GWYN A. CHAFETZ

***** ******** **., ***** *********, CA 91601

818-***-**** (o) 818-***-**** (m) ac10xa@r.postjobfree.com

Director of Branding with more than 20 years of experience in marketing, communications, branding and advertising across a wide range of industries including non profits. Proven ability to strategize and inspire creative integrated multi-channel marketing and communications plans.

EMPLOYMENT

10/11- present ALTAMED HEALTH SERVICES

Brand Director

• Built omni channel brand and marketing campaigns, within multi million dollar budgets, reporting directly to Vice President. Achievements include:

Led Affordable Care Act campaigns resulting in being recognized by Covered CA as the #1 certified enrollment entity in the state of California in 2014 -2016 with materials adopted by Covered CA. Medi-Cal Expansion membership grew 348% above goal with Covered CA exchange membership 128% above goal.

Structured dedicated microsite (SVseries.com) and developed targeted marketing for unique Award winning (5 Imagen Awards – 2016) telenovela series Sin Verguenza.

Spearheaded succinct, yet impactful campaign designs for Medicare, Medi-Cal and Medi/Medi in new geographic markets.

Sourced, negotiated and operationalized closed circuit television communication channel delivering tailored content to over 30 multi-systems of healthcare locations.

Propelled marketing productivity by initiating and building brand department - offering in house creative services resulting in estimated 30% savings in overall marketing creative costs.

Led enterprise wide rebranding initiative.

Oversee brand qualitative and quantitative research resulting in establishing brand strength monitor, evolving brand vision and position. Collaborator for Talent Brand and Website redevelopment teams.

Responsible for copywriting, production and design of over 50 projects monthly in multiple languages.

Accountable for all media buying and digital marketing content. Foster vendor and agency relationships.

Produce virtual tours and photo-shoots adding distinction and understanding of the brands services.

• Formulated and operate online employee store inspiring internal brand pride.

Streamlined processes for trafficking through initiation of customized File Maker Pro database resulting in accountability and 30% increase of on time delivery of projects by inhouse designers.

System designed and executed branded interior and exterior signage across 43 campuses creating a distinct look and continuity elevating the brand from “mom and pop” feel to that of a private practice.

Charted and oversee print on demand ordering system reducing print costs by 20%.

Introduced and chair cross-functional “synergy” committee resulting in aligned enterprise wide collaboration.

1/00 – 10/11 CONSULTANT for Corporate, Non-Profit and Start-up Businesses

Accomplishments include:

Created a brand identity and position for Contemporary Headwear, a hair accessories company making them the leading name in kids boutique retail stores. Gathered market research, generated marketing collateral and produced events increasing sales by 80% on the west coast.

Conceptualized, wrote, directed, produced and placed on various web sites over 50 promotional videos for The G2 Gallery, resulting in brand awareness and 20% increase in consumer visits.

Repositioned Gold’s Gym senior fitness program resulting in 60% increased revenue, tripled attendance, and quadrupled program size. Created events, marketing strategies and brand identity within Gold’s Gym while managing 10 staff members and leading senior fitness classes.

Restructured management at Lukaro, a major Beverly Hills hair salon, resulting in 30% increase in efficient appointment setting and decreased client wait times. Implemented software program resulting in effective money management, database development, inventory tracking and targeted marketing. Recruited, trained and developed staff.

Special Events Manager for MAGIC International, the nation’s largest clothing tradeshow. Managed all special events outside of normal tradeshow activities, including opening night party, golf tournament with Sports Illustrated, employee events (i.e. holiday party) and executive dinners within required budget. Included: proposal writing, theming, and sourcing. Liaison with Public Relations company.

Created, pitched, and wrote Bobby’s Champions, a health oriented kids program. Directed graphic artist to conceptualize look of show. Wrote and produced theme song.

9/94 – 11/99 THE WALT DISNEY COMPANY, Consumer Products Division, Burbank, CA

Key highlights

Walt Disney Art Classics

Responsible for planning, pitching, executing, budgeting and reporting of domestic art dealer special events, each generating $5,000 - $150,000 in revenue. Worked closely with vendors, dealers (approximately 2,000 accounts), artists, talent, sales representatives, and department staff to assure success of these events for Walt Disney Art Collections, Walt Disney Animation Art and Pooh & Friends dealers.

The Disney Corporate Gift Program:

Developed and managed operations, marketing, advertising, branding, call center and guest service for new business, reporting directly to Vice President of New Business Development, generating $2.0MM in revenue the first year.

The Disney Credit Card:

Within a $100,000 budget, designed, wrote, coordinated and implemented nationally circulated quarterly Disney Credit Card Newsletters, and facilitated marketing campaigns with various Disney Business Units for corporate wide marketing initiatives.

EDUCATION

NORTHEASTERN UNIVERSITY, Boston, MA

BS Business Administration - Marketing/Management

Honors: Dean’s List

UCLA, Los Angeles, CA

Certificate Candidate – Marketing with a concentration in Digital Marketing

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