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Marketing Manager

Location:
Aliso Viejo, California, United States
Salary:
90,000
Posted:
September 01, 2017

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TROY HARRINGTON

Tessier Street, Laguna Niguel, CA 92677 C: 714******* ac13ws@r.postjobfree.com

Strategic marketing manager with extensive experience implementing digital marketing and advertising campaigns. I place a heavy emphasis on lead generation, customer acquisition, monetization and customer retention. Marketing Manager & Lead Copywriter, 11/2016 to Current Strikepoint Media – Laguna Beach, CA

Wrote transformative direct response copy for ads that have achieved an ROI as high as 1068.6%. Managed monthly media budgets as high as $95,078 per client across multiple paid traffic sources. Generated 10,000's of qualified leads as cheap as $1.50 with refined customer acquisition tactics. Ascended leads into repeat buyer and maximized the lifetime value of customers. Reported and analyzed data intelligently, then used it to create new media plans and project revenue. Marketing Coordinator, 11/2015 to 11/2016

Strikepoint Media – Laguna Beach, CA

Optimized conversion rates on dozens of landing pages as high as 59% from cold traffic sources. Created hundreds of email campaigns, worked with affiliates, and ran daily social media accounts. Designed visual assets such as banner ads, landing pages, reports, signs, book covers, etc. Developed backend-tracking systems to measure results and integrations to pass marketing data. Streamlined operational efficiencies by implementing innovative marketing and sales strategies. Marketing Associate, 04/2014 to 11/2015

VidOvation - Moving Video Forward – Irvine, CA

Ran advertisements, created content, worked trade shows, made sales calls. Generated explosive opt-in leads from old contact database. Increased relevant web traffic 400% using social media and email drips. Optimized CRM and marketing automation system to reach 2x qualified prospects. Google Analytics Adwords Search Adwords Display Sandler Selling Hootsuite Social Media Hubspot Inbound HasOffers Ad Network User DM Customer Value Optimization DM Optimization & Testing DM Search Marketing DM Email Marketing DM Customer Acquisition DM Content Marketing DM E-Commerce Campaign Strategy & Execution

Direct Response Copywriting

Customer Value Optimization

E-Commerce & Paid Media

Scaling & Expanding Marketing

Conversion Marketing Technologies

Bachelor of Science: Marketing, May 2014

Cal State University, Long Beach - Long Beach, CA

PROFESSIONAL SUMMARY

MARKETING EXPERIENCE

CERTIFICATIONS

TOP SKILLS

COLLEGE EDUCATION



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