Marketing

Aida Spahic

Chicago, IL 773-***-**** ac17a9@r.postjobfree.com

PROFILE

Driven marketer with thorough understanding of content marketing, customer engagement, and building strategies

Results and action oriented professional dedicated to driving sales gains and increasing brand awareness

Demonstrated ability to lead without authority and work collaboratively within a matrix organizational structure AREAS OF EXPERTISE

[ Strategic Brand Planning [ Product / Project Management [ Market Research & Data Analysis

[ Strategy Implementation [ Program Implementation [ Budget / Financial Management

[ Content Creation [ Launch Planning & Execution [ Agency / Vendor Management PROFESSIONAL EXPERIENCE

Astellas Pharma US Northbrook, IL

MARKETINGMANAGER JAN 2016 –MAR 2017

Developed and led strategic and innovative solutions by working collaboratively across Astellas commercial organization elevating strategy development and execution including bringing new products to market within the Oncology franchise Impact: Saved an average of $3M in launch operating costs representing 5% savings of total product launch budget

Planned and managed the execution of 2 new product launches (Oncology) from defining go-to-market strategies, positioning, brand messaging, through development of a highly coordinated tactical launch plan utilizing internally developed tools and resources

Led the development of the Urology Franchise Brand Plan leveraging a deep understanding of industry trends, Led the development of Franchise Brand Planning leveraging a deep understanding of industry trends, analyzing the current competitive landscape and applying Voice Of Customer data research

Established a clear set of goals and associated strategies for the Astellas commercial organization and implemented a change management approach to encourage alignment to the goals/strategies across all commercial functions

Established and implemented a framework for an internal Quarterly Business Review (QBR) process by working in partnership with the Astellas leadership team to create organizational alignment, visibility and knowledge sharing ASSOCIATE MARKETINGMANAGER DEC 2013 – JAN 2016

Executed on key strategies within the Urology marketing team including multi-channel communication and lead generation strategies, creating brand awareness and extending the reach of both target and referral physician audiences Impact: Executed on Urology product migration strategy contributing to 6% in incremental sales of a $700M forecast

Developed and executed on promotional campaigns (print and digital), messages, programs and sales tools in an FDA- compliant manner in efforts to meet brand objectives and create greater product awareness

Developed relationships with national and regional KOLs and coordinating the planning and execution of marketing programs for all key stakeholders, including community urologists, nurse practitioners and physician assistants

Led project management with agencies, external vendors and internal departments including market research, legal, regulatory, medical affairs and compliance to deliver impactful programs and materials within budget and timelines

Engaged with field sales teams to ensure creation and flawless roll out marketing tools and programs; Collaborated with sales training to ensure effective training to drive appropriate use of the brand and deliver on brand’s KPIs

Evaluated program effectiveness, analyzed market trends and leveraged expert feedback to identify market opportunities and provide active input into annual development of brand strategies and tactical planning Aida Spahic

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ONCOLOGY ANALYST NOV 2011- DEC 2013

Analyzed Oncology key performance trends, developed sales tools and uncovered actionable insights and opportunities to maximize program and sales force effectiveness while ensuring data accuracy and maintaining customer data integrity Impact: Drove 200% increase in sales tool utilization contributing to 5% increase in XTANDI market share growth year- over-year resulting in $130M of incremental sales of a $1.1B revenue forecast

Identified actionable insights and recommendations for Oncology Franchise through rigorous analysis of performance trends and competitive analysis to support strategic decision making resulting in 5%market share growth

Developed an analytic framework and prioritized metrics aligned with brand objectives to measure ongoing business performance, understand key drivers and improve campaign effectiveness

Developed and implemented a performance dashboard from concept ideation through design and user pull-through resulting in 200% greater tool utilization, customer engagement and 12% increase in sales

Trained and supported Oncology sales force with internal sales reporting system to ensure their effective use of the tools and resources resulting in greater reach of targeted sales goals and physician audiences Huron Consulting Group Chicago, IL

ACCOUNTING ANALYST DEC 2007-NOV 2011

Managed company’s fixed assets and acted as key liaison for capital expenditure forecasting

Prepared and analyzed internal financial reports and presented to executive management on a monthly basis

Performed monthly and quarterly GAAP, statutory and tax accounting close processes including balancing and reconciliation and assisted with internal audits, budgets, and forecasts

Ensured compliance with GAAP, Sarbanes-Oxley 404 control procedures and company procedures Rieth-Riley Construction Goshen, IN

PROJECT ACCOUNTANT APR 2005-MAY 2007

Managed a $250 million construction project including A/P, A/R, and payroll for 50+ union employees

Tracked and analyzed project costs against budget based on unit and percentage of completion

Performed month end activities such as journal entries, accruals, account for inventory, reconcile various accounts, claim revenue based on percentage of completion, prepare and analyze month end reports

Prepared subcontract agreements & verified they are in compliance with State requirements TECHNICAL SKILLS

Project Management: Strongexperience inmanaging large cross-functional projects and execution of marketing tactics Budget Management: Extensive experience inmanaging multiple budgets ranging from $100k through $250M ChangeManagement: Experience effecting change inboth established anddynamic environments Analytics: Extensive experience in data analysis with strong attention to detail InformationTechnology: PowerPoint, MS Project, Word, Excel, Access, Veeva Vault, SalesForce.com, QlikView, SAP Foreign Language: German and Serbo-Croatian; Fluent both in written and oral form Interests: Yoga, Meditation, Pottery, Hiking, Traveling, and Scuba Diving EDUCATION

MBA, Marketing & Organizational Behavior, LAKE FOREST GRADUATE SCHOOL OF MANAGMENT, Lake Forest, IL (2015) BS, Accounting & Finance, INDIANA UNIVERSITY, South Bend, IN (2005)

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