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Writer/Editor

Location:
Atlanta, Georgia, United States
Posted:
August 28, 2017

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ALICIA EGAN VAZZANO

630-***-**** ac11s7@r.postjobfree.com linkedin.com/in/aliciaeganvazzano

WRITER/EDITOR, PRINT AND DIGITAL COMMUNICATIONS

Creative, disciplined and organized marketing and web content copywriter/editor with strong skills in communications for print and digital platforms, and providing deliverables across multiple channels (social, digital, print). Expert eNewsletter writer/editor, web tool administrator and web content creator. Proven ability to balance multiple projects and manage/prioritize deadlines while effectively communicating with the team. Thrives in and fosters a cooperative and collaborative team environment. Proficient in Microsoft Office, ConstantContact, content management systems, WYSIWYG editor and basic html.

CORE COMPETENCIES

Copywriter/Editor/Proofreader

Digital and Print Marketing

Freelance Writing

Web and Print Content Creator

Online and Off Research

Project Management

PROFESSIONAL EXPERIENCE

Freelance/Contract Web and Print Copywriter/Editor October 2010 – April 2013

Resume Writing, Web Strategy, Content Creation and Project Management; Non-Profit events management

Write speaker scripts, event programs and biographies for special events and Awards Presentations.

Research topics and interview subjects to secure detailed, accurate information and write materials requested from clients.

Guest blogger and contributor to http://www.kintsugigifts.com/blog.html.

Resume ideation and writing service.

Organize the marketing, copywriting, and events management for fundraisers and special events.

WJ WEISER ASSOCIATION MANAGEMENT, Schaumburg, IL

Medical Education Coordinator January 2016 – May 2017

Manage the accreditation application process and components of 40 medical associations; responsible for the complete and accurate documentation is submitted within deadline. Manage project timelines.

Research current medical information and write technical documentation for education programs, continuously rewriting, proofreading and researching as necessary to fulfill requirements.

Create and manage timelines for 10+ project deadlines that include multiple components.

Utilize accurate and effective writing, editing and proofreading skills to transcribe scientific medical information to concise language for the continuing education documentation and applications.

Review, proofread and approve corporate communications and educational materials prior to print.

Utilize problem-solving and decision-making skills to meet the needs of high demand customers.

Proven ability and willingness to learn and master the CME departmental requirements.

Contribute researched and written content to the Continuing Education applications and documents.

Create and manage a 6 – 8 month Application Tracking project management timelines.

Review, proofread, edit and approve client marketing materials prior to web and print publishing.

Editor, Print and Digital Publications July 2015 – December 2015

Manage the print and digital corporate communications and marketing materials of ten medical Associations, promoting Annual Meetings, educational symposiums, membership, and fundraising.

Review, edit, and revise submitted materials based on team feedback; resubmit within deadline.

Write and submit material within publication specifications and formats.

Plan, create and publish digital and print marketing materials, providing status updates to Executive Directors and working closing with internal creative team, web designers and art director.

Develop and manage the print and digital production schedules of 10 healthcare associations to ensure the web content and publications are published within requirements and deadlines.

Write, proofread, edit and execute communication materials to promote the clients’ events by engaging the target audience, within print and web platform design requirements.

THE PAMPERED CHEF, Addison, IL April 2013 – February 2015

Cookbook Editor, Print and Digital

Edit recipes, cookbook copy, eNewsletters, and corporate communications supporting strategic branding.

Responsible for the proofreading and accurate, timely publishing of web content and key initiatives.

Contribute magazine story ideas and written web and print content; assist with copywriting content.

Newsletter contributor with food safety research, industry trends and fact-checking.

TAHOE PARTNERS Business Management Consulting, Chicago, IL May – September 2012

eSolutions Web User Experience Specialist (Contract Assignment)

Tested new web site application, conducted content validation and provided itemized review.

Validated pre-production web content based on wireframes and requirements.

Managed change process documentation of copy adjustments and approval system.

Created detailed and accurate pdf documentation for filing with Departments of Insurance.

AMERICAN SOCIETY OF PLASTIC SURGEONS, Arlington Heights, IL October 2011 – January 2012

Web Editor (Contract Assignment)

Created Critical Needs Web Audit to provide assessment and recommendations for consolidating and solidifying the organization’s web presence, web messaging and corporate communications.

Created Content Management System User Guide for internal CMS users.

Edited copy, produced web content and updated ten websites daily via content management system, supporting the marketing team and improving web messaging and organization branding.

ALBERTO CULVER CO., Melrose Park, IL December 1997 – September 2010

Web Content and Project Manager

Managed social media, web content and Content Management System for five web sites, which resulted in building an opt-in subscriber database to 150,000 users within five years and within budget and deadlines.

Project Manager for new web site launches from creative concepting to completion, coordinating with technical and creative teams, executive management and outside vendors.

Managed 500+ recipe database for four food products and responsible for the nutritional accuracy, consumer appeal and product usage of the online recipes.

Created and implemented the brand Style Guides, for online and print marketing materials.

Managed web content creation of monthly enewsletters, email messaging and social media.

SELECTED ACCOMPLISHMENTS

Managed multiple 6 – 8 month Application timelines and met the varying deadlines of the CME Application Process. Secured the approval of the 20+ Education Programs.

Editorial Manager for 10 Annual Meetings, meeting all online and print production deadlines.

Project Manager for biannual launch of 125 newly developed recipes, supporting the process from kitchen development to online go-live; performed quality control ensuring a seamless web launch.

Managed the print and web publishing editorial calendars of through multiple rounds of edits, and met the US and Canadian deadlines, which supported the successful launch of seasonal campaigns.

As Project Manager supervised the translation and publishing of cookbooks for the Canadian market. Delivered accurate translations and met publication deadlines by leading the translation team.

Managed the successful publishing of web content through two content management systems, supporting customers in the US, Canadian and United Kingdom markets.

Implemented "continuously editing" process that streamlined the cookbooks' recipe language while adhering to the established style guide, producing an overwhelming positive response.

Created seasonal Usage Charts of newly developed recipes, which tracked the recipe placement across print and digital channels; to be used by executive management for decision making.

Increased web traffic of five web sites through targeted email and promotional campaigns.

Improved and managed a sampling fulfillment system, overseeing the inventory and distribution of over 500 sample package shipments per month.

EDUCATION

Bachelor of Arts, English Language Arts and Print Journalism, Saint Mary’s University of Minnesota



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