HAYTHAM HASAN RABIE

* ******* ******, ***** - **** - EGYPT

Mobile Egypt: +2-012*-*******

Riyadh (KSA): +966********* (Currently residing)

ac13jx@r.postjobfree.com

Career Objectives

I am seeking a challenging Management opportunity within an organization which values high standards of performance and provides professional advancements. I aspire to utilize my extensive experience as Marketing, Operations & Management professional in the FMCG industry to fulfill my responsibilities & ambitions.

EDUCATION

Bachelor of Arts – Business Administration Jan 1991

The American University in Cairo

Major: Business Administration, Minor: Computer Science, G.P.A 3.24

High school certificate – Science

Port Said School Zamalek - Cairo June 1986

Employment History

Sales & Marketing Director-Mezzan Foods (Saudi Arabia) Sept. 2016-Present

Mezzan Foods Saudi Arabia is a newly acquired company by Mezzan Holding Group setting a foot step for the Group in Saudi Arabia

Based in Riyadh, the company currently produces Consumer Packaged Bakery products

Key Responsibilities:

Streamline & grow Sales operation and distribution drive

Build distribution network throughout the kingdom

Profitable volume growth

Launch new product categories and expand company product profile

General Manager – National canned Food (Mezzan Holding Group) Kuwait Jan 2015 till Aug. 2016

Mezzan Holding Co.

Mezzan Holding Group is a recently public listed group initiated by the late Jassim Al Wazzan, the group holds 27 companies where National canned Food is one of the Food & beverage sector companies producing a diversified portfolio of Canned Food, Tomato paste, vinegar & Bottled Water

Key Responsibilities:

Derive & Implement Commercial strategy leading to Distribution & Volume Growth achieving budget & Exceeding

Man power optimization

Cost & Cash flow control

Team Development (Functionally & Interaction)

5 Year Development strategy & Key plan identifications

Plant Production Efficiency

Raw material optimization (Sourcing, costing & Stock mgmt systems)

Key Achievements:

Streamlined Operational expenses

Reduced Working Capital by 50%

Reduced Inventory by 60%

Sales growth by 40% YOY

600% Net profit growth

General Manager - Royal for Herbs (Ottoman Group) July 2013 till Oct 2014

http://www.royalherbs.net/

Royal for Herbs is a leading cultivator, producer and supplier of finest-quality 100 % organic herbal teas and medicinal herbs in Egypt since 1985. Royal for Herbs is a subsidiary of Ottoman Group, a diversified company, the genesis of which goes back to the early 20th century.

Key Responsibilities:

Full analysis of company status, growth opportunities and strategies lay out

Streamline operations and work staff to increase personnel efficiencies & effectiveness

Re organize commercial & administrative departments

Rework and introduce policies & processes

Ensure bottom line targets delivery

Re organize current distributors and expand Exports operations

Key Achievements:

Full analysis of market & company opportunity and laid down 5 year strategic business plan aiming to deliver 150% growth in turnover through current portfolio growth and Innovation drive

Increase operation efficiency with less cost through optimizing excessive staff (15% reduction in 6 months and another 15% to target before end 2014)

Recruited talented personnel (Finance Head, HR Head, Marketing & operations)

Streamlined supply chain operation through clear yearly forecasts and detailed production planning reducing production to day shift and only exceptional on night shift reducing cost of operation yet delivering volume plan

Reduced working capital by 16% in 6 months

Ensured documented and board approved HR policies to be the reference of application across all employees

20% Targeted volume growth in 2014 (on track)

Streamlined current export markets distributors operations through portfolio & margins streamlining, RTM & volume plans

Finalized distributor contract with well known distribution entity in Saudi Arabia to resume operating in this market

Savola Foods Arabia:

Part of Savola Group, Savola Foods Arabia -based in Jeddah, KSA - produces Edible oils and Sugar and markets them in a number of countries with famous brands such as Al Arabi, Afia and Al Osra .

Executive Regional Director-Marketing (Arabia & Levant) - Savola Foods Arabia (Oils & Sugar)

Sugar business has been added to my portfolio with same Key responsibilities below Jan 2012 till June 2013

https://www.rspo.org/members/1351/Afia-International-Company-SAVOLA

Executive Regional Director – Marketing (Arabia & Levant) - Afia International Co. - Savola Group

Jan 2009 till Dec 2011

Senior Director – Marketing - Afia International Co. - Savola Group Jan 2008, till Jan 2009

Key Responsibilities (in addition to my key role in KSA)

Setting and Managing the Business Unit strategic direction within 5 years with strong growth driving pillars

Synergizing and cascading relevant Marketing programs/initiatives across the regions on the Regional brands

Streamlining business portfolio and identify innovative product portfolios across regions

Identifying key business growth drivers among sizeable opportunity markets (Syria & Iraq)

Growing market share and margins turnover in key markets

Lay down of Market channel strategies & RGM

Innovations and NPD drives (Brands & product lines extensions)

Hiring & Developing Local marketing talents for key markets

Work with sales & trade marketing in developing & executing channel plans with focus on Modern Trade channel

Key Achievements

Identifying the opportunities for growth and laying the strategic plans and directions to materialize these growth pillars (Sustained Key Leading brands share and doubled their contribution Margin leading to doubling total BU Operating profit)

Cascading and supporting local regional teams in re launching the 2 main brand pillars of the company (Steady YOY growth of approx. 10% in volume and grew profit margins by 25%)

Assessing Syrian market potential and joint lay down with BU head on the penetration plan for 2010 & Beyond (optimized brand portfolio & pricing strategy leading to 250% Volume growth)

New line extensions introduced in 2011 & 2012 (Line Extension for Afia Mega Brand into Sunflower & Olive Oil categories, Re launch Olite Brand with new Health & Dieting positioning extended & the launch of Sweeva Sweetener brand

Constructed & stabilized a full & Well developed marketing team for KSA and for Gulf & Levant (Team of 11 professionals for KSA, 2 for Gulf & 2 for Levant)

Instrumental contribution in Increasing BU profitability by +80% via higher margins on key brands supported by solid brand equities through well formulated winning brand strategies

Doubled volume growth of smaller brands through well designed BTL and in market support programs

Senior Brand Manager - Atlantic Industries (Coca-Cola Egypt NWAD Division) Aug 2006, till Jan 2008

Non-carbonated Beverages & New product Developments Cairo- Egypt

https://www.ftaarea.com/company-details-131/128838.html

Key Responsibilities

Setting Marketing Strategies to turn around the results of the Bottled water business

Reducing COGS via Supply chain & production streamlined efficiencies

Assessing beverage landscape and launch New beverage categories

Key Achievements

Completed, Revamped and re- launched the Bottled water category (Dasani Brand) delivering phenomenal volume growth rates (+300%)reversing market share and acquiring Leadership

Revamped Horeca Channel strategy for the Current & new products launched

launched the Energy drink brand (Burn)

Fully assessed Juice beverage landscape and identified entry strategy (later materialized as Cappy brand was launched)

Fully assessed and laid down the opportunity matrix for launching Non Alcoholic Malt beverage (later materialized by them launching Schweppes Gold)

Senior Brand Manager: (Coca Cola Int’l) Mar 2005, till July 2006

Flavors & Carbs (Middle East Region – 13 countries) – Based in Bahrain

Key Responsibilities

Initiating & implementing Marketing Strategies to develop the Flavors & Non carbs brands range

Assessing beverage landscape in key markets and launching New beverage categories to expand the Coca-Cola company portfolio

Delivering the agreed developments and growth targets

Key Achievements

Delivering more than 50% of regions volume growth in 2005 from Flavors range (Fanta, Sprite & Canada dry)

Identifying key beverage segments for intro consideration and key markets potential

Re launching Schweppes brand in KSA delivering 250% Volume growth

Market Development Manager - Nestle Egypt Mar 2004 till Feb 2005

Dry Goods- Libya, Sudan & Horn of Africa

www.nestle.com.eg

Key Responsibilities

Reformatting Nestle Brand/SKU ranges handled in each market

Streamlining of distributors assessing their operation, created & implemented development plan for their operation

Product/SKU rationalization through sourcing, pricing and distributor margin reframing

Key Achievements

Reducing number of distributors in Libya and rationalized their portfolio

Commencing ATL & BTL support for key categories

Delivering 250% turnover growth in one year (Libya)

Conveying double digit growth rates in other markets (+12% Sudan, +35% Ethiopia)

Group product Manager Culinary– Nestle Egypt July 2003 - Feb 2004

Maggi brand

Key Responsibilities

Fixing the business strategy of the main volume driver product(MAGGI Single tablet

Developing 5 year business strategy for Soft Tablets category

Key Achievements

Fixing the Product Mix for Single tablet (recipe, pricing, trade offering) delivering volume leadership in the segment

Numerous NPD initiatives & new brand extension product launches

Group Product Manager -Nestle Egypt Oct 1999- June 2003

Coffee and Beverage

Key Responsibilities

Assess the highest profitable category to Nestle (Nescafe) and revamp the brand strategy

Additional responsibility) Managing total NESTLE Egypt Centralized media planning & buying (AOR)

Key Achievements

Developed a build-up marketing strategy with detailed plans delivering Real Internal Growth (RIG) of 20% YOY

Expanded brand foot print through new launches of line extensions (Nescafe 3 in 1)

Assistant Marketing Manager Juhayna Dairy Co.- Egypt Jan 1998 - Oct 1999

1.www.juhayna.com

Key Responsibilities:

Developing new business opportunities and making use of the mediums provided ( above and below the line)

Securing and building the brand image and lay down of competitive defense strategy

Key Achievements

Developing a 5 year business plan for Juice category initiated by a full re launch of existing business delivering an incremental rate of sale of +50% RIG in 1999-2000

Repositioning and re launching the flavored milk category (MIX) generating a switched market share position within 6 months of re-launch and leading the category

Full creation &Development of Juhayna PURE juice brand, package and range (later materialized and launched by them)

Group Product Manager - Halwani Bros. Jeddah - KSA Nov 1992 –Sept 1997

www.halwani.com.sa/ksa-eng/page/Company_Profile

Processed Meat

Key Responsibilities:

Creating favorable image of the products & brands and services to the customers needs

Planning for products (Short, Medium & Long term)

Full Marketing Mix developments

Existing & New Product developments

Key Achievements

Ensuring implementation of agreed strategies/plans

Delivering double digit yearly growth in cold cuts segment

Developing existing products & launched new products in Frozen meat segment

Training Courses:

Customer Development (Shopper Marketing) 2010

Customer & Commercial Leadership 2007

Integrated Marketing Communication (I.M.C) 2005

Store wars – A C Nielsen - Dubai 2005

Creative Excellence 2005

7 Habits of highly effective people 2003

Leadership Skills 2003

Marketing to Kids 2003

Marketing to teens 2003

Advanced Marketing 2001

Delegation without losing control 2001

Finance for Non Finance managers 2001

Product Planning & Control 1997

How to produce effective advertising 1994

Personal information

Nationality: Egyptian

D.O.B : 23 August 1968

Marital Status: Married with 4 children

Languages: Arabic: Mother Tongue

English: Fluent spoken & written

French: Fair

Computer Skills: Excellent MS. Office skills

Interests & Hobbies: Reading, -Swimming - Horse-back Riding, Travelling, -Group functions

N.B I have a valid and transferable residency permit in Saudi Arabia

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