ANDRES HERNANDEZ

*** **** **, ***** ******, FL **146 C: 786-***-**** ac0zwj@r.postjobfree.com High-profile executive with international background, education and experience. Accomplished business leader with over 17 years of management, strategy, project development, delivery and operational experience in the watch industry.

Fluent in English, Spanish and French. Very good German. Team leader capable of transmitting passion for the company's mission.

Likes to work under pressure with high targets.

Sales driven and self motivated.

Capable of making business decisions in complex

situations.

Capable of working in international environment.

Willing to keep high moral standards in business.

PRESIDENT, 07/2016 to Current

SWATCH GROUP CARIBBEAN AND LATIN AMERICA – Miami, FL Leaded a 40+ team for 9 brands, with a +65% in revenue and +90% profitability over 4 years, since the subsidiary was created.

Managed to achieve more than $200 mio sales in the region. Built strategic alliances with key partners in the Caribbean and Latin America to open 20 monobrand franchise boutiques.

Managed to sell to Cruise ships based in Miami for Caribbean, Europe and Asia, with different assortments and dedicated trainings.

Was in the Management board of Swatch Group Mexico, with double-digit growth over the last 3 years. GENERAL MANAGER AMERICAS, 01/2015 to 06/2016

The Swatch Group US, Inc – Secaucus, New Jersey and Miami, Florida PROFESSIONAL SUMMARY

LANGUAGES

SKILLS

WORK HISTORY

Was in charge of the US - Caribbean and Latin America subsidiary. Gave priority to the most relevant market (USA) and developed new strategies to grow 8 watch brands with a total of 100 office employees, more than 600 field employees and about 100 retail stores in the US. Created partnerships with key retailers to develop the sales through new brand presentation, new assortments and better trainings.

Leaded the relocation of 8 watch brands teams from New Jersey to Miami, FL. Has to recruit and train more than 40 employees in 3 months.

Supervised marketing departments' monthly analysis with KPI data and campaign performance. Implemented new e-commerce websites for 5 watch brands. BRAND MANAGER, 07/2015 to 11/2016

SWATCH US – Miami, FL

Managed directly the brand SWATCH for the US, with more than 400 field employees and 45 stores, including the opening of the flagship store in Times Square, NY. Developed with the marketing team new activation campaigns to increase traffic and sales in the stores. Worked with the marketing department to develop social media campaigns with Facebook and Youtube. Leaded negociations with Amazon to start new partnership. Supervised and challenged the team on a weekly basis about KPI for stores and e-commerce. GENERAL MANAGER & BRAND MANAGER, 01/2013 to 12/2014 SWATCH GROUP CARIBBEAN – Miami, FL

Established and hired a team of 25 brand, marketing & operations managers for the new Swatch Group Caribbean subsidiary in Miami to cover the expansion of 8 brands, from Swatch to Omega. These 8 brands were previously managed out of New Jersey US office. The Caribbean sales had a double digit growth every year.

Was in charge of the brand MIDO and multiplied the sales by 2.8x in 2 years by opening new accounts and increasing productivity per point of sales.

Administered compensation, benefits and performance of the whole team. HEAD OF INTERNATIONAL TRAVEL RETAIL, 07/2009 to 12/2012 The Swatch Group Ltd – Biel, Bern, Switzerland

Reported to the Group CEO and had a team of 7 international travel retail managers. Was in charge of travel retail global accounts, growing the business in all main airports and duty free gallerias, particularly in Asia.

Achieved an average of +10% growth / year with a sales volume of $400 mio. Negotiated for all Swatch Group brands space allocations, margins and capex with customers. Developed annual strategic action plans and managed multi-million dollar budget. HEAD OF INTERNATIONAL RETAIL DEVELOPMENT, 09/2005 to 06/2009 The Swatch Group Ltd – Biel, Bern, Switzerland

Reported to the Group CEO.

Was in charge of identifying and negotiating retail locations in malls and streets for Swatch and Omega monobrand stores in the US, Europe, Middle East and Asia. More than 200 new stores opened in 4 years.

Prepared a business plan and P&L for each new store proposal and presented it to the board of directors. Legal Counsel, 09/2000 to 08/2005

The Swatch Group Ltd – Biel, Bern, Switzerland

Reported to the Head of the Swatch Group's legal department. Was in charge of Internet law, including IP law, international counterfeits and grey market cases. Was managing more than 600 internet domain names for the Group brands, including litigation at the WIPO.

Was legal counsel for our subsidiaries in Mexico and Spain. 10/1997 to 08/2000

BANE SEKULIC LAW FIRM – FRIBOURG, SWITZERLAND

Was in charge of family, real estate and employment law cases at the law office, including litigation (40%). Handled employment discrimination litigation before the state and federal court. Provided consulting services on the entire range of employment-related matters. MBA: 2003

IE BUSINESS SCHOOL - MADRID, Spain

Top 10 MBA in FT ranking.

M.D.: Law, 1997

FRIBOURG UNIVERSITY - Fribourg, Switzerland

Master in International Law.

EDUCATION

Negotiation and leadership, executive program: JUNE 2006 HARVARD BUSINESS SCHOOL - Boston, MA

Executive education.

Business decision making strategies, executive program: SEPTEMBER 2005 COLUMBIA BUSINESS SCHOOL - New York, NY

Executive education.

Florida Real Estate License (sales associate)

CERTIFICATIONS

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