Professional Summary

Skills

Work History

LEONARDO LOPEZ

*** ****** ******, ********, ** 92374 (H) 909-***-**** (C) 909-***-**** ac0y10@r.postjobfree.com Resourceful Marketing Professional with 24 years of experience developing and implementing marketing and advertising campaigns.

Ambitious and creative team builder who prepares marketing and advertising strategies, plans, and objectives. Energetic team player who supports sales staff by providing sales data, market trends, forecasts, account analyses, and new product information while relaying customer services requests. Strategic and efficient Marketing Manager with financial proficiencies and an ability to monitor budgets by comparing and analyzing actual results with plans and forecasts. Resourceful Marketing Leader that can successfully execute strategic marketing initiatives and effective brand management in both domestic and international markets.

Results-driven marketing manager with 12 years of progressive experience in new media. Resourceful Marketing Manager with more than 15 years of B2B marketing experience delivering profitable solutions to drive sales, attract and sustain customers, and build a reputable corporate brand. Experienced global business professional having traveled extensively, partnering with multiple international teams to influence strategies and drive marketing success.

International Marketing

Brand Management

Market Research and Analysis

Direct Response Marketing

E-Marketing

Consumer Loyalty

Product Development

Market Positioning

Brand Development

Public and Media Relations

Client Communication

Corporate Communications

Public and Media Relations

Field Sales Manager 10/2012 to Current

Forest Lawn – 1500 E San Antonio Dr., Long Beach, Ca 90807 Retained clients to build brand awareness and generate leads while managing internal and external marketing campaigns and programs.

Successfully project managed numerous multi-lingual direct and email campaigns simultaneously. Developed creative sales tools, including presentations, trend reports, kitted assets, and product data sheets. Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol.

Increased Cemetery Property and Funeral Services' sales and exposure by developing new packaging, collateral, and sales materials and optimizing target audience reach.

Increased Cemetery Property sales and exposure by developing new packaging, collateral, and sales materials and optimizing target audience reach.

Increased consumer leads by 322% in 2016 through development of targeted advertisements and dealer direct response program.

Collaborated with senior sales, engineering, and other business development executives to create best practices marketing initiatives and media positioning for vertical markets. Developed innovative and targeted collateral to support overall branding objectives. Education

Accomplishments

Marketing Director 03/2005 to 09/2012

Southern California Podiatry Group – Ontario, Ca

Retained clients to build brand awareness and generate leads while managing internal and external marketing campaigns and programs.

Developed backend-tracking URLs to measure campaign results and determine ROI. Successfully project managed numerous multi-lingual direct and email campaigns simultaneously. Developed creative sales tools, including presentations, trend reports, kitted assets, and product data sheets. Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol.

Increased consumer leads by 300% through development of targeted advertisements and dealer direct response program. Developed innovative and targeted collateral to support overall branding objectives. C.E.O. 01/1997 to 01/2005

International Food Company – San Fernando, Chile

Retained clients to build brand awareness and generate leads while managing internal and external marketing campaigns and programs.

Developed backend-tracking URLs to measure campaign results and determine ROI. Successfully project managed numerous multi-lingual direct and email campaigns simultaneously. Managed $800,000 marketing budget and associated market P&L to develop and execute marketing strategies, budgets, and sales plans for Food business segments.

Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol.

Developed creative sales tools, including presentations, trend reports, kitted assets, and product data sheets. Executed trade shows for client partnerships on time and within budget. Increased meat sales and exposure by developing new packaging, collateral, and sales materials and optimizing target audience reach.

Author 01/2010 to 01/2011

Book Author – Sel

Published author. Self improvement books and Marketing Manuals for specifics business. MBA: Business Administration 2005

Miami University - Miami

Received “Sales Manager of the year” for sales increase. Earned the “Super trip to Europe” for executing optimal performance. Supported The Pre-need Presentation that resulted in a 185% increase in customer engagement. Managed production of Diabetic Shoes from concept creation to launch.

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