Social Media Manager

NIKOLAY N. SUSHKOV, MBA

*** ******** ***. **** * Tel. 971-***-****

Pacific Palisades, CA 90272 ac0xqg@r.postjobfree.com

OBJECTIVE

To continue leveraging my experience and skills of successfully managing marketing projects and campaigns to maximize profit by utilizing, analyzing and evaluating digital methodologies (paid, owned and earned). QUALIFICATIONS

WORK EXPERIENCE

• MARKETING MANAGER

September ’15 – March’17 NATUFIA Tallinn, Estonia

o Refined the integrated social media campaign plans including community growth; demand generation; lead generation; and con- versational engagement

o Planned and executed SEO, landing page copy, A/B testing, email, paid social, and display advertising campaigns o Maintained influencer lists of local and international green tech, eco lifestyle and information technology experts o Created and refined paid media campaigns across multiple platforms (Facebook, Twitter, Google’s DoubleClick Bid Manager, Amazon AAP, AOP)

o Handled end-to-end execution of demand generation campaigns utilizing various CMS applications o Produced high-quality reports utilizing analytics tools (Google Analytics/Sharablee/Coremetrics) o Wrote creative blog posts to drive brand messaging o Created project plans and worked with cross-functional teams to execute go to market projects

• DIGITAL MARKETING MANAGER

December ’14 – April ’15 COLLIER Troutdale, Oregon o Served as a program manager to ensure successful planning and execution of digital and social media campaigns o Recommended new social media strategies by monitoring tools, applications, channels, design and strategy o Provided business decision support by synthesizing results, feedback, and data to drive decision making o Designed, developed and executed an integrated marketing campaign involving complex business rules o Produced high-quality reports that showed progress toward program KPIs involving customer data focused on target audience o Leveraged A/B/MV testing to improve website usability, design and conversion o Built strong relationships with internal cross-functional partners as well as outside agencies

• ASSISTANT ACCOUNT EXECUTIVE

February ’13 – September’14 Edelman Portland, Oregon o Supported multimillion dollar campaigns and media relations for government, legal and technology practices o Co-managed multiple national accounts, specializing in media relations, influencer programs and digital content development o Drafted campaign blogs and social media content to accompany and amplify announcements o Monitored Google Analytics data and presented monthly progress reports with recommendations o Managed multiple social media channels (Twitter, Facebook, LinkedIn and Google+) on a daily basis ACCOUNT HIGHLIGHTS

DPR Construction

Increased Q2 (March 31-June 30, 2014) web traffic through social media channels by acquiring 2,924 followers a 12% growth

Maintained a list of B2B industry experts and upheld their position as experts over social media platforms

Collaborated on B2B marketing strategies including demand generation

Brainstormed and contributed creative ideas to B2B digital media campaigns GDF Suez

Identified threats and opportunities in user generated content surrounding the digital campaigns

Provided insights on how social media platforms can be best utilized for B2C and B2B Oregon Department of Transportation’s Bridge Program

Oversaw design and maintenance of digital media accounts and campaign website

Measured and evaluated the effectiveness of digital campaigns through quantitative and qualitative data, analyzed and provided recommendations for revising and improving campaigns both in real-time and for future initiative Adobe Marketing Cloud HTML Coding Content Management System Website Design Media Planning Strategic Problem Solving Google Analytics Paid Search Marketing Performance Analysis CRM Retargeting Data Collection/Analysis Facebook Ad Planning Kaiser Permanente

Performed strategic public relations and communications to support launch of the Kaiser Permanente Westside Hospital

Facilitated thought leadership programs; Latino community outreach, event sponsorship, and media relations

Resulting media coverage ranged from features and executive profiles in The Oregonian and Portland Business Journal to stakeholder interviews with KGW, KOIN, KATU and K103

Engaged local mommy bloggers in an exclusive pre-opening tour of the Kaiser Permanente Westside Medical Center Anker

Worked with technology experts/influencers to promote new product releases over their personal social media channels

Researched top influencers, competitors and earned media placement opportunities

Created timely and engaging content optimized for platform used and intended audience

Monitored social media sites for client customer service opportunities and initiated conversation on behalf of clients The Electric Generation

Worked with EV experts to promote their voice and the campaign over social media and editorials

Prepared content for website and uploaded content into the final publication

Managed email marketing campaigns, which included content creation and tasks relating to list building, list management and email analytics reporting

WORK EXPERIENCE CONT.

• MANAGER TRAINEE

November ’12 –February ’13 Enterprise Rent-A-Car Clackamas, Oregon o Managed multiple social media channels (Twitter, Facebook, LinkedIn and Google+) on a daily basis o Leveraged organizational skills to manage rental reservations

• MARKETING ADMINISTRATOR

December ’11 – November’12 VIA Portland, Oregon

o Collaborated closely with web developers utilizing SharePoint to create a commercial website redesign o Utilized Adobe Suite to create print and digital marketing materials for products and brands

• MARKETING RESEARCH CONSULTANT

August ‘11 – December ’11 Capital Lumber Woodburn, Oregon o Analyzed market data and determined company’s fit in the adjacent agricultural market o Tracked and reported on campaign performance using MS Office EDUCATION

Master of Business Administration - Graduating class of 2011 Oregon State University, Corvallis, Oregon

Bachelor of Science in International Business with an emphasis in Marketing, - Graduating class of 2010 Oregon State University, Corvallis, Oregon

PROFESSIONAL EXPERIENCE

• PERFORMANCE CONSULTANT

September ‘10 – July ‘11 Providence Health & Services Portland, Oregon o Analyzed market data and determined company’s fit in the adjacent agricultural market o Tailored recommendation strategy to fit with Providence’s culture and mission o Presented the recommended strategy to mitigate risks at the Technology Transfer Office

• MARKETING AND BUSINESS DEVELOPMENT MANAGER

October ‘08 – May ‘10 Oregon State Daily Barometer Newspaper Corvallis, Oregon o Hired and trained Barometer advertising representatives o Prepared monthly payroll and estimates of account balances and reserves o Worked closely with editors in producing a daily newspaper o Developed, managed and implemented advertising campaigns Language ability in: ENGLISH, RUSSIAN, ESTONIAN and GERMAN with ability to translate

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