Sign in

Senior CPG Manager

Scottsdale, Arizona, United States
August 31, 2017

Contact this candidate

Tim Morrison

**** **** ******** ******, ******* AZ 85018

Cell 503.***.**** •

I have over 15 years’ experience in Regional/National Field Sales Management, working with companies such as, Mattel, Nestlé, Hershey, P & G, and Sony Entertainment, calling on Mass channel, Grocery, C-Store, and Drug. I have managed teams as large as 54 direct reports in 5 states and I have also maintained my own accounts while managing my team. I am a Senior Sales Management person who is passionate, high energy, and results-oriented with a creative and analytical mind; I am experienced with advanced sales and management tools and processes, and I have the ability to manage critical situations.

Transferable Skills


Achieve sales and expense budgets developed for the respective sales division.

Responsible for flawless execution of the channel sales strategy and customer business plans.

Review, evaluate and report results against specific objectives on a continuous basis.

Provide ongoing sales forecasting and expense forecasting.

Leverage market data and shopper insights to effectively achieve fact based sales opportunities.

Responsible for leading strategic customer engagements to further develop product sell thru.

Participate in national and regional trade shows as well as maintaining an appropriate level of trade entertainment with divisional retail customers.


15 years of sales and sales management experience within the CPG/food industry. Multi-company background with experience in both direct sales and broker/distributor management.

Experience working with leading regional grocery retailers, Mass channel, and specialty retailers with extensive knowledge of retailer format strategy and advanced retailer economics.

Proven history of training and developing sales personnel to levels of greater responsibility.

Strong personal selling skills and demonstrated leadership qualities.

Strong working knowledge of category management principles and relevant retailer implications.

Excellent communication skills, both verbal and written, and the experience to work with senior management group.

Ability to prioritize and meet deadlines within specified time constraints.

Tim Morrison

3627 East Coolidge Street, Phoenix AZ 85018

Cell 503.***.**** •

Senior Sales Management

Award-winning, results-driven consumer packaged goods Regional sales/Operations/Project Training Manager equipped with 15 +years of success in Project engagement, sales Training, territory management, P & L Training, and hardware/Software Training. Providing leadership and coaching to 54 employees. Resourceful problem solver and dynamic change agent who excels as the driving force behind the execution of company programs and key performance criteria to exceeding all goals to deliver significant revenue. Expertise encompasses:

Sales & Territory Development

Account Management

P&L Responsibility

Training & Development

Consultative Sales

Client Relations

Inventory Control

Team Facilitation

Current Position:

Retail Area Operations Manager-Mattel Toys Inc. 8/23/14-Present

Directly Manage 20 Retail Reps, and Indirectly manage 40 seasonal employee’s calling on big box retail covering 5 states, AZ, NV, OR, UT, and WA.

Communicate with Account Executives, Key Account Strategy and Service to understand priorities, set team objectives and review results.

Develop and manage the West ASM team through recruiting, selecting, orienting, training, scheduling, coaching, counseling, and disciplining employees; communicating job expectations; planning, monitoring, appraising, and reviewing job contributions; enforcing policies and procedures.

Field visitation -On-site assessment of Sales Merchandiser’s effectiveness at events and trainings, time management, reporting, organizational and relationship building skills, customer service and follow up skills.

Sales Southwest U.S.-Earth Friendly Products 1/2013-8/23/14.

Achieve sales, profit, and expense objectives for all products in all existing accounts and existing markets.

To look for and recommend additional channels of distribution for EFP products.

Achieve market penetration in accordance with goals.

Maintain distributor relationships and achieve sales goals.

Professionally interact with distribution management, sales force, and end users.

Effectively manage distributor partners and/or manufacturers’ representatives, including but not limited to establishment of goals/targets and subsequent follow up

National Sales Manager-Parklane Mattress 12/2011– 8/2012-Portland, Oregon Area.

Provide analytical/strategic-thinking and leadership support that enables the company to: 1) isolate business issues; 2) design and execute analytics for studying business issues (market research, scenario planning, forecasting, market share, profitability, etc.);

Tim Morrison

3627 East Coolidge Street, Phoenix AZ 85018

Cell 503.***.**** •

August 2009-March 2011: Retail Supervisor-CROSSMARK/Nestle dedicated Team.

Establish performance goals for 32 employee’s covering 3 states, allocate resources, and assess policies for senior management. Provide leadership on and participate in internal projects to support practice development and help build and grow the professional capabilities of the group. Identify and participate in development opportunities and deliver on Personal Development Plan goals and activities.

October 2006 – June 2009: Reps LLC- A Handleman Company, Promoted to Regional Zone Manager-Reps LLC is a 3rd party CPG company

Oversee 54 employees in 5 states, Establish territory sales objectives, goals and targets, which address sales volume, profitability, new business and new customer potential.

Collaborate with team members to develop innovative solutions to client problems.

Conduct interviews with clients, prospects and other senior executives to inform centrally our recommendations and drive Team/client deliverables.

Perform market research, competitive benchmarking, and strategic analysis

Translate research, analysis, and client solutions into highly effective sales decks, presentations, and documentation.

October 2002 – October 2006: Reps LLC-A Handleman Company-District Sales Manager/Corporate National Trainer-Reps LLC is a 3rd party CPG Company.

Lead the on-boarding experience and conduct all product, service and customer experience training for all new hires. Ensure they understand the Company culture and have the skills and knowledge to deliver the best experience in retail. Provide on-the-floor coaching and feedback for team members. Be accountable for executing all company-wide training initiatives in your store. Manage the ongoing training of all Retail employees, ensuring they continue to develop their customer service skills and stay current on our products. Identify training needs by analyzing sales results and assessing the skill level of team members.

Additional Work History

2001-2002 Lason Information Management, Sales Representative

1999-2001 TSC Group, Territory Sales Manager, Davenport

1994-1999 City of Davenport, IA, Construction Team Leader, Davenport Iowa

1992-1994 Anderson News, Territory sales Representative, Chicago IL


Bachelors of Science Degree – University of Phoenix- Business Management Graduated September 2011, GPA 3.2

Business Courses – Scott Community College

Contact this candidate