PRODUCT MARKETING MANAGEMENT

CAREER NARRATIVE

KITTIYA LAOPHANICH JOJO

**** **** ****** *** *********, CA 94122 541-***-**** www.linkedin.com/in/kittiyalaophanich ac13bi@r.postjobfree.com Collaborative marketing professional combining master-level education (MBA) with more than 5 years’ experience in sales and marketing roles in highly regulated industries – healthcare, and chemical and plastic product manufacturing. Insightful in defining market needs and developing engagement strategies in support of product positioning and territory growth. Translating product benefits into customer-facing messaging Where products and marketplaces meet

ç Quick to build rapport. Convivial in collaborating cross-functionally, across stakeholder levels, and persuasive in advancing autonomous projects and initiatives. Professionally represents product and brand. ç Deliberate planner. Meticulous in analyzing customer needs, mapping best market approach, and documenting processes. Clear in task definition, benchmarks, and metrics. Inventive in defining and improving processes. ç Diligent researcher. Exacting in capturing market and competitor data. Creative in developing and presenting engaging presentations, and associated marketing collateral. Bilingual: English and Thai Permanent Resident Status pending Janice Fong OD, San Francisco, CA

Office Assistant 2016-Present

Single physician optometry practice serving 1000+ patients Concurrent with master degree studies until 2017 Directed office operation and client communication initiatives. Interacted with diverse client base (10-20 clients per day), managed appointment schedule, monitored inventory levels, and tracked customer orders. Developed practice database; automated client reminder system and initiated digital marketing communications. Represented practice to callers, new patients, 3rd-party vendors, and insurance providers; established quick trust and rapport. 3 4 Simplified internal processes. Brought administrative technology to 12-year-old, primarily paper practice. Digitized patient records and established inventory control spreadsheet. Eliminated lost files with organizational improvements. Documented procedures and developed operational continuity and legacy. 3 4 Identified market and spending trends. Enabled analysis and review of customer behavior, product cost, and retail pricing, not previously available with paper records. Improved stock mix and made data-driven purchasing decisions possible. Protected profits with enhanced data capture. 3 4 Guided consumer buying decisions. Used active listening skills; determined specific fit, function, and expectation for product. Influenced useful and profitable choice. Developed extensive insurance coverage and product knowledge; maximized customer options with expertise.

Leo Pharma, Bangkok, Thailand

Key Account Executive 2009-2013

DKSH (Thailand) Limited Distributor, offering wide range of market expansion services to business partners. Assigned: Nine corticosteroid antibiotic combinations (CAC) product brands. Hired to newly added position, challenged with opening Bangkok-region territory, and driving double-digit growth in over-the-counter (OTC) channels. Managed national and regional key accounts. Built rapport, received referrals, and directly marketed to medical (physicians and clinics), pharmacy (pharmacists), and local chain store (managers) channels. Met monthly sales goals – 100%+ during tenure. 3 4 Drove Bangkok market value to $42 million, capturing 70% market share in newly opened territory. Created go-to-market strategy and sales plan and successfully drove multimillion-dollar sales.

3 4 Developed and delivered educational activities and facilitated conference forums. Increased market presence and product demands with frequent account interaction and interesting information sharing. 3 4 Kept sales and marketing messaging fresh. Stayed current with competitor activities. Adapted messaging to address evolving market. Overcame potential product objections with sound science; attained understanding and closed sales. SALES

GROWTH

Year-Over-Year

2011: +21%

2010: +13%

2009: +15%

Kittiya (JoJo) Laophanich 541-***-**** ac13bi@r.postjobfree.com Page 2 EDUCATION

Wah Tech Industrial, Bangkok, Thailand

Sales Coordinator and Marketing Officer 2008-2009

Part of Wah Lee Group, introducing advanced materials – production, innovation, and cost savings – to Thai customers, and beyond. Supported 7-person external sales team in plastic and chemical product sales, and provided after-sale service and attention to Thai territory customers. Re-assigned to support team opening Taiwan market – after only 3 months, based on immediate contributions to Thai territory growth. Provided foundation for rapid territory expansion and high-volume sales for complex products – collaborated cross-functionally, internally and externally, in buttressing sales initiatives. Resolved issues. 3 4 Sought out and volunteered for special projects. Established tracking method for all shipments between Thailand and Taiwan. Centralized import status and arrival details; proactively removed roadblocks to expedient customer delivery. 3 4 Helped close sales. Applied scientific and technical expertise in conveying complex concepts to prospects. Built rapport, ascertained concerns, and addressed needs, in collaboration with sales representatives. Created marketing collateral and compiled informational data for sales calls and meetings. California State University, East Bay, Hayward, CA Master of Business Administration (MBA) 2017

Chulalongkorn University, Bangkok, Thailand

Bachelor of Science (BS) Marine Science 2007