Digital Marketing, google tag manager, google analytics, looker studio

Erin Free 919-***-****

*********@*****.***

linkedin.com/in/erinefree

SUMMARY

Marketing Analyst with deep expertise in Google Analytics (GA4), Google Tag Manager (GTM), and Looker Studio, known for transforming complex data into actionable insights. Delivered 50+ custom reports in one quarter, aiding product marketing, customer engagement, and demand generation strategies. Trusted as a go-to analytics expert, streamlining tracking infrastructure, guiding developer implementation, and partnering cross-functionally to drive measurable marketing impact and optimize performance at scale. PROFESSIONAL EXPERIENCE

Marketing Analyst O’Reilly Media Remote SaaS e-Learning April 2022 – Oct 2024

• Led seamless migration from Universal Analytics (UA) to Google Analytics 4 (GA4) ahead of UA depreciation, aligning accurate data collection for product and marketing team goals.

• Managed and enhanced Google Tag Manager (GTM) across the SaaS platform and marketing websites, helping standardize tagging efforts and unify KPI definitions across teams.

• Led QA of GTM implementations for high-impact campaigns, product launches, and A/B tests in collaboration with engineering teams, empowering stakeholders to make timely, evidence-based decisions.

• Developed 15+ KPI reports and numerous ad hoc reports for marketing and product teams, enabling deeper insights into user behavior while helping guide strategic decisions to achieve business goals. Marketing Engineer Driven Data (now Polly) Remote Auto SaaS & Advertising Agency Feb 2021 - Feb 2022

• Managed website tracking for 50+ automotive clients, serving as the primary point of contact for: troubleshooting tagging, automation software issues, and assisting in launching new offers.

• Resolved catalog and feed issues across Meta and Google Shopping, keeping time-sensitive advertising running smoothly. Improved the catalog match rate by 2.5%, enhancing inventory accuracy across dealerships.

• Created custom conversions, monitored campaign KPIs, and optimized digital strategies based on performance insights, resulting in more successful ROI across digital advertising efforts. Occupancy Digital Marketing Manager Corvias Remote Military Property Management Nov 2017 – July 2020

• Led digital marketing efforts for 15 Military housing locations in collaboration with local leadership, increasing occupancy rates to over 95% across the portfolio. Presented monthly KPI reporting to local Operations Directors and quarterly reporting to company leadership.

Digital Marketing Manager Brasco Raleigh, NC Digital Marketing Agency Oct 2016 - Nov 2017

• Led multi-channel digital marketing strategy for all agency clients across Google Ads, Meta Ads, and SEO, aligning campaign execution with client business objectives, directly contributing to a 225% revenue increase for a key client within 9 months by optimizing spend across channels and refining audience targeting.

• Managed the agency's digital marketing efforts, increasing leads by 150% in 9 months. Digital Marketing Assistant Sprout Media Lab Raleigh, NC Digital Marketing Agency Sept 2015 – Oct 2016

• Using SEO tactics, helped over 50 clients reclaim their online local marketing presence, aiding in digital marketing strategy effectiveness.

Digital Coordinator Webstreak (now Sokal) Cary, NC Automotive Advertising Agency Aug 2014 – June 2015

• Managed Google Ads campaigns, including developing and training on QA processes for the agency, resulting in using marketing dollars in the most effective way for the client. TECHNICAL SKILLS

Google Analytics Google Tag Manager Looker Studio Digital Marketing Quality Assurance Campaign and Software Tracking Google Search Console LinkedIn Ads Google Ads Meta Ads Search Engine Optimization EDUCATION & CERTIFICATIONS

B.S. in Digital Communications at Lebanon Valley College - 2014 Google Tag Manager Masterclass from Analytics Mania - 2023 Amplitude Foundations from Amplitude - 2024 Google Tag Manager Fundamentals from Google - 2022 Google Ads Video & Search from Google - 2021

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