including VP of Sales, Project Management and support staff to collaboration offer

Established sales-readiness of collaboration solution with product management

Directed initial market launch and sales planning towards end user accounts first to establish reference cases leading to sales at Fidelity, HP, Deloitt, Procter and Gamble, Merck etc.

Launched Reseller Program at InfoComm 2015 and were awarded best of show

Managed all sub-suppliers and licensing agreement with we-inspire Austria Wincor Nixdorf Inc. Austin TX (Former Siemens Nixdorf Retail & Banking LLC) 09/1997 – 04/2001 Top Tier Point of Sale and ATM Hardware Manufacturer and Complete IT Solutions and Services Provider. Vice President and Chief Financial Officer / Member of BoD

Strategic and tactical planning and execution, conduct and control of transactions of the company as a whole and of the individual divisions

Member of the Executive team responsible for overall sales and operations

Establishing and maintaining corporate infrastructure for Operations, HR, Accounting and IT-Backbone

Oversee general business administration, logistics, warehouse and organization

Accounting and reporting, as well as compliance and control in all divisions of the company

Financing and risk management

Fiduciary responsibility for US entity

Management of outsource service provider

Achievements:

Restructured and aligned Retail Business Segment and built up ATM and Service business from scratch resulting in growth from $20M to $65M annual sales.

Implemented financial reporting for operating business units including forecasts, EVA, Key Figures etc.

Consolidated 4 office locations to one in Austin TX and saved the company over $1M annually

Reduced overall balance sheet position from $24M to $12M and freed up cash for investments in sales and support channels as well as marketing activities

Initiated over $2M in corporate overhead costs savings by consolidating functions and service providers

Conducted monthly review meetings with VP of Sales driving company sales forecasts.

Coordinated and managed all carve-out, auditing and due diligence activities related to the sale of our company to KKR/Goldman Sachs to set up a legal entity with operational infrastructure

Strengthened corporate functions for HR, Accounting/Reporting as well as IT Backbone including expansion of current SAP System and align with business needs.

Directed strategic and operational business planning with McKinsey as part of global restructuring and organizational alignment.

Managed financial and legal due diligence process regarding possible acquisition of Banking ATM Service Company in the US.

Created business and integration plan to acquire a banking software provider which resulted in successful acquisition

Negotiated final terms of acquisition and headed financial and legal due diligence team

Integrated acquired company into corporate infrastructure and processes Siemens Nixdorf Inc Zurich/Switzerland 04/1995 - 08/1997 Top Tier IT Products and Solutions Provider

Director of Finance and Operations / Member of Management Team Business Units Public Sector and Telecom, Banking and Insurance. Revenues $120M

Strategic and tactical planning and execution, conduct and control of transactions of the company of assigned business units

Business and P&L responsibility for business units with VP of Sales

Contract negotiations, and project controlling and profitability analyses

Integration of business units into corporate logistics, warehousing, fulfillment and service.

Management and financial reporting, and forecasting of business unites

Compliance with company policies and procedures; legal issues

Management of employees in business units

Achievements:

Appointed Member of Management Team within 3 months and got assigned 3 business units

Restructured business unit Public Sector and Telecom from multimillion $ losses to profit

Sold off business segments to other Siemens operating companies

Headed due diligence team to acquire software company and lead operational integration

Build up division Major Projects to a profitable CHF 20M business within 18 month

Introduced management reporting system on divisional level

Conducted regular business reviews and forecast meetings with Sales VP’s

Took over commercial management of US Retail Business Segment while still in Switzerland Alusuisse Lonza Trading Inc. Zurich/Switzerland 1993 - 1995 Commodity Trading of Raw Materials such as Aluminum. Corporate Controller and Back Office Manager

Operational planning on business unit and company level

Management accounting, reporting and controlling of business units

Compliance with company policies and procedures

Management of back office functions (Order Desk and Contract Administration)

Management of assigned employees

PRO DATA Treuhand AG, Zurich/Switzerland 1992 - 1993 Financial Accountant and Client Manager

Financial Accounting and reporting for assigned customer base

Payroll and Cash management for assigned customer base

Corporate and individual tax planning and preparation

Pension fund and trust management including investment strategy

Managing and accounting for real estate

OIRAM AG, Zurich/Switzerland 1991 - 1992

Real Estate and Equity Management

Planning and managing investment strategies

Managing and accounting for real estate

Corporate Financial Accounting and Controlling

Cash Management / Taxes and Insurance

Pension Fund and Trust Fund Management

Siemens Albis AG, Zurich/Switzerland 1987 - 1990

IT Solutions Division

Manager Business Administration

Contract management of IT Solutions customers

Financial planning of Business Unit “Training and Education

Compliance with company policies and procedures

Customer Interface for commercial issues (Billing / Collection / Conflict Resolution)

Management of assigned employees

Panalpina AG, Zurich/Switzerland 1984 - 1985

Forwarding Agent - overseas transportation

Zurich bonded Warehouse AG, Zurich/Switzerland 1981 - 1984 Business / Commercial Apprenticeship

EDUCATION

Siemens Commercial Management Program, Babson College, MA, 1996

Certified Management Accountant SIB (Swiss Institution for Business Economics), accredited degree within Europe, 1996

Certified Financial Accountant with Federal Certification (Switzerland) 1994

Certified Business Administrator with Federal Certification, Swiss Business School in Zurich, similar to Bachelor’s Degree in Business Administration, 1984 SPECIALIZED SKILLS

Fluent in German (first language)

Private Pilot

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