PAUL D. ZUCKER

** ******** ****

Roslyn, NY *****

Cell: 516-***-**** Home: 516-***-****

E Mail: ac0ztm@r.postjobfree.com

Energizing leader and strategic planner with many years of combined senior level experience developing, implementing and managing comprehensive business plans and strategies and impacting the profitability and performance of businesses in varied industries, through expert orchestration of resources and productive business relationships. Skillfully align diverse customer needs with budget, design and regulatory constraints. Cultivate dynamic cross-functional teams and recruit, train and motivate staff. Keen eye for identifying new business trends and solidifying new business opportunities, while efficiently managing projects and optimizing procedures to reduce costs.

PROFESSIONAL

EXPERIENCE

2012-Present CTS Global Marketing LLC. – Hicksville, NY

POSITION: Director of Marketing & Business Development

Innovative full service consulting firm working with a highly respected and recognized list of clients involved in a broad spectrum of consumer and B2B products and services, CPG’s, NFP’s, manufacturing, marketing and business/financial services industries. Develop and implement highly successful, comprehensive marketing, brand and business development plans, strategies and initiatives. Direct the formulation and execution of traditional and digital marketing programs, media relations, advertising activities, event management. Identify, cultivate and solidify new business relationships, strategic partnerships and distribution channels. Work with senior management in strategic growth planning, budgeting, sales analysis, competitor trending. Assist in recruiting, training and guiding key marketing, sales, operational and financial personnel. Highly proficient in many CRM platforms including Salesforce, Marketo, Eloqua, Silverpop and Google Analytics.

Accomplishments:

Formulate comprehensive marketing/sales strategy to expand brand, marketing and product line penetration on a national basis, therein transforming many companies from a regional powerhouse to one of national prominence.

Develop and implement marketing initiatives that promote and highlight high value product proposition.

Direct sales and account management teams in creating strategies to optimize lead and demand generation and drive increased customer traffic and associated sales rates.

Maintain strong leadership, motivational and management skills. Recruit, train and direct groups of internal marketing, graphic design and web personnel as well as outside advertising and media placement resources. Create synergistic and excellent working relationships with cross functional groups including sales, merchandising, purchasing, business intelligence and distribution groups.

Create and launch comprehensive digital marketing strategies including new interactive website, SEM, SEO, social network and mobile media marketing.

Establish comprehensive customer database platform and marketing strategy for existing accounts and prospects allowing for targeted digital and traditional initiatives based on specific account criteria.

Formulate and launch a cross marketing plans by which additional products and services are presented and sold to company’s the existing account bases.

Successfully develop and execute new lead generation initiatives utilizing strategies not typically used in the various industries. Resulted in a 47% increase in new prospects across the board.

Created and implemented comprehensive internal marketing and sales manuals to assist sales and account representatives more effectively disseminate information to both existing and prospective customers. Customer favorability ratings have dramatically increased as a result.

2007- 2012 Global Warranty Group LLC.- St. James NY

POSITION: Director of Marketing & Business Development

GWG is one of the largest developers, marketers and administrators of OEM and Extended

Warranty and Service Programs for the Consumer Electronics & Appliance, Wireless and

Telecommunications industries. Directly responsible for developing and implementing

the company’s short and long range comprehensive marketing plans and strategy for

both the B2B and DTC market segments as well as identifying, developing and

solidifying new business markets. Instrumental in building and expanding brand

development and penetration and database management. Oversee all marketing and

advertising media initiatives including, direct response, digital/web development and

advertising, SEO, e mail marketing, social media & mobile marketing, TV and

radio marketing, trade and retail advertising, trade show management and coordination.

Maintain full P&L ROI responsibilities.

Accomplishments:

Instrumental in growing overall Company revenues by over 35% by nurturing and growing new and diverse programs, market segments, sales channels and major strategic partnerships.

Refined and dramatically grew Company’s web/internet presence by creating new websites, launched comprehensive e mail data base marketing

Cultivated and grew significant revenues from affiliate and social network marketing and partnering with third party internet selling site

Created and executed a comprehensive Direct to Consumer business plan and model for several of the company’s programs. Sales have exceeded over $9.7 million in the first ten months since launch.

Developed and executed a strategic plan to broaden and greatly strengthen the company’s product and program name and brand recognition by way of expanded media, trade and consumer advertising, press release saturation, enhanced trade show presence, targeted e mail and direct mail solicitations, web search visibility and aggressive trademark enforcement.

Expanded company programs to new, diverse industries including, fitness equipment, photo products, HVAC, musical instruments.

2004-2007 SPG International, Inc.- Jericho, NY

POSITION: Director of Marketing & Business Development

Oversaw all marketing functions for this consumer products marketing company which developed and implemented major, nationwide promotions for numerous Fortune 500 petroleum companies, financial institutions and retailers. Responsible for planning, developing and implementing comprehensive marketing programs to an extensive network of consumer and B to B channels of distribution. Instrumental in growing company from a start up to $58million in sales in less than three years.

2002-2004 First Priority Group, Inc. (FPG Direct)- Plainview, NY

POSITION: Director of Marketing & Product Development

Senior marketing executive for this NASDAQ listed company’s direct response subsidiary. Responsible for marketing a wide array of consumer products and services, affinity programs and national club/membership programs through many of the nation’s largest credit card issuing clients. Directed and managed all merchandising and marketing operations and oversaw all graphic design and development, print production and promotion fulfillment. Major clients included: BP/Amoco, Chevron, Exxon/Mobil Shell, Texaco, American Express, Sears, Citibank, JC Penney, Diners/Carte Blanche, GECC, MBNA, Chase Manhattan, AT&T, TWA, Firestone. Full P&L responsibilities.

EDUCATION:

York College of the City University of New York- BS- Business Management

MILITARY SERVICE: US Army Reserves- Medical Records Specialist- 320th General Hospital-

77th ARCOMM - Honorably Discharged

PROFESSIONAL

AFFILIATIONS: American Marketing Assoc (AMA) Direct Marketing Assoc. (DMA)

Sales & Marketing Executives Int’l Direct Marketing Club of NY (DMCNY)

Financial Institution Marketing Assoc. Promotional Marketing Assoc. of America

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