Professional Profile
Senior leader who grows businesses top and bottom line through innovative marketing, sales and operations strategies. Known for exceeding customer’s expectations in product design, account management and expanding market share. Background includes creating new organizations, turning around underperforming ones and significantly growing a company on the verge of bankruptcy.
Through comprehensive research and identification of key customer problems, create solutions that directly improve ROI’s. Builds effective relationships with internal and external customers that increases engagement, retention and sales growth. By identifying key accounts, develops distributor networks and establishes strategic alliances, drive sales volume and grows the brand.
As a leader, builds a positive and innovative team environment that empowers employees to take on new challenges. Reputation for identifying and coaching high potential employees that significantly impact company profitability. In multiple organizations, have spearheaded key investments including partnerships and the sale of businesses.
Professional Career Experience
Lift & Store LLC (Previously Lift & Storage Systems), Ramsey, MN 2001 – 2017
Automated equipment and storage company
Chief Operating Officer (2016-2017)
Executive Vice President (2001-2016)
Oversaw entire sales, marketing and operations of the company.
Developed strategy to attract major retail clients including Walmart, Target, REI, Toys R Us, etc.
Identified significant storage issues and designed systems that enhanced storage capacity by 50%.
Increased productivity by 100%, decreased workers compensation claims by 50% and significantly improved customer service.
Created national distributor sales force comprised of 300 sales reps. Led to significant customer diversification including universities, colleges and health care facilities. Resulted in $2M of additional revenue.
Grew company 200% the first five years of executive management.
Commissioner Major League Roller Hockey 1998 - 2000
Washington, DC
In charge of all aspects of league operations, including budgeting, marketing and franchising.
Secured major corporate partners including Reebok, Franklin Sports and MCI.
Generated significant savings in equipment costs and administrative expenses in excess of $350K per year.
Negotiated building contract with the Anaheim Pond for championship rounds that resulted in cost savings of 35%.
Pee Dee Pride East Coast Hockey League 1997 – 1998
General Manager
As general manager oversaw all phases of operations.
Established start up development and operations for professional ice hockey club based in South Carolina.
Attained highest attendance among 16 teams in league standings for small markets.
National Inline Hockey Association 1992 – 1997 Executive Director
Responsible for building, overseeing, and executive management of a sports association.
Developed and established an international sports association from its inception.
Exploded annual membership from 500 members to 250,000 members internationally.
Built, designed and implemented a retail sports program driving customers into over 800 nationwide sports retail stores.
Assisted in all aspects of In-Line Hockey Association sale to USA Hockey.
Designed, marketed, implemented and directed the largest amateur sporting event to be held in Las Vegas at the time. 7500 participants.
Secured and managed corporate accounts, i.e. Rollerblade, Gatorade, CCM Reebok, etc.
Education
University of Alaska, Fairbanks, AK 1985
Bachelor of Arts in Justice Studies
Community Leadership
Christian Community Golf Association– Chairman of the Board
Apollo Club – First and Second Vice President
Apollo Club Foundation – Vice President
Born to Blaze – Board Member
Hope Community Church – Men’s Board Committee
Hockey Alumni Committee, Midwest, University of Alaska Fairbanks
Awards
Inline Skating Executive of the Year
Dean’s List University of Alaska, Fairbanks
Athletic Full Scholarship Recipient – Ice Hockey