Dear HR Manager,

I believe I am a good fit because I have:

–Experience in Marketing that ranges from Fortune 500 Companies to SMBs, indie startups, tech startups, SaaS, IaaS, PaaS, non-profits, law firms, real estate agencies, environmental organizations, publishing houses, financial services, HR, manufacturing, and the entertainment industry.

– Developed Strategic Partnerships/Sponsorships, Influencer Marketing and Branding Strategies

–Led GTM launches for new products, branding initiatives and content marketing, B2C, B2B, CX

–Proactively identified opportunities, influenced peers and senior leaders, and even driven traction within an industry (which is notoriously attracted to innovation and yet simultaneously very risk averse) by shaping thoughtful interactive strategy to crack through heavy layers of resistance resulting in a 0% to 25% marketplace penetration within 12 months (10% over projected annual goal – influencing adaptive, social and emotional behavior) around the adoption of a new product.

– Worked for and managed teams at innovative companies: Sony, BMG, Rightside (Enom,Name), InComm and Sarathan.

– Director of marketing activities in one of three US regions managing marketing in Seattle and SF branches generating $150M annually with accounts that included Amazon, Costco, Starbuck’s, Tower, Virgin, Wherehouse Entertainment, Fry’s and Fred Meyer.

– Co-Senior Manager responsible for 65% of the music content, translating to $300M in transactional value for Amazon.

– Established brand and marketing objectives for new product platforms aimed at the under-banked consumer, empty-nesters and Millennials.

–Keen ability to recognize, adjust and adapt to environmental or business/cultural nuances, and displays emotional maturity in all situations.

–Strong ability to build and maintain rapport and trust by building strong relationships with direct team, leadership, stakeholders, and clients.

Please find my resume attached and my LinkedIn profile here: www.linkedin.com/in/christinaeichelberger

I’m a Seattle semi-native with New England roots and the product of University professors. Growing up in academia, I have a passionate appetite for discovering ways to continuously tickle my grey matter. I graduated from Boston University with a B.A. in Communications and I have a Foundation Year MA from University of the Arts London. I dabble in languages at the Scandinavian Institute where Norwegian is my most recent crush. I currently consult for creatives and artists in marketing and digital strategy, and have been invited give a lecture a brief mini-series of guest talks at SAE London and Liverpool on digital strategy, live streaming platforms, storytelling and branding. My curiosity for continuously sharpening my skills, actively listening and sharing knowledge with others. I am looking to join a vibrant company like yours! Could we set up a 15-minute intro call?

Cheers,

Christina E. Holding

206-***-****

ac152q@r.postjobfree.com

Christina E. Holding

Marketer. Storyteller. Strategic Partnership Matchmaker. Team Builder. Driven by Impact.

Seattle, WA +206-***-**** www.linkedin.com/in/christinaeichelberger

ac152q@r.postjobfree.com

Experience in the technology industry.

Excellent verbal and written communications skills; especially writing skills.

Strong analytical skills and ability to work both independently and on cross functional teams.

Experience in the area of communications development across all mediums.

Excellent program management ability from working with virtual teams, to documenting progress and communicating results.

Ability to drive design and messaging accurately throughout communications vehicles worldwide.

Experience in using tools in the area of social media marketing and measurement.

Ability to influence large teams, negotiate ideas, and drive to quick decisions. Strong interpersonal skills: able to push back, ask questions, challenge others while creating lasting partnerships and loyalty..

Ability to function well in a fast-paced, dynamic environment with competing priorities.

Calliope Collective/Lucky Bird Design Chief Strategy Officer & VP of Global Marketing and Business Development 2010-to present

Rightside, Ltd. Senior Business & Channel Development Manager 2015-2017

BNC Business Development Marketing Director 2014-2015

InComm Digital Strategy Director 2012-2013

Sarathan Online Services VP of Digital Media & Artist/Client Relations 2011-2012 US/UK VP Marketing & Sales Creative 2010-2011

Sony/BMG Entertainment & Bertlesmann 1991-2009 National Account Marketing Director of New Media 2006-2009 BMG Marketing Director NW Region 2005-2006 BMG Marketing & HR & Sales Manager 2003-2006 Marketing Manager NW Region 2001-2003

ACCOMPLISHMENTS

Co-Senior Manager responsible for 65% of the music content, translating to $300M in transactional value for Amazon. Created editorial content and ensured the fulfillment of 450,000 order requests in 24 hours out of 480,000 orders.

Developing campaigns for artists in all genres on labels such as Arista, Columbia, Epic, RCA, and many others managing P&L ranging from $50K per quarter to $15M per quarter with bottom-line accountability for all revenues and outlays, resulting increased revenue YOY for emerging markets.

SMB Client Case Example:$175,000 new revenue (35 customers at $5,000 each) at 40% margin ($5,000 * .40 = $2,000 profit each) = $70,000 return 33% net ROI

Turning esoteric products and tools from nice to have into must haves and unknowns into household names - RIAA Certified Sales recipient of Gold (500K), Platinum (1M) and Diamond (10M) awards.

Redefining the demand generation strategy to most efficiently acquire new customers and effectively ensuring marketing and sales efforts are aligned.

Enhancing users experiences by creating and curating content across a widening set of touch points that make a seamless connection between the messaging the marketing and sales teams use.

Strategically reinforcing brand voice in ways that are valuable to the user and consistent with the brand's story.

Team leader for culling new marketing relationships and insights about consumer behavior to expand the brand, amplify user engagement and magnify revenue.

EXPERIENCE

Global corporations, SMBs, indie startups, non-profits, law firms, real estate agencies, tech startups, environmental organizations, publishing houses, financial services,HR, manufacturing, and the entertainment industry

SKILLS

Building & Nurturing Teams Integrated Marketing Strategy B2C B2B CX

Contextualizing Data & Analytics

PR Client Management & Retention Brand Strategy P&L/Budgets

Product Development & Market Launch Digital Strategy e-Commerce Business Development Consumer Psychology & Emotional Intelligence

Content Creation/ Content Acquisition/Curation

Copywriting Grant Writing

Google Analytics SEOmoz

HubSpot Magento Salesforce Marketo SugarCRM Eloqua MS Office (Mac and PC) SWOT SCRUM Tessitura Hive VMWare MRM OpenStack Microsoft Azure Amazon Web Services Slack Mailchimp Divi Adobe Suite HTML WordPress

EDUCATION

Boston University Journalism BA University of the Arts London Foundation Year MA

Scandinavian Language Institute - Norwegian

https://musicbiz2017.sched.com/event/94jB/live-experience-engagement-economy

http://www.bandwidthconference.com/christina.html

LANGUAGES

English German Norwegian

SPECIAL PROJECTS

Philanthropy and Global Travel 2009-2010 - Generated 75K to help worthy causes like Ovarian & Breast & Prostate Cancer Research, Art with Heart, N.O.A.H. and S.W.A.N. Day through charitable art donations/auctions and photography.

2016 to present: #Give4Greg - GoFundMe/PledgeMusic

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