Marketing Digital

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Sumon Chandra

Head of Digital Marketing at Housejoy (Mobile Marketing eCommerce professional Startups enthusiast)

ac194w@r.postjobfree.com

Summary

Results driven professional with over seven years of experience in Digital Marketing and Mobile Marketing. CORE STRENGTHS:

• Search Engine Marketing (SEM, PPC)

• Paid Social (Facebook, Twitter, Linkedin & Instagram)

• Web Analytics and Reporting

• App Installation Download

• Re-marketing

• Affiliate Marketing

• Email Marketing

• Phone Advertising

• Social Media and Mobile Marketing

• Video Marketing (YouTube Trueview, Facebook )

• Strategic Planning and Budgeting

• Hands on experience in managing large accounts

• Project Leadership

• Customer Acquisition/Lead Generation (CPC, CPM, CPA, CPI)

• Bids & Budget Management

• Competitor Analysis

• Project Forecast Planning & Implementation

Specialties & Tools worked upon:

• Google Adwords (Search, Display & Remarketing)

• Microsoft Adcenter Bing Yahoo

• Ask.com

• Google Analytics

• Google TAG Manager

• Google Product Limiting Ads (PLA Shopping)

• GSP (Google Sponsored promotions)

• APP Installation Download Engagement

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• Facebook Ads

• Twitter Ads

• Youtube Advertising

• Linkedin Advertising

• Digital Strategy planning

• Localytics

• Leanplum

• Appsflyer

• Mobile App Tracking by Tune

• Pushwoosh

• WebEngage

• PushCrew

• MoEngage

• AppVirality

Experience

Head of Digital Marketing at Housejoy

January 2017 - Present

Senior Digital Marketing Manager at Housejoy

January 2016 - December 2016 (1 year)

> Build strategies to scale up Housejoy's online presence.

> Manage a team of data analysts, social/content specialists and digital marketing experts.

> Build online strategies to acquire new customers and retain existing customers through desktop and App.

>Manage Re-marketing APP and WEB campaign.

>Manage PUSH Notification and Life cycle engagement campaign for Android and IOS APP.

> Coordinate with the product team to develop customer focused features on web and app.

> Manage month-on-month online budget & targets.

Working to build a strong fundamental values to achieve more profitability in terms ROI. Mobile Marketing Manager at RoomsTonite

February 2015 - January 2016 (1 year)

>Mobile app user engagement and acquisition.

>Plan and execute mobile app specific campaigns for various customer behavior on app / customer segments.

>Monitor growth of the mobile app - in terms of user acquisition.

>Manage push Notification and in-app notifications for android and IOS APP.

>Manage In-app Banner and landing page.

>Use mobile app analytic tools like Localytics,MAT,Pushwoosh etc. Page 3

>Adwords,Facebook,Instagram and Twitter campaign set up and manage for APP installs.

>App Store Optimization for Android and iOS platform.

>Affiliate Marketing to increase APP installs.

>Manage and Maintain online marketing channel's and expenses. Digital Marketing Manager at ZipDial Mobile Solutions Pvt Ltd.(acquired by Twitter Inc.) March 2014 - February 2015 (1 year)

>Devise strategies to drive online traffic to the company website.

>Track conversion rates and make improvements to the website.

>Develop and manage digital marketing campaigns.

>Utilize a range of techniques including paid search, SEO and PPC.

>Track performance across paid channels including SEM campaigns on Google adwords with a view of optimizing campaigns for ROI.

>Run different multiple campaigns including app downloads, Image ads, Text ads, Video ads in adwords.

>Overseen the social media strategy for the company.

>Manage online brand and product campaigns to raise brand awareness.

>Manage the redesign of the company website.

>Improve the usability, design, content and conversion of the company website.

>Responsibility for planning and budgetary control of all digital marketing.

>Evaluating customer research, market conditions and competitor data.

>Review new technologies and keep the company at the forefront of developments in digital marketing.

>Used Google Analytics tool to measure performance of digital marketing activity and ROI.

>Reporting: Create daily, weekly, and monthly reports of the digital marketing efforts. Manage, track and report on performance of all Digital metrics. Senior Analyst (Digital Marketing) at Tratum Technologies March 2013 - March 2014 (1 year 1 month)

>Project Management: Defining scope of new assignments, develop approach to achieve client objective, guide team on data gathering, analysis, metrics to be measured, tools to be used etc.

>Client Management: Connecting with client for kick-starting assignments and explain the final deliverable or important findings during the project life-cycle.

>People Management: managing teams across multiple projects.

>Customized research assignments through secondary research and social & traditional media analysis.

>Assignments include developing Social Media Strategies, Brand Tracking, Key Influencers/Opinion Leaders Identification, Competitor analysis and Industry analysis.

>Managed all SEM campaigns in Google adwords.

Associate - Digital Marketing

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August 2010 - March 2013 (2 years 8 months)

>Creating relevant search strings for relevant social media data extraction using tools.

>Analysing the data to generate social media insights.

>Managing data using Excel and creating Powerpoint based reports for client consumption.

>Over and above the core job responsibilities, also do secondary research about tools available in market, shortlist them, connect with the tool vendors for demos & trial. If found feasible, help with bringing it on board within the organisation for usage.

>Communicating and delivering market research via reports, presentations, spreadsheets/databases. Education

Bachelor of Technology (B.Tech)

Electronics and Communications Engineering, 2006 - 2010 Page 5

Sumon Chandra

Head of Digital Marketing at Housejoy (Mobile Marketing eCommerce professional Startups enthusiast)

ac194w@r.postjobfree.com

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