Marketing Manager

Marketing Project Manager

Core professional competencies include:

Strategic Marketing

Online Optimization

Marketing ROI

Project Management

Content Management

Digital Design

SEO & Web Analytics

Relationship Mgmt.

Strategic Planning

OBJECTIVE: Experienced and accomplished marketing manager with over 12 years of experience looking to leverage extensive background in traditional as well as online marketing and business development that will create unique projects that stand out, greater exposure, and a higher marketing ROI by implementing creative and logical project management methodologies to marketing planning.

I have had the pleasure of managing teams anywhere from three to 20 people at a time. Also, I have had the good fortune to work at Orion Health with enterprise level IT Project management where we combined traditional and Agile methodologies in Jira, MS Project, and Trello’s Kanban boards to complete tasks in a timely manner. Work and study experience has helped me to:

Design and Build Websites (combined Traditional and Agile)

Coordinate the efforts of the BlueShield and Anthem Health Information Exchanges (Traditional IT PM)

Create Business and Marketing plans

Write Operations, Sales and Marketing manuals

Prepared for transition to franchise structure for 160 dealerships

Produce Commercials & infomercials

Plan marketing and booking for Music Talent

PROFESSIONAL EXPERIENCE

FREELANCE MARKETING MANAGEMENT & CONSULTING (Various) (Los Angeles, CA) 2007 – Present

Project-based consulting specializing in creating business growth and improving operational efficiencies through organizing, planning and execution of key large-scale projects from vision through successful implementation.

TravisFox.net, PersonalWeightWorkshop.com, BeatTheBogeyMan.com, MrDoneRightNow.com, MyGymLosAngeles.com, NewSilhouette.co.uk, MyMusicalEnglish.com, and many more…

Music Manager for YB – Korea’s top Rock Band (Oct 2013 – Jan 2016)

OnFire Network – Marketing Project Manager (Traditional Project Planning) (Santa Monica, CA) 2016 – Apr-Nov

Researched and created the strategic marketing plan for the first 12 months

Contracted financial relationships with major funding sources

Successfully negotiated and contracted top international talent (YB and GNa)

Japan House (Launch) – PR / Marketing Manager (Traditional Project Planning) (Hollywood, CA) 2016 – Jan-Apr

Researched and created the strategic marketing plan for the first 18 months covering 7 events

oContent Management; Editorial Calendar; Lead Generation; Email Marketing

Helped to coordinate and execute the first pre-opening event for 200 dignitaries & business professionals

When Pigs Fly – Music Management Consultant (Marketing and Booking) (Los Angeles, CA) 2013 – 2014

(Worked with Doug Goldstein, former manager of Guns-n-Roses, Danzig, Blind Melon, Xibit…and more)

Managed several bands including Muck Sticky, Kill Devil Hill, and YB (윤도현 밴드) for US Launch

Booked YB to tour with Smashing Pumpkins, play Dodgers Stadium, sold out the Whisky-a-go-go, and more…

Business Development and Finance relationships with major funding sources

Successfully negotiated and contracted top international talent

Orion Health, Inc. – Project Coordinator / Associate Project Manager (Santa Monica, CA) 2013 – 2015

Assisted in keeping projects on time and on budget: Blue Shield, Cal Index, and Sutter Health HIE implementations

Maintained Project budget, EAC, Status Reporting, Documentation, Change Requests, Quality Assurance

News and PR about the projects worked on:

oTwo Insurers to Pool Medical Records in California – Wall Street Journal

oOnline medical records may soon become a reality in California – LA Times

oAnthem, Blue Shield Announce Development of Health Data Exchange – California Healthline

STEAM Online Marketing – Creative Director / Project Manager (Agile PM) (Phoenix, AZ) 2011 – 2012

Created and led Digital Design Department for aggressive online startup company

Designed & Developed 40 websites & social media designs, and collaborated on SEO & SM strategies

Created design protocols and led a creative team of more than 20 designers, writers, video editors, etc.

Wrote the DYI Video Production Guide for Steam Clients and coached or produced their online videos

SEO (on- & off-page) and working closely with the Content Director to develop winning strategies for online success

Taki Law Offices – VP Business Development (Los Angeles, CA) 2011 – 2011

Created website and SEO strategies for the immigration law firm to increase client flow

Developed English & Cultural Summer program for Korean students to enhance business growth

Virtual Entertainment Group (VEG) – VP Business Development / Project Manager (Phoenix, AZ) 2009 – 2010

Developed the business and marketing plans to successfully raised funding

Collaborated with US & Korean producers to plan a live venue & online concert

Developed relationships with venues, sponsors, and talent to bring the project to action

Veterans Online Marketing – Project Manager / SEO Strategist (Los Angeles, CA) 2009 – 2010

Created 50 websites specifically for local search

80% of which were on page one for selected keywords within 30 days

Couple.net (KR Corp) – Marketing Consultant (Los Angeles, CA and Seoul, S. Korea) 2008 – 2009

Chief cultural advisor in launching Korea’s most successful match-making website into the U.S. market

Consulted to create successful business and marketing operations

Consulted on Korean language press releases

Content and English application forms editor

Stage 54 Productions – VP Business Development (Los Angeles, CA) 2007 – 2009

Created Business and Marketing Plans to successfully raise funding

Created a unique cost-effective self-distribution and marketing plan for independent producers

Developed relationships with major funding sources such as Dune Capital

Shober Consulting – Project Manager / Consultant / Korean Interpreter (Los Angeles, CA) 2007 – 2008

Coordinated with city offices and developers to support obtaining approval of zoning from apt to condo

Coordinated the smooth relocation of hundreds of Korean-American families to new residences.

Migun USA Corp (KR Corp) – Marketing Manager (Los Angeles, CA) 2004 – 2007

Led strategic preparations for transition to Franchise model

Achieved full product endorsement from American Chiropractic Association

Created Operations Manual and Marketing Training Manual

Created Sweepstakes campaign that increased traffic to the centers by 400%

Produced Commercial and Infomercials

Led creation of the company website

Migun Newsletter Editor

Organized Grand Openings and News Press for several Migun Centers across the country and Canada

Trained center owners how to set up their locations, train staff, market and sell Migun products

Klasky Csupo/Nickelodeon – Production Coordinator (Hollywood, CA) 2001 – 2003

The Wild Thornberry’s Movie; Rugrats (TV); Rocket Power (TV)

Managed flow of production through every phase and ensured timely completion of each department’s tasks.

Utilized KR lang & cultural skills to coordinate with Korean production company for successful wind-up of projects.

LENNON TAEKWONDO (Los Angeles, CA)

Master Instructor (5th Dan Military Tae Kwon Do)

Led Instruction in various Private Schools

AAU National Champion

Created Specialized Women’s Self-Defense

Managed two Tae Kwon Do schools

US ARMY MILITARY INTELLIGENCE

Rank: Sergeant /E-5 Duties included:

KR Language Instructor, 240 personnel

Tactical Squad Leader of 12, Intel gathering

Interpreter/Body Guard for Commander

Top Secret SCI Clearance (not current)

SKILLS

Project Management – Traditional and Agile methodologies, Web, IT, and Entertainment; planning, scheduling, budgeting, and implementation, including calculating Marketing ROI

Website Development & SEO – personally develop and optimize professional websites for multiple clients: on-page and off-page, including content related blogging, article marketing, PR, and PPC strategies

Internet Marketing Strategies – including using and integrating Social Media, building customer opt-in lists, and email campaigns and follow up sequences

Web Analytics – thoroughly analyze website statistical data, then formulate and implement strategies accordingly to optimize results through using various analytic data measuring programs such as Google and YouTube Analytics, Facebook’s EdgeRank, Wistia, and InfusionSoft

Social Media – design, set up, marketing strategies with contests and other interactive events, and account management – Facebook, Twitter, YouTube, Linkedin, Google+, Pinterest

Video Production – adept in scripting, scheduling, and budgeting video projects for everything from small theatrical films to corporate videos to infomercials and webisodes for marketing product via YouTube, Vimeo, MetaCafe, etc

Business and Marketing Plan Creation – successfully create business and marketing plans, with projections; successfully raised funding for films, events, concerts, mining operations, and direct marketing for products

Business Development – identify and create opportunities for businesses to be first to market or first in their specific industry, thus expanding sales and profits

Contract Creation and Negotiations – MOUs, NDAs, LLC Operating Agreements, Partnership Agreements, Investment Agreements

Computer (PC & Mac) – strong skills in professional use of Microsoft Office Suite, Front Page, Outlook, Entourage, Photoshop, Illustrator, Dreamweaver, Quicken, QuickBooks, Movie Magic Scheduling & Budgeting, Scriptware, Screenwriter, ClickFunnels, InfusionSoft, Zoho, Wistia, Basecamp, Microsoft Project, Trello, Jira, etc.

Languages – Korean (fluent), Japanese (basic), Spanish (basic)

EDUCATION

Currently: UCI Extension – Marketing and Communications Program

Villanova University – Project Management Master’s Certificate

US Army Korean Language Advanced Course, Ft. Lewis, WA

Defense Language Institute, Monterey, CA – Honors Graduate in Korean Language and Culture

Santa Monica College, Santa Monica, CA – AA Degree – Business/Marketing

DOD Signals Intelligence Technical Training School, Goodfellow AFB, TX

World Tae Kwon Do Federation International Instructor’s Academy – Master Instructor

AWARDS & ACHIEVEMENTS

2 Army Achievement Medals – For Highest Standards and Excellent Knowledge in SIGINT Applications

Multiple Letters of Commendation and Certificates of Achievement for Military Service

5th Degree Blackbelt in Tae Kwon Do (“Master” of the Art – 30 years experience)

National Champion Tae Kwon Do – (50 individual 1st Place competition wins)

Numerous Letters of Appreciation and Certificates of Achievement for Community Contributions

PERSONAL INTERESTS

Robert enjoys many outdoor activities with his family including hiking, swimming, skiing, and camping. He also enjoys using his martial arts skills to teach his daughters confidence, perseverance, and self-defense.

References available on request.

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