SK ALTAF AHAMED

Z-*/***/E, Dr. A.K.Road, P.O. Badartala, P.S Nadial, Kolkata – 700044

: 089********; : ac0yhi@r.postjobfree.com, ac0yhi@r.postjobfree.com; DOB: 28th September 1984

MARKET ANALYSIS AND RESEARCH PROFESSIONAL

Highly competent and dynamic professional with over 7 years of experience in conducting, analyzing and interpreting customer, competitor and market intelligence across the marketing spectrum on customer segmentations and product categories; Lastly spearheaded as a Research Executive with Nielsen India Pvt Ltd.

Experience encompassing quantitative research, establishing & managing clients, data analysis, QC - Scrutiny & proof-reading and project planning, executions, coordination & follow-ups.

Expertise in Market Research and Analysis, Database Management, E-Marketing, business development strategies & maintaining client relationship.

Adept in conducting analysis to assess prevalent market environment, identifying business risks & implementing effective mechanisms to mitigate the same, keeping abreast with the market trends & achieving market share metrics.

Possess keen business acumen in analyzing & understanding business requirements, customer-value maximization and developing new business processes & revenue streams.

Core Competencies

Marketing Research Market Strategy Report Management Market Analysis Data Analysis Client Relationship

PROFESSIONAL EXPERIENCE

NIELSEN INDIA PVT LTD October 2013 – Present

Research Executive (Global Ops – RMS)

Client Management:

Work with "Region Leaders" and "Clients" to chalk out best solutions for business issues

Monitor market movements of Clients’ brands vis-à-vis competition and hence give timely inputs

Analyze shares, distribution, sales trends, stock levels, etc of client’s brands vis-à-vis competition across population strata, distribution channels and geographies.

Revenue Management:

Managing end to end revenue / new business development

People Management:

Mentoring a team to drive a common objective of growing client's business

Research Associate (ITC Foods Division – RMS CS)

Generated error free reports and worked on ad-hoc requirements as per client’s requirement.

Consulted with global office for releasing database for every month and if any changes required to be done quickly. Worked on in-depth analysis including assortment analysis, distribution analysis, competitor’s analysis, price analysis, promotion analysis, new product launch analysis and flavour analysis to its success.

Coordinated with research agency for circulation of research stimuli (Product Samples and Concept cards), field work set up, location, date and time of field work, executive & team and also coordinating with product analyzing team to get certification of non-allergens of product.

Analyzed research data through advance excel tool, released result ppt with preference driver & scores to respective brand teams

Handled Territory mapping and market segmentation to identify new customer group to market various product and increase market share.

Organized and conducted promotional campaigns for generation of business by enhancing brand visibility.

Performed data analysis of researches, interpreting and preparing presentation of the respective studies. Arranging home visits and consumer labs for different categories and products, providing stimuli and research brief, observation of labs and releasing findings of labs to particular category or brand team.

Tracked monthly & quarterly market share data viz. Measurement Services data (RMS), Retail Audit data. Circulating Measurement Services data viz Market Share Value, Market Share Volume, Distribution figures of FMCG category, on monthly basis to All Marketing Heads, Brand Managers, Branch Managers, RSMs, Sales heads

Prepared & Analyzed Research rate cards with research agencies.

Arranged webcast and live sessions of Webinars from different companies for brand teams.

Arranged meeting of agencies & brand teams on simulation of data and issues.

Worked on ad-hoc requirements. Prepared and analyzed top growing & less growing states and regions list for prompt action to maintain growth of the category.

Preparing Monthly Market Research spends plan and also preparing research spends plan for each category on monthly basis. Preparing & calculating estimate amount for the studies of all the categories.

Dealt with press, trade and customer enquiries.

SUXES INFOTECH

Market Analyst; September 2009 – September 2013

Held accountable for extracting company data from various resources. Involved in extensive research relating to fundamentals of client. Responsible for writing reports on the basis of research for the client

Studied & assessed the Market scenario of the entire spectrum & prepared & evaluated proposals pertaining to almost all facets of the industry, as per the management guidelines. Documented reports, keeping a track of market trends.

Conducted primary and secondary research on industry trends/ market scenario and report the same to senior management. Conducted a focus group discussion with the retailers/ customers as per client’s requirement.

ACHIEVEMENTS

Received “Simply Excellent” Gold award for exemplifying Nielsen’s core value “Useful” – Client Nestle

ACADEMIA

MBA in Marketing, 2009

Girne American University, Cyprus; 79%

B. Tech in Computer Science & Engineering, 2007

West Bengal University of Technology; 74.3%

Projects Undertaken

Strategies for DABUR

Reliance Fresh Promotion- Retail Instore

Technical Skills

Answer Desktop User and Builder, ReportPlus, PivotStream, MicroStrategy, MS Office, Internet Applications, Operating System, Application Software…

PERSONAL DETAILS

Father’s Name: Sk Jiad Ali.

Language Known: English, Hindi & Bengali.

Sex: Male.

Nationality: Indian.

Hobbies: Playing Cricket and Football, Listening Music.

DECLARATION

I hereby declare that the above-mentioned information is correct up to my knowledge and I bear the responsibility for the correctness of the above-mentioned particulars.

Place : Kolkata

Date : Sk Altaf Ahamed

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