Steph Clayton
Cell: 214-***-**** c ac0yxe@r.postjobfree.com 7280 W. Mercer Way Seattle, Wa. 98040 Professional Experience
Marketing Manager, Therapy Coffee and Tea
September 2015-March 2016, Austin Tx
● Launched a new marketing strategy through Facebook, Twitter, and Instagram
● Increased Instagram followers by 18% during tenure
● Increased Facebook ‘Likes’ to page by 12% during tenure
● Help design marketing materials and create new drink promotions
● Acquired new leads for event services
Community Manager, Main Street Hub
March 2014-July 2015, Austin, Tx
● Targeted more than 300 potential customers through unsolicited tweets with a 29.7% response rate
● Increased Yelp review reply rate from 8% in Q2 to 17.58% in Q3
● Created, on average, more than 230 pieces of content weekly to engage existing and potential customers on Facebook and Twitter
● Organized collaboration sessions to develop new tactics and strategies to increase engagement across all social media platforms
● Developed and implemented a new system for peer review recognition and held surveys to monitor success
Fulfillment Specialist, Noonday Collection
October 2013-February 2014, Austin, Tx
● Processed sales orders in an accurate and timely manner
● Resolved any order or inventory discrepancies quickly
● Managed inventory and performed quality control checks for any defects in products Account Manager, Full Circle International Inc.
June 2012-May 2013, Atlanta, Ga
● Managed accounts for 16 retail locations (Sam's, Best Buy & Costco) for DirecTV's direct sales division
● Part of a team that expanded DirecTV into seven new locations in the Atlanta market
● Increased DirecTV's monthly sales acquisitions within Costco retail locations by an average of 50%
● Communicated product specials and negotiated best price with potential customers
● Trained new associates on products and retail accounts Studio Manager & Photographer, Olan Mills Portrait Studio August 2010-May 2012, Gainesville, Ga
● Led a three-person team of photographers and sales associates
● Oversaw an acquisition sales team that increased point-of-purchase sales leading to higher weekly client sittings
● Increased overall product sales from the previous year of $45k to $52k
● Maintained a weekly increase in client sittings of 20% over the previous year
● Photographed clients, presented photo products and negotiated prices with clients Social Media Coordinator & Marketing Assistant, Adventures in Missions (AIM) October 2008-August 2010, Gainesville, Ga
● Launched a social media presence by creating Facebook and Twitter accounts, which resulted in higher web traffic conversions and interest in missions programs
● Reported and analyzed web analytics with HootSuite analytics
● Managed and collected marketing content from 1,000+ blogs written by current participants in various countries
● Traveled internationally as a social media correspondent, updating and generating social media coverage on various social issues (e.g., poverty, AIDS, disaster relief, etc.)
● Wrote and edited copy, and assisted with the layout for print, web, and email marketing
● Researched viability for new programs and mission trips through exit surveys and face-to-face interviews
● Negotiated with existing non-profit organizations, churches, and individuals to collaborate resources and gain future partners and investors
Education
● University of Texas, Bachelor of Science, Advertising; McCombs Business School Certificate, 2007
National Honor Society member, by invitation only
Dean’s List, Cum Laude; 2005, 2004
Technical Proficiencies
Social:
● Facebook, Twitter, Yelp, Google+, TripAdvisor, LinkedIn, Instagram, Vine, HootSuite, Pinterest, Foursquare, Yelp, YouTube, Wordpress, Tumblr, & Drupal Professional:
● IOS and Windows operating systems, Microsoft Office, Salesforce, Adobe Photoshop, Illustrator,
& Lightroom
**References available upon request