Sales Marketing

CAREER PROFILE

A Sales and Marketing Executive with a 20+ year business acumen, that includes both experience and proficiency in the areas of management and growing market share. Core strengths encompass: building strong business relationships with stakeholders; learning quickly; adapting to new tasks and environments; and quickly discovering solutions to elaborate business issues. Expertise at leading innovative teams, developing effective procedures and handling confidential information.

AREAS OF STRENGTH

Strong Negotiation Skills

Excellent Leadership & Analytical Skills

Sales & Marketing

Employee & Stakeholder Relations

Persuasive Oral & Written Communication

Business Development

Strong Empathy & Emotional Intelligence

Generating Market Share & Growth

Account Management

WORK EXPERIENCE

ADMORE, New York, New York March 2014 Present

Successfully lead sales efforts for Advanced Linear TV Platform across east coast, growing list to $14M annually.

Director & Executive Director East Coast Sales

Assembled an extensive industry network of contacts to build an elite book of business spanning prestigious clients, agencies, trade desks and digital video providers.

Led and delivered presentations at industry conferences and events, establishing and defining value of AdMore platform.

Established and grew expertise in advanced advertising space.

VECTOR MEDIA, New York, New York September 2012 February 2014

Presided over operations of networks, throughout Las Vegas, Miami and New York, overseeing inventory, scheduling and programming.

Manager Digital Out of Home & Mobile

Lead a team (Dotted Line) of 10 local and regional sellers in all aspects of Digital Place Based Network sales.

Developed budgets and targets on a category and market specific basis, across client planning and OOH buying agencies.

Created and managed all marketing platforms across the Vector Media networks.

SCREENVISION, New York, New York May 2008 September 2012

Lead Regional Sales Team of 5 sellers across the country, maintaining an elite list of Fortune 1000 companies and major advertising agencies.

Vice President Regional Sales

Forecasted and generated budgets and targets on a category basis.

Designed innovative marketing materials to separate our regional offerings in the marketplace.

Coordinated efforts across three company sales teams to maximize Screenvision’s revenue opportunities.

Account Executive

Collaborated with Out-of-Home and traditional agencies for media placement, generating millions of dollars of revenue.

Established and maintained direct client relationships throughout NY and Washington DC area.

Led and developed sales and promotional concepts with the Screenvision marketing team.

NATIONAL CABLE COMMUNICATIONS, New York, New York April 2004 January 2008

Directed sales efforts that generated over $125 million in sales across the company, building and managing a sales team, training sales representatives in all aspects of business development.

Manager & Director of Sales

Implemented and designed a sales strategy for all account executives prospecting new business.

Initiated and oversaw the roll out of new and unique opportunities for sales force.

Generated $10 Million dollars of new business for National Cable Communications over the span of four years.

NBC UNIVERSAL SALES & MARKETING, New York, New York September 1998 April 2004

Successfully performed all duties of spot television AE/AM, earning a promotion in April 2000 to oversee Sports & Olympic Marketing.

Managing Director of Sports & Olympic Marketing, (May 2000 April 2004)

Account Manager, (September 1998 April 2000)

Built pricing and sales model for 2004 Olympics in Athens, Greece, managing all Olympic advertising opportunities, coordinating a key Olympic “roll out” across NBC Stations.

Worked with clients and agencies to provide access to Olympic sponsorships. Clients included: Mercedes Benz, Mutual of Omaha, Nissan, Lowe’s, Nationwide Financial, General Motors, Sprint, Bank of America and Allstate.

Sold sponsorship opportunities across the NBC Owned Station enterprise valued at over $20 million dollars, managing sales offices for all sports and Olympic sales efforts.

ADDITIONAL WORK HISTORY

SELTEL, PETRY & FOX TELEVISION SALES, New York, New York

Account Executive, December 1991 September 1998

WOLF-TV & WYOU-TV, Scranton, Pennsylvania

Account Executive, March 1989 December 1991

AFFILIATIONS & ORGANIZATIONS

212 NYC NEW YORK DIGITAL ADVERTISING ORGANIZATION, New York, New York

Member, 2014 Present

THE ADVERTISING CLUB, New York, New York

Member, 2005 Present

EDUCATION & CERTIFICATIONS

GENERAL ELECTRIC, Boston, Massachusetts

Six Sigma Green Belt, August 2003

STATE UNIVERSITY OF NEW YORK AT ALBANY, Albany, NY

Bachelor of Science Business Administration, May 1988

Magna Cum Laude

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