AISHWARYA BALU

206-***-**** ac0y2u@r.postjobfree.com https://www.linkedin.com/in/aishwaryabalu

BI Reporting, Analytics and Operations I am good at getting things done. EDUCATION

M.S., Information Management Dec 2017 (expected)

W. P. Carey School of Business, Arizona State University 4.0 / 4.0 B.E. (Honors) Computer Science July 2012

BITS Pilani 9.96 / 10

Chancellor’s Bronze Medal – Rank 3 in the Class of 400 SKILLS

• Tableau, SQL, Power BI, Excel • Data Warehousing • SDLC, Agile project management PROFESSIONAL EXPERIENCE

Project Analyst at MAQ Software, Redmond, WA Mar 2016 – Present Marketing Analytics dashboard

• The team Demand Generation aggregates sales and revenue data for online store across several channels (SEM, SEO, Display Ads etc.) to create a dashboard for metrics such as revenue, clicks, conversion rate etc. The goal is to improve online revenue by targeted marketing efforts for specific regions and products.

• Develop a data integration layer for aggregating data from various affiliate networks. Analyze raw data and define business rules for mapping to staging tables. Perform data validation on cube vs production reports sliced by various dimensions and filters. Complexity multiplied due to partner contracts timeline, downstream systems dependencies and team coordination.

• Improved the dashboard by aligning Geography and Product categorization across other company verticals. Successfully completed data changes and results verified with errors below 5%. SharePoint site management

• One of MAQ’s biggest clients uses SharePoint extensively for internal documentation and site management.

• Led effort to bring the site’s Disaster Recovery environment to a healthy state. Coordinated with over 15 people to arrive consensus at scope of project, plan of action, risk mitigation and successfully executed project within timeline.

• Proposed accelerated plan for data migration of SharePoint site collections (data volume of 1,350 GB). Reduced timeframe from 1 year to 4 months resulting in increased productivity and cost savings.

• Developed and presented Power BI reports and dashboards to measure and analyze operational metrics.

• Customer confidence on MAQ Software significantly increased and extended contracts were signed up. Events & Information Portal

• Led efforts to build an event management SharePoint portal from scratch with critical user features.

• Partnered with business stakeholders and technical team in requirements gathering and defining user stories.

• Prioritize high level project feature milestones based on effort estimates and computing resources.

• Worked in Agile methodology with short 2-3 week sprints accommodating frequent requirement changes Sales Operations Specialist at Gulf Business Machines, Dubai, UAE Mar 2013 – Jan 2015

• Achieved 158% of 2014 sales target quota. Completed deals upwards of US $ 1.4 Million.

• Managed software license and subscription by interfacing with clients, cross functional teams and vendors.

• Analyzed past sales data and presented actionable insights to leadership team to accelerate profitable growth.

• Implemented solutions to streamline existing process and published process workflow documentation. Sales Operations Analyst at Sadaf Design and Artwork, Dubai, UAE Aug 2012 – Feb 2013

• Accomplished orders worth $20,400 constituting more than 15% of the company’s yearly revenue.

• Managed entire sales lifecycle; acted as liaison between clients and project team to address and resolve any issues. IT Intern at Det Norske Veritas, Dubai, UAE Feb 2012 – July 2012

• Developed (also re-engineered) software applications (in VBA and macros) to automate business operations.

• Revamped the DNV Middle East intranet website using Tridion (Web content management system)

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