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Marketing Social Media

Location:
Santa Clara, California, United States
Posted:
August 28, 2017

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Yige Vivian Wu

*** ***** **** *******, *** Francisco, CA 94134

415-***-**** ac11z6@r.postjobfree.com

EDUCATION

International Technological University San Jose, CA Master of Business Administration, Management Focus, GPA: 3.78 Expected Dec 2017

• Project experience: Marketing Strategic Analysis at Dynosence, a medical tech company o Build a comprehensive marketing plan for one million annual sales target University of California, Davis Davis, CA

Bachelor of Arts in Economics, Minor in Managerial Economics September 2012 – June 2015

• Honors: President’s Scholarship 2012

• Relevant Coursework: E-Commerce, Economics, Business Analysis, Statistics WORK EXPERIENCE

SVFF, The leading Technology and Investment platform in SV Silicon Valley Marketing and PR Lead Since April 2017

• Successfully designed and managed Marketing approaches to enhance public acknowledge to reach the goal of involving 300 investors, 35 exploration spots, and 2000 audiences

• Coordinated with the mainstream press such as HCTV and China News Services, with further cooperation in establishing TV feature program for SVFF on the topic of Tech- centered investment

• Managed the “TOP 50 Influential AI Corporates” award ceremony, bringing industrial pioneers and celebrities together

Asiastar Media, Fashion and Media company headquartered in NY New York Fashion Week Event Planner and Attendee September 2016

• Interviewed celebrities including Tory Burch, Wendi Deng and Yundi Li at after-party events

• Discussed collaboration with independent designers, buyers and fashion media platforms (which partner with top-tier department stores like Sax Fifth Avenue); confirmed the launch of Australian label Misha

• Coordinated between regional teams during photoshoots, runway events; Casted and co-produced propaganda film for a multimedia marketing campaign Moveha Co., largest housing platform for international students in the U.S. Mountain View, CA Marketing Coordinator and Research Analyst November 2015 – August 2016

• Revamped content-marketing strategy by creating fun cartoon videos and upgrading website design

• Increased campus partnership counts by 30, resulting in expanded service coverage to over five cities

• Managed social media platforms and communities with extensive potential client base on Weibo and Twitter LEADERSHIP & SOCIAL EXPERIENCE

UC Davis Chinese Student and Scholar Association, Executive Committee Member 2013-2015

• Managed various student events including Spring Festival Gala from fundraising to event planning Zhejiang Disabled Persons’ Federation Zhejiang, China Assistant to District Chief Operation Officer July 2014 to October 2014

• Led charity auctions partnered with local influential celebrities that raised million-dollar funding

• Interviewed ten culture activists, reports of which were published on local magazines and broadcasted on TV SKILLS & INTERESTS

Languages: Fluent in English, Native in Mandarin Chinese, Elementary in Japanese and Cantonese Technical Skills: Excel, Stata, SPSS; Proficient in Microsoft Suite Activities: Volunteer (Food Bank, Red Cross etc.), Member of American Economic Association, Freelance Model (Qinglu Media Ads Co.) Co-founder of Chinese Calligraphy club, Davis



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