Cheryl M. DePriest

Phoenix, AZ

602-***-**** ò ac13lm@r.postjobfree.com

Sales Executive Business Development Key Account Management

Client Relations Relationship Building Team Leadership

Creative and forward-thinking Sales and Business Development Executive highly regarded for creating initiatives to solve complex sales operations and internal challenges with clearly defined strategies that drive revenue. A hands-on business development and sales manager with demonstrated abilities to penetrate markets and create new business opportunities through strategic advertising, marketing, and rebranding. Expert at creating positive relationships to build brand awareness, create loyalty, and increase retention rates. Created and executed successful strategies to turn under-producing markets into record-breaking territories. Strong track record of accelerating sales through coaching and developing staff to meet and exceed sales goals. Demonstrated record of longevity and consistent promotions.

Selected Highlights

Created and implemented key CRM analytic reports measuring engagement results, KPI’s and performance metrics which resulted in a 25% increase in ADS.

Increased new market share penetration 42% within the first year and became 100% CERM certified.

Facilitated a 100% company rebranding in 2016 and 2017 through design, communication, and differentiate identity marketing.

Spearheaded a $5 million multiple territory ensuring sales productivity and profitability, impactful merchandise presentations, and positive relationships with account management.

Fast-tracked a national account resulting in an additional 12 divisions across a 300-store market exceeding $15M.

Successfully achieved a +35% increase in Target Performance consistently for eight years.

Reestablished a worldwide distributor program adding 12 new clients.

Accomplished retaining 136% of previous year’s revenue while attaining 117% of goal and sustain a 9% selling cost.

Core Competencies

Customer Service

Market Penetration

Marketing

Revenue Growth

Brand Development

Lead Generation

Territory Management

Presentations

Multi-Product Sales

Market/Data Analysis

Communications

Strategic Planning

Professional Experience

ZipTape Label ID Systems ò Tempe, AZ ò 2016 Present

Sales and Brand Development Manager

Design strategies to drive increased sales, improve efficiency, process improvement, and associate engagement while strengthening business relationships to bolster market share and increase top-line sales and bottom-line profitability. Coordinate all sales efforts between internal, factory-based support, external distribution companies, and end-users.

Outsource key product categories and promote lean manufacturing. Create SOP’s and implement employee training on “Best Practices.” Hire and develop new sales team members to exceed personal and corporate sales goals.

Created and implemented key CRM analytic reports measuring engagement results, KPI’s and performance metrics which resulted in a 25% increase in ADS.

Increased new market share penetration 42% within the first year and became 100% CERM certified.

Re-aligned distributor program increasing profits 35%.

Facilitated a 100% company rebranding in 2016 and 2017 through design, communication, and differentiate identity marketing.

Reestablished a worldwide distributor program adding 12 new clients.

Effectively lead a sales team of 6 representatives in growing sales revenue, market share, strengthening relationships and supporting worldwide organizational goals initiatives.

Reevaluated and revamped the entire pricing structure, increasing profitability +25%.

NYGARD International ò New York, NY ò 2003 – 2016

United States Retail Merchandise Trend Analyst ò 2013 - 2016

Regional Merchandise Manager ò 2010 - 2013

Retail Development Manager, Dillard’s Southwest ò 2003 – 2010

Oversaw existing trends, translating analytic findings into actionable strategic recommendations for style, launch, design, and test implementation applicable to all Nygard Brands. Completed events, promotions, and training throughout the United States and Canada through personal appearances, a Fashion Fusion Tour, and a SLIMS Launch. Implemented overall strategies for driving the Nygard Fashion business at Dillard’s with ongoing training emphasizing increased sales per hour, and units per transaction with the primary goal being “The Customer Experience.” Conducted sales, training, and product knowledge seminars for store management, visual managers, and sales associates.

Spearheaded a $5 million multiple territory ensuring sales productivity and profitability, impactful merchandise presentations, and positive relationships with account management. (Nygard International)

Fast-tracked a national account resulting in an additional 12 divisions across a 300-store market exceeding $15M. (Nygard International)

Successfully achieved a +35% increase in Target Performance consistently for eight years. (Bernard Chaus)

Managed the profitability of sales and merchandising for 50 Dillard’s stores throughout a six-state region. (Bernard Chaus)

Accomplished retaining 136% of previous year’s revenue while attaining 117% of goal and sustain a 9% selling cost. (A Pea in the Pod)

Creatively designed and produced a popular program telecast via the web to 350 stores nationwide.

Education

Arizona State University, Tempe, AZ

Bachelor of Science – Psychology

Awards: Recipient of Academic and Leadership Scholarship

Additional Credentials

Technical Skills

Microsoft Office (Word, Excel, PowerPoint, Outlook), Salesforce, & CERM

Presentations

2014 – 2016 Guest Speaker for Summit National Presentations.

“Blurred Lines,” 2016

“Build a Bigger Megaphone,” 2015

“Rock the Cashbah,” 2014

2007 – 2010 Guest Speaker for Nygard International Summit in Canada.

“United States Retail – What’s Happening to the Customer Experience?”, 2010

“Competitor Success and Failure – Learn a Lesson,” 2009

“Ignite the Passion,” 2008

“Nordstrom – Successful Business Practices,” 2007

2006 Guest Speaker for Dillard’s Corporate Management Summit.

“Competitors Business, Practices, and Success”

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