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Sales Marketing

Location:
Huntington Beach, California, United States
Posted:
August 28, 2017

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KATY FLORES

Huntington Beach, CA 714.***.****

ac11zx@r.postjobfree.com www.linkedin.com/in/katy-flores

TRADE SHOW AND EVENT SPECIALIST

Results-driven project manager directing corporate activities and events for Fortune 500 and mid-size technology companies and contributing to securing multimillion-dollar contracts. Proven track record of working closely with sales and marketing teams in delivering customized international and domestic sales messaging and demonstrations. Natural leader in working cross-functionally with multiple vendors, negotiating pricing, and ensuring events align with business objectives and customer expectations. Key competencies include:

Project Management

Event and Trade Show Planning

Vendor Management

Budget Management

Leadership & Team Collaboration

Negotiations

PROFESSIONAL EXPERIENCE

CYLANCE, Irvine, CA 2016 – 2017

Senior Events Coordinator

Joined Cylance’s dynamic team and coordinated multiple events simultaneously across eastern US and Canada. Tracked and reported expenses to management team.

Managed up to 50 small to large events simultaneously for 25 to 1K participants, including trade shows, channel partner events, and CEO presentations, working closely with multiple vendors to ensure events were executed according to budgeting constraints, objectives, and deadlines.

Directed lifecycle of events from pre-show logistics, onsite setup, and execution to tear down and follow-up, taking immediate action to resolve issues in advance and ensure and optimal experience for participants.

Drove sales results by partnering with sales teams to align events with sales strategies, promoting company products and services to event participants, and boosting company brand.

Collaborated with wide range of vendors throughout event coordination in negotiating effective pricing and contractual add-ons and ensuring quality products and services.

CISCO SYSTEMS, Costa Mesa, CA 2012 – 2016

Marketing Manager

Promoted to take greater responsibility and support existing Cisco products after Cisco acquired NDS. Utilized meeting tool to monitor customer meeting and trade shows results.

Contributed to closing a $7M contract by liaising with sales team and an external customer in managing a key marketing event.

Provided insight on future spend to optimize results by tracking effectiveness of marketing campaigns, customer meetings, and various events.

Supervised company participation for trade shows and conferences by planning logistics, shipping equipment, negotiating contracts, and managing onsite labor and marketing messaging.

Edited content of marketing newsletter, providing latest news, articles, and PR and promoting company products and services.

NDS LTD, Costa Mesa, CA 2008 – 2012

Sales and Exhibition Coordinator

Promoted to assume control and manage lifecycle of sales and marketing projects with oversight of US regional marketing. Reported directly to VP of US Sales and Marketing, and coordinated with UK-based head office.

Supervised budgets, planning, design, logistics, and execution of US-based events (CES, NCTA, INTX, SCTE, CTAM, AT&T Pebble Beach Golf Tournament, and CableLab’s Winter and Summer Conference), ensuring event deliverables, cost constraints, and deadlines were met.

Katy Flores ac11zx@r.postjobfree.com Page 2

NDS LTD (Continued)

Produced and supervised a 2-week roadshow for notable company headquarters, including Cox, Comcast, Cablevision, and Fox.

Designed strategic plan to launch NDS’s first presence at Consumer Electronics Show in Las Vegas, starting with a simple suite in first year, doubling presence within 2 years, and increasing customer meetings 75%.

Renegotiated exhibition stand design and build contracts, saving NDS $100K annually.

Sales and Marketing Assistant, Costa Mesa, CA (2005 – 2008)

Assisted VP of Marketing and US regional sales team and supported Marketing Coordinator. Organized all travel and expenses for sales team. Maintained marketing inventory of publications, giveaways, and demonstration inventory.

Selected as central point of communications for regional sales team, identifying and executing on customer contract objectives.

Managed and ensured marketing and promotional item inventory.

ADDITIONAL RELEVANT EXPERIENCE

TEST POSITIVE NETWORK, Chicago, IL

Volunteer Director and Editor of Directory of Services

PUBLIC ALLIES, Chicago, IL

Public Ally – Project Manager

EDUCATION

Bachelor of Science (BS), Information Technology

UNIVERSITY OF PHOENIX, Irvine, CA

TECHNICAL SKILLS

Salesforce, Microsoft Office Suite (Word, Excel, PowerPoint), Microsoft Visio, Adobe Photoshop, Basecamp



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