Director Project Management
Resume:
RESHMA GEFFKEN
** ******* ****, *********, ************* 01821
*************@*****.***
https://www.linkedin.com/in/reshma-dhange-geffken/
DIRECTOR
Project and Portfolio Management
Qualification Profile
Highly analytical and performance-focused professional, offering broad-based experience in software project and
portfolio management in the ecommerce industry. Equipped with comprehensive knowledge of software development
life cycle, from business case development, to execution, and delivery. Adept at creating and executing effective
initiatives to optimize operational efficiency and maximize bottom-line results. Highly experienced with proven expertise
in managing software portfolios and ensuring smooth project delivery through agile methodologies. Effective at
establishing and maintaining working relationships with individuals of all levels. Articulate communicator in both verbal
and written communication with excellent presentation skills.
Areas of Expertise
Program Launch Agile and Waterfall Methodologies Strategic Planning and Implementation Business Analysis
Product Marketing Roadmap Development System Configuration Quality Control and Assurance Prototyping
Professional Experience
VISTAPRINT/CIMPRESS - VARIOUS LOCATIONS (2006–PRESENT)
Director, Project Management, Waltham, MA 2015–Present
- Supervise a team of more than 50 engineers and direct technology innovation in accordance with business
revenue goals and quality assurance standards
- Lead the conceptualization and growth of the overall product and software development roadmap
- Effectively engaged with various cross functional teams including software development, product marketing,
site experience, and product fulfillment
Notable Accomplishments:
- Secured market relevance for all innovations by maintaining a customer-centric development view
- Attained revenue goals with long-term platform strategy by stabilizing customer experience optimization
- Increased velocity of new physical product introductions through implementation and enhancement of business
processes
- Handled the delivery of new features through application of Agile methodologies, which significantly improved
team productivity and throughput by 10x
Program Manager, Post-Merger Integration and Strategy, Waltham, MA 2014–2015
- Teamed up with executive leadership in generating and implementing business strategy for the entire year
- Provided hands-on assistance to the organization in delivering front-line daily operational support for multiple
global business units
- Partnered with technical teams in facilitating requirements gathering and analysis to establish a quality
complaint and credit management system
- Cultivated and strengthened productive relationship with various business partners in Australia, France, and
Italy, as well as with executive leaders to offer new global support and technology platform vision
- Maintained complete conformity with product fulfillment guidelines, business processes, product quality,
customer service engagement, and transfer pricing
Notable Accomplishments:
- Made significant contribution in the successful global expansion of the organization by formulating an
innovative standpoint to integrate acquired assets and international business units
- Collaborated with the Marketing Leadership Team in conceptualizing new corporate roadmap that supported
value proposition and new markets sales growth
- Designed an integrated Cimpress network that handled large format product fulfillment from Europe to
strengthen international business profitability, which consolidated expenses for two business units and
improved customer satisfaction
Program and Principal Project Manager, Document Platform, Lexington, MA 2011–2014
- Served as strategic leader and partner for the Marketing Leadership Team in generating initiatives and
roadmaps for Design and Content team
- Directed all aspects of daily operations for a team with 12 software engineers to guarantee delivery of sprints
throughout three different technology sub-teams
- Prioritized and fulfilled key functions for core marketing team and sister business units
- Created new processes for prototyping, testing, and rollout of new catalog capabilities in coordination with
Development, Quality Assurance, and User Experience Design Team
- Functioned as an effective team leader for software engineers, quality assurance analysts, and business analysts
in completing multiple projects
- Devised and enforced multi-year initiatives for the development and visual transformation of product and
document design catalog capability
Notable Accomplishments:
- Worked in collaboration with 30 software engineers in employing multiple simultaneous initiatives that
increased team’s throughput through application of Lean and Agile processes
- Strategically utilized prototyping and rapid customer feedback in designing new products that maximized
conversion rate by 5%
- Led the successful completion of a multi-year user experience and platform re-architecture project that
optimized catalog capabilities, increasing product design catalogue product conversion rates by 3% and
minimizing consumer drop-off rate by 10%
Program and Principal Project Manager, Design Sales and Services, Lexington, MA 2006–2011
- Enforced standards to execute internal projects to monitor project activities across the company’s global locations
in conjunction with different project managers
- Led global annual vision and strategy sessions for the department, while facilitating ongoing business planning
sessions to maintain technology roadmap in alignment with business needs
- Formulated technology roadmap for the entire department, while determining business needs and alignment
across different functions in coordination with the vice president of the Program Business Unit, and general and
marketing managers of the Global Contact Center
- Provided supervision to a team of software engineers, quality assurance analysts, business intelligence analysts,
and contact center personnel in accomplishing multiple projects
- Oversaw all facets of technology project development, form initiation, planning, and requirements gathering to
risk mitigation and stabilization
- Rendered expert management for multiple large- and medium-sized projects in the program, while handling
career development with project managers and development team members
- Obtained quality exposure with senior leadership team in presenting and improving overall technology
roadmap
- Guaranteed the alignment of Software Development and Project Management teams with overall executive
business priorities for all product launch
- Facilitated project management transition training for multiple business analysts and software engineers, while
establishing processes for change management request within the department
Notable Accomplishments:
- Initiated the development and implementation of company’s contact centers new services offering to end
consumers
- Devised an integrated Contact Center and Marketing Department forum that conversed insights gleaned from
the new CRM system to improve business intelligence for customer complaints
- Optimized customer interactions and monitoring through implementation of new third-party CRM platform in
global contact centers that involved, while ensuring complete delivery of all service level agreement (SLA)
- Earned recognition for serving as one of the major catalysts for global product ingenuity through management of
annual vision and strategy sessions
Earlier Career With Accomplishments
MIVA - CAMBRIDGE, MA
Technical Project Manager
- Utilized out-of-the-box approached in generating new product ideas and preparing concrete functional
specification documents with product managers
- Successfully attained expectations and deliverables on engineering projects and tasks
- Conceptualized new supporting business processes and workflows enhanced throughput and transparency of
project development projects through Agile best practices
SMARTBARGAINS.COM - BOSTON, MA
Project Manager
- Administered the integration of order management and financial systems with a third-party logistics company;
ongoing custom integration of drop-shippers into order management system; and international shipping into ecommerce
site
Senior Developer
- Supported the successful development and implementation of order management system and .NET Conversion
projects, while managing the enhancement of e-commerce site
- Secured usability improvements of e-commerce site in coordination with Creative and Production teams that
involved multi-browser compatibility and site navigation for web-based administrative interface
- Designed an application that displayed all order payment, status, and audit related information, while working
with the Customer Service Department in collecting needed requirements and building prototypes for an
Operations Management Suite (OMS)
- Displayed competency in spearheading the following projects:
- Implementation of Scene7 image-swapping functionality that modified product presentation and customer experience
- Transition of an administrative intranet application from ASP to ASP.NET through employment of an integrated
security and custom role-based security model, and creation of an front-end and business layer components
- Integration of EasyAsk engine that enhanced site product search functionality and intelligent site navigation
- Development of an in-house wallet functionality
- Application of new checkout option on the e-commerce site using MSN Wallet .NET API from unmanaged (COM)
code and public key encryption
- Ensured accurate tracking and auditing of order statuses through implementation of Oracle stored procedures
and triggers
- Reduced database hits through web server caching and ASP.NET output caching, while tuning SQL queries and
adding indexes to enhance performance
- Headed software development projects that enhanced sales and product extent through site merchandising and
fulfiller integrations modification using ASP.NET and C#
- Contributed significant efforts in creating an effective CRM solution for the growing contact center
W.P. CORCORAN & ASSOCIATES, INC. - WALTHAM, MA
Associate
- Built client server and web application for a venture capital portfolio management application through VB, ASP,
COM and DCOM, and MTS
- Developed an SQL Server stored procedures through custom implementations of well-known financial Internal
rate of return (IRR) and other proprietary functions that generated real-time financial performance information
- Steered efforts in upgrading the Access-based insurance claims application
STAPLES, INC. - FRAMINGHAM, MA
Programmer Analyst
- Significantly improved Visual Basic and Microsoft Office Access applications for capital budgeting
- Served as key person behind the successful verification of company’s tax-exempt purchasing claims through
development of Visual Basic COM business layer components and ASP front-end for the point of sale application
Education
Master of Business Administration
Babson College, Babson Park, MA
Bachelor of Business Administration,
with Concentration in Finance and Computer Information Systems, Minor in Psychology
Bryant University, Smithfield, RI
Resident Assistant, Beta Gamma Sigma Honor's Society
Professional Development
Certifications:
Project Management Professional (PMP) Certification
Scrum Fundamentals Certified
Microsoft Certified Solution Developer
Training:
Applied Project Management Certification
Effective Facilitator Training
Facilitating Group Collaboration
Professional Affiliation
Project Management Institute
Technical Skills
Applications and
Software
Microsoft Office Applications (Project and Visio), Adobe Photoshop,Visual Studio .NET
2003, Crystal Reports, Web Services and FrontPage, ASP, ASP.NET, ADO.NET, and JIRA
Programming
Languages
HTML, DHTML, JavaScript, VBScript, JScript, XML, Visual Basic, VBA, SQL, C, C#, C++,
Windows Scripting, COM+, DCOM, VB.NET
Databases Oracle, SQL Server
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