SURINDER RAINA

****, ********** **** (SW)

Edmonton (AB) - T6W 1V9

Cell: 587-***-****

ac0xxh@r.postjobfree.com

Professional Objective: Management position in the hospitality / retail sector.

Influence * Leadership * Excellence

High energy leader with practical customer focused management and operational experience in the hospitality business. Formal training and specialization in Marketing,more than 11 years of business development, client management and a capacity builder able to recruit top talent and lead teams with hands on involvement to drive business growth and achieve operational excellence.

WORK EXPERIENCE

Assistant General Manager Sep.2012 – Till date

Walmart - Canada

Currently working with WalMart- Canada (Edmonton) responsible for a top line of 50 million Canadian dollars per annum. Managing a facility of approximate 100 thousand Sq. ft. with a head count of more than 135 associates.

Directly responsible for p&l of the SWAS entire General Merchandise side which contributes to 40 percent of top line. Establish clearly defined staff objectives and daily tasks, utilizing sales knowledge and key performance indicators drawn from shrink audits to maximize the team contribution towards increasing the efficiency and productivity.

Actively involved in resolving the problems/concerns/complaints and review the suggestions on a need basis and subsequently communicate on a regular basis with the staff and the customers / clients.

Develops and institutes a thorough facility safety program which includes the updating of safe job procedures and provision for a job hazard observation process.

Chief Operating Officer Jul. 2010 – Nov. 2011

SFC Group- U.A.E

SFC is one of the largest set-up’s in the hospitality sector in the U.A.E market.

Managed multi-regions Dubai, Abu Dhabi with a top line of 120 million dirham’s and headcount of 550 associates, constituting of a Hotel and the Restaurant division with multi-units/ locations.

Controlled the core aspects: profit and loss, business expansion which involved roll out of new units and setting up the entire back end processes and training procedures for all the verticals respectively with strong focus on customer satisfaction and loyalty.

Actively involved in budgeting, centralized purchasing, contract negotiations, recruiting/hiring, training /retention and process adherence in tandem with different departments.

Revamped management personnel to build a team capable of delivering sustained organic growth thus ensure the quality and service part with respect to the Product is being maintained as per the set standards at any given point of time.

Led and managed the operational and marketing initiatives that boosted annual revenue levels by 20% within the entire group.

Led comprehensive real estate strategy to change mix of channels, resulting in exiting loss making units/locations.

Country -Head Jan.2007–May2010

South Asian Hospitality Services Pvt. Ltd .Delhi, India

SAHS is the conglomerate of brands such as Subway, Moti Mahal, Nirulas and Rajdhani.

Controlled the Food and Beverage retail operations (pan India) with focus on bottom line growth and customer delight/satisfaction.

Implemented the business plan through rolling out standalone retail outlet’s company owned as well as the franchise format all across the country. Coordinated and controlled the smooth and effective operations during transition and rollout phases of the site.

Repositioned store portfolio to right-size and emphasized the growth of the highly profitable outlet to maximize earnings. Led comprehensive real estate strategy to change mix of channels, resulting in exiting loss making units/locations.

Proactive management of top talent, building development opportunities within their teams to allow the growth path for the exceptional performers and thus was able to maintain a succession planning model.

Regional Manager Jan.2003 – Jan 2007

Java Green Pvt. Ltd. Delhi, India

Gourmet coffee shop concept part of the Reliance Group, operating over200 store-in-store format café across 11 cities in India as a neighborhood quick service food concept.

Directed and set-up the operation of the units in various cities identified by the company.

Established efficient operation procedures that comply with company policies, local health and labor codes by training the managers and franchisees.

Drove operational excellence by establish inventory levels, developing quality vendors, monitor sales, P&L and plan promotions to ensure stores meet budget projections.

Identified and recruited top talent, thus build result oriented and award winning teams.

Operation Manager Dec.1997 – Dec.2002

Ansalclub hotel’s Pvt. Ltd. Delhi, India

Developed public relations to enhance productivity and sales by maintaining high level of customer interaction.

Increased customer base (Membership) considerably through promotions, events and advertising initiatives and monitored the result matrix and adjusted operational activities to achieve desired outcomes.

Proactive management of top talent, building development opportunities within their teams to allow the growth path for the exceptional performers and thus was able to maintain a succession planning model.

Sr. Supervisor (Front Office) May1990 – Dec. 1997

Sheraton Hotel & Towers. Delhi, India

The leading five-star property of the country, full service hotel and conference facility with over 500 rooms and multi-outlet food operations. The hotel has played host to many visiting heads of state/dignities and global business leaders for over 25 years.

Ensured smooth check in and check outs for groups, frequent international travelers and welcome club members. Prepared all necessary forecasts by working closely with reservations and sales to maximize occupancy and revenue.

Conducted daily rate audits to ensure reservation accuracy and assist in report preparation verifying monthly commissions, inventory and channel management, building and maintaining rate schedules and packages. Coordinated, addressed and resolved all customer service related issues in a positive and timely manner.

Supervised guided and trained Front Office Staff, maintained duty and time roster and ensure that all personnel are kept well informed of department objectives and policies. Frequently praised by senior management for superior leadership, coaching and team building skills.

EDUCATION AND TRAINING

Master of Business Administration Sikkim Manipal University, India (Specialization in Marketing) 2008

Diploma in Hotel Management Hyderabad, India 1994

Bachelor of Science Kashmir University, India 1987

CERTIFICATIONS

Business Communication Skills British Council Division, India 1998

Microsoft Certified Software Developer ( MCSD ) Microsoft India 1999

Food Handlers Certification Edmonton, Canada 2012

REFERENCES AVAILABLE UPON REQUEST

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