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Marketing Manager

Newark, California, 94560, United States
August 30, 2017

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***** ********* **, ****** ** 94560


Marketing Automation expert:

- Successfully led 2 marketing automation implementations in last 3 years.

- Deep knowledge of Marketing and Sales automation tools: Salesforce (Marketing, Sales and Service clouds), Marketo, IBM Campaign (Unica)

- Experience extracting valuable marketing data from various databases: SAS, Oracle, Teradata

Experienced marketing campaign manager

- Led profitable integrated campaigns using web, email, direct mail and events

- Passionate about campaign optimization through test and measurement strategies

- Highly technical marketer adept at effectively using modeling, segmentation and scoring

People manager with success at building and managing marketing teams


LeEco, San Jose 2016 - 2017

LeEco Inc. is a Chinese internet conglomerate, that produces online content and sells mobile phones and TVs and related accessories.

Senior Marketing Automation Manager

Responsible for marketing for mobile phones, TVs and internet content to LeEco customers and prospects.

- Successfully led implementation of Salesforce Marketing Cloud (ExactTarget)

- Created customer onboarding communications for US launch of phones and TVs, including email and website content.

- Created communications to promote and support on-device content membership.

Managing customer account process to align to US standards.

TiVo, San Jose 2015 - 2016

TiVo Inc. is a global leader in next-generation television services.

Senior Manager, Demand Generation

- Led communication strategy to active and lapsed subscribers including sales and operations messages.

- Managed Cyber Monday campaign in 2015, resulting in TiVo's biggest ever sales day.

- Led cross-functional team successfully installing of Salesforce Marketing Cloud.

- Managed email IP transition, ensuring high deliverability and strong reputation.

-Developed new onboarding program with customized customer journeys.

Improved ROI reporting by adding conversion data and measuring channel conflict.

Used behavioral targeting to further customize messaging to consumers.

Set standard communication templates to communicate software updates to customers.

Manage Marketing Specialist and directed creative designer and html developer.

Promoted from Manager in 2016.

Brightpearl, San Francisco 2014

Brightpearl is an international pre-IPO SaaS business focusing on small retailers.

Database Marketing Manager

Led company’s efforts to analyze outbound channel focusing on email marketing.

Discovered new successful list sources.

Marketing partner with collaborating with Outbound Sales team to develop successful campaign tracking and ROI analysis.

Charles Schwab, San Francisco 2005 – 2014

Schwab is a financial services firm serving investors, independent advisors and employers.

Managing Director, Database Marketing

Consulted with marketing colleagues and presented analytical, reporting and campaign recommendations, reporting to VP of Database Marketing.

Built team of 6 analysts supporting business-to-business and consumer campaigns.

Led initiative launching marketing database targeting independent Investment Advisors, setting requirements and validating data integrity.

Developed marketing program to Facebook and Twitter employees receiving stock grants.

Increased participants contributing to their 401(k) accounts by 5%, through a new marketing program with messaging based on investment behavior and demographics.

Increased enrollments into highly profitable Active Trader offer by 10% through email campaign targeting users based on site behavior.

Promoted from Senior Manager in 2011., Emeryville 2003 –2004 is an online real estate market for consumers, agents and brokers.

Direct Marketing Manager

Led offline marketing initiatives and email nurturing campaigns to consumers and realtors.

Increased e-mail productivity 200% integrating customized real estate data to subscribers.

Cortext Continuing Education, Sunnyvale 2002 – 2003

Cortext educated mental health professionals in seminars across US, Canada and Australia.

Marketing Director

Managed four-person marketing team, reporting to General Manager. Responsible for revenue goals by driving seminar attendance and developing additional revenue streams.

Increased e-mail productivity by 400% through geo-targeting to prospects and clients.

Increased seminar attendance by 55% through new prospecting data sources.

Decreased acquisition costs 15% through developing master prospect database.

Office Depot Japan, Tokyo 2000 –2001

Joined Office Depot’s expansion into world’s second largest stationery market.

Catalog Planning & Analysis Manager

Responsible for revenue goals for catalogue and managed store loyalty program.

Increased customer profitability 20% by expanding marketing channels beyond catalogs.

Decreased acquisition costs 10% by selecting prospecting sources using life-time value.

Developed testing strategy that measured incremental impact of store loyalty program

Successfully presented business case for increased investment in store loyalty program to allow marketing to deliver customized recommendations for each client.

Promoted once during tenure.

Hello Direct, San Jose 1995 – 2000

Hello Direct is a leading developer and direct marketer of desktop telephony products.

Direct Marketing Director

Managed two analysts reporting to VP of Direct Marketing. Responsible for revenue goals for catalogue sales with circulation of 28 million and lead generation for outbound telesales.

Improved customer profitability 20% through targeted upgrade promotions.

Decreased acquisition costs 15% by developing new geographic mailing strategy.

Promoted twice during tenure.


Swinburne University of Technology, Melbourne Australia

Bachelor of Business (Economics-Marketing)/Bachelor of Arts (Japanese)

Keiō Gijuku University, Tokyo, Japan

Japanese Ministry of Education Japanese Studies Scholarship

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