Rick London

*** * ****** ******

West Chester, PA 19380

Tel: 203-***-**** ac10di@r.postjobfree.com

https://www.linkedin.com/in/richardcarltonlondon

FORWARD THINKING STRATEGIC PRODUCT MANAGEMENT IDEA TO MARKET PROFESSIONAL PROFILE

Creative business leader with a history of delivering innovative concepts to market across diverse industries. Consistently reframes business challenges with solutions that deliver new experiences and define markets.

An entrepreneurial passion for fresh ideas and possibilities. Forward thinking, focused on developing trends and new technologies for social and business; design and change. A natural at relationship building and a drive for making a positive impact in peoples lives. OBJECTIVE

Leadership of ideation to market role for an organization seeking senior product management/own- ership skill set, and a business acumen that weaves creativity, strategic and tactical success to deliver real value to stakeholders.

PROFESSIONAL EXPERIENCE

GLOBALSUBMIT, Philadelphia, PA Dec. 2013 – March 2017* http://globalsubmit.com

Product Owner / Product Manager, Document Management System for Life Sciences Industry.

*Company was sold to a global entity, several positions and products were not transitioned.

• Company Challenge: Capturing and converting growing biopharma companies into lifelong GlobalSubmit customers requiring the full roadmap of regulatory submission software.

• Solution: Develop an electronic document management system (commonly the first software re- quired for a growing biopharma company) that will onboard the customer into the GlobalSubmit product ecosphere.

• Result: Created pipeline for lifelong client through market validated document management sys- tem that created resistance to product exiting. Revenue projections of $9m. Skills, Knowledge & Competencies Applied

• Blue Water thinking

• Ownership role in concept, product vision, functional design, UX/UI

• Software development life cycle

• MVP, wireframe and development mockups

• Business analyst from epics, user stories, acceptance criteria

• Validation and test requirements: OQ, IQ and PQ

• Scrum master and product owner in sprint teams

• Product roadmap and strategic roadmap

• Writing user guide, CBT video and scripts

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• Messaging, marketing concepts, value statements, product demos, sales training

• Meeting compliance specific requirements for US, EU and world regulatory life sciences agencies VILLANOVA UNIVERSITY, SCHOOL OF BUSINESS, Villanova, PA Dec. 2013 -2015 http://villanova.edu

Adjunct professor of gamification in business marketing.

• University Challenge: Instruct senior level business students on an emergent marketing tool based on consumer video game development.

• The Solution: Designed the first known semester-long course instructing students on the psy- chology, mechanics and modern concepts of a player’s journey in video games to create elevated brand engagement with the intended audience (consumers).

• Result: Created an online gamified learning application for student instruction where students learned the application elements and techniques of game designed for business marketing, while competing as a “player” as part of the curse experience. Students needed to achieve points and participate in a team via leaderboard to pass the class. Class rating exceeded 90%. Skills, Knowledge & Competencies Applied

• Blue Water thinking

• Video game design theory and strategies

• Marketing experience and real world knowledge

• Soft skills of student mentoring and stakeholder (Dean) buy-in

• Agile project management and class agility

• Business creativity

• Moodle open-source instructional design

• Leadership, vision, execution

• Writing skills

LONDON CALLING, Philadelphia, PA 2008-2013

Project basis consulting for ideation, strategy and development of new products, messaging and markets for business and industry.

B2B Destination App For Independent Travel Professionals Product owner, vision and project management.

• Industry Challenge: An affordable, fully white label, value-add destination mobile app for profes- sionals to provide to their clients.

• Solution: “From the Desktop of mobile app for independent travel professionals to provide added value service for their client’s targeted travel destination.

• Result: Prototype solution, and revenue capturing put in place for client use. Skills, Knowledge & Competencies Applied

• Design of UI and technical architecture

• Agile product development scrum master and product owner

• Soft skills of coordinating 3 BPO development teams independently to market launch

• Led all aspects of database config and population, digital build out of backend and front end systems and UX based on SQL

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Strategic Business Development For Foreign Based Study Abroad Marco Polo Institute, study abroad culinary arts organization for college level.

• Challenge: Expand brand awareness with midsize college programs on East Coast.

• Solution: Targeted “Big Ten” Universities to secure a unique curriculum offering to leverage uni- versity name recognition for smaller institution adoption.

• Results: Developed relationships and strategic partnerships with 11 key colleges and universities including Ohio State, Drexel, University of Florida, Dade County University, Purdue and others that created brand awareness with smaller East Coast colleges. Skills, Knowledge & Competencies Applied

• Identified and defined pain points, needs and challenges of the institution and department

• Targeted decision makers and leverage inside champions to influence the decision

• Marketing, design and writing skills of collateral material, HTML

• Deep knowledge of destination

• Redefined the messaging to address target needs

AAA MID ATLANTIC/INTERNET VILLAS, Wilmington, DE 1996 - 2008 http://midatlantic.aaa.com

Product Manager, Product Owner: Home & Villa Rentals with specialization in Italy, France, Switzer- land, Jamaica and Mexico.

Full ownership accountability for company launch, growth and acquisition resulting in $1.5 million YOY sales with 20% annual growth.

• Challenge: Provide unique differentiation travel product for loyal upscale membership.

• Solution: Upscale destination specific rentals to better roadmap membership benefits from car travel to cruise to independent travel.

• Results: Put in place infrastructure and partnerships and msupport for revenue base of $5 - $10M Skills, Knowledge & Competencies Applied

• Strategic vision and implementation of niche product line enrolling 300 properties and key rela- tionships

• Established partnerships and management teams in key popular destinations

• Developed ancillary travel products and services for additional revenue streams

• Key lead and final decision maker over site iterations, DB and inside sales tools

• Marketing and sales materials and collateral including writing, training and event planning EDUCATION

Ohio State University and University of Toledo

B.S., Business Services (Entrepreneurial Major)

CERTIFICATIONS AND ASSOCIATIONS

Scrum Alliance, Certified Scrum Master 2014

University of Pennsylvania, Wharton School of Business – Business Gamification 2013 Google Analytics Academy, Digital Analytics Fundamentals 2013 Penn State Project Management / PMP (In Progress) 2013 Carnegie Mellon, Master’s Class in Entrepreneur and Business Planning 2012

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