Marketing, PR, Sales, Communications

Robert Britting, MBA

PO Box *** Doylestown/Furlong, PA 18925

Telephone 609-***-**** ac1846@r.postjobfree.com or ac1846@r.postjobfree.com

Education

M.B.A. Business/Marketing, Undergraduate Marketing – Fairleigh Dickinson University

PROFESSIONAL SUMMARY

Marketing & Sales

Marketing Director

Executive Director, Chief Strategist

Product/Brand Manager

District Manager/Sales Representative/Trainer

More than 20 brand, diagnostic & device launches

Extensive consumer/patient/healthcare behavioral expertise

More than 20 brand, diagnostic & device launches

Managed upwards of 15 staff members

Extensive pre-launch, launch, post-launch experience

Advertising/Promotion

Vice President, Account Supervisor - More than 10 years as a senior advertising agency executive

Deep digital & traditional experience

Behavioral & emotional communications & content development

Disease Categories & Segments

Healthcare Professional (HCP), Patient, Consumer, Caregiver

oOncology (Lung, Melanoma)

oDiabetes Market (5 brands)

oFemale Health (Contraception)

oCardiovascular

oImaging

oDermatology

oInfectious Disease (HIV/AIDS)

oAllergy

oCOPD

oMore

Market Research/Database

Market Research Director

More than 8-years consumer, patient, caregiver, healthcare professional market insights, research & analytics

Deep experience in gathering & analyzing primary data, field research, & other primary & secondary databases

Launched the most extensive database used by virtually every healthcare company domestically & internationally

Conducted/oversaw more than 50 focus groups domestically

WORK EXPERIENCE

Health Initiatives – Consultant - Pharmaceutical/Biotech Marketing & Communications - February 2009 - present

Engaged to develop, oversee, implement, monitor by:

C-level Management

Marketing & Management

Managed Care (MCO, ACO, IDN)

Sales Management

Operations Management

Communications/Advertising & Management

Market Research/Analytics & Management

Extensive consultation at multiple levels - pharmaceutical, biotech, startup (orphan) companies – top 5 in worldwide revenues

HEALTHCARE PROFESSIONAL – Physicians, Nurses, PA’s, NP’s

oStrategy - marketing insights, competitive intelligence, market research, analytics, planning

oExtensive CRM, social media, digital & web development

oOperations – redefining client-ad agency engagement; maximizing efficiencies (reducing costs, increasing effectiveness outcomes)

oContent development

oDigital & traditional implementation & oversight

oPortal, dashboard, database planning, webcast & development

oManaged care – planning & implementation, engagement innovations

CONSUMER, PATIENT, CAREGIVER

oCommunications architecture development

oCRM, social media, digital, web development

oPortal, dashboard, database planning, webcast & development

oVPN structure & oversight

oCommunications vendor oversight

oAd agency & buy-&-bill vendor analytics, liaison & project/operations oversight

oMore than 10,000-hours behavioral analytics: marketing, promotion, engagement, outcomes analysis

RECENT INNOVATIONS

oMost advanced consumer behavioral engagement techniques currently being used by numerous healthcare & communications companies – consumers/patients

oRedefinition of consumer engagement methodologies & modeling

oManaged care targeting redefinition modeling & algorithms

RECENT PROGRAMS & SUCCESSES - RESPONSIBILITIES

oComplete oversight of project(s) development for 5 products simultaneously – HCPs & consumer

oDefinition, content development, oversight of one of the most robust healthcare websites in the world – directed at Diabetes patients – value-added transitioned-to-brand-acquisition & long-term retention – HCP & patient

oRedefinition of services by outside vendors – 25% client savings; vendor staff restructure; strategy redirection – sales, operations, outside vendors, market research projects – sales force, consumers, HCPs

oRelaunch – female health segmentation redefinition, new strategies & implementation for acquisition, retention, patient journey – HCPs & patients

oBrand launch – Diabetes – content development, redefine entire communications architecture – acquisition, retention, patient journey – all simultaneously re-launching 4 other Diabetes brands – HCPs & consumers

oBrand launch – Oncology – pre-market analysis, recommendations for strategic engagement – major launch, transition strategies – HCPs & consumers

oMarket expansion – analytics, research, strategy & implementation – Redefinition of market, segments & engagements – HCPs & consumers

oHub management, road-mapping & implementation – HCPs & consumers

Multiple brands (5)

Value-added initiatives (unbranded consumer & HCP engagement)

Go-to MSL oversight (liaison between ad agency & internal MSL)

Digital brand & traditional campaign integration (integration of gaming application, front-end & backend website development)

Portal, platform & unique development (testing, content, overall development)

oTemplates, wire frames, VPN navigation & structure/implementation - patients

Content development

oMultichannel management & integration of internal/external departments, vendors & consultants – HCPs & consumers

Digital

Social media

Ad agencies

Email suppliers

Mass media – TV/radio

Executive Director, Chief Healthcare Strategist/Promotions Manager

BI Worldwide Healthcare Division December 2007 to February 2009

Responsible for:

Working with healthcare client marketing & sales departments in the development of strategic & tactical programs including:

-HCP communications development

-DTP advertising & promotion - sales materials, direct response, web development, eBusiness

-Strategic planning

-Learning & engagement

-Database & data store – capture & analysis

-Rewards, incentive compensation & training

-Direct-to-sales communications

-VPN/mobile

Head, innovations & product development

Revamping entire healthcare division

Build social networking & digital program development

Health Initiatives - Pharmaceutical Marketing & Communications 2000 – 2007

Principal/owner providing consultation for various pharmaceutical marketers & sales managers:

Served as Consultant/Managing Director/New Business Developer for a healthcare clinical database & competitive intelligence company marketing services to the pharmaceutical industry

Marketing & business plans for professional & consumer markets

Market research plans & tactical programs including surveys, field research, data analytics, etc

Advertising & promotional campaigns including sales materials, journal ads, direct response, etc

Medical Associates of America (MAOA) 1997-2000

Principal/Owner/Senior Vice President, Marketing & Sales

MAOA was a pharmacy company servicing as a mail order (mini PBM’s) company. I was a principal from the time it was developed until it was sold to a database/drug mail order company

Oversaw sales & marketing

58 pharmacies successfully opened in a 4-year time-period

8-10 sales people as direct reports

Sales for company grew from zero to $36 million

Sold company & began re-entering pharmaceutical industry

Vicom Healthcare Communications/Foote Cohn Belding 1993-1997

Senior Vice President, Account Supervisor

Managed 5 staff members

Cardiovascular, infectious disease, pain

Launches & re-launches were indirect result of company being awarded $25 million in billings

Nelson Healthcare Communications (formerly Rolf W. Rosenthal) 1988-1993

Vice President, Account Supervisor

Managed 3 staff members

Oversaw the development of market & promotional plans & tactical implementation of multifaceted advertising campaigns

Abbott Company (Knoll Pharmaceuticals) 1983-1988

Marketing Director/Market Research Director/Sales Representative

Promoted to Marketing Director from Product Manager from Market Research Director from Market Research Analyst; held sales territory

Responsible for developing marketing plans & overseeing vendor services including advertising, market research, direct response, etc

Launched Bronchodilator, Calcium Channel Blocker & Analgesic

Extracurricular

-5 years Adjunct Professor – Graduate students – DeSales University, Gwynedd University

oMarketing & strategy, healthcare legal, healthcare planning, healthcare & general management, organizational development, systems/database

oRanked (awarded) as Top Adjunct - DeSales

Volunteer

-Tower of Hope nonprofit organization – Assisting Ugandan orphans in Africa

-Assisting socially disadvantaged teens

-Owner (President) Non-for-Profit Organization – Assisting Physicians in gaining accreditation in Africa

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