Direct Marketing

Michael Rego

*** ********* **** *******, ** ***10 914-***-**** ac0tfv@r.postjobfree.com

SENIOR PRINT PRODUCTION, MARKETING & MANAGEMENT PROFESSIONAL

SUMMARY OF QUALIFICATIONS ( 15 years + )

• Senior Print Production, Direct Mail Production, Operations, Procurement and BPO.

• Senior Marketing, Campaign & Project Mgt., Creative Agency Mgt., Leadership and Strategy.

• Sr. Expert: Print - Web, Sheet-fed, Digital & Variable; Sr. Expert: USPS: Postal & Postage, BCC

• Variable Data Expert, Database Admin., Digital, List Mgt., Analytics, Segmentation & Acquisitions.

• Lean Six Sigma Master Black Belt Certification; Process Management, Process Improvement.

• Senior Financial Planning, Forecast, Review & Reporting, Cost Analysis & Administration.

• Senior DM Acquisition, Brand, CRM, Loyalty: Inception, Testing, Rollouts & Strategic Analysis.

• Senior Sales & Client Development, Retention, Loyalty / Rewards, Customer Experience.

• Segment Marketing ( Direct & Digital ): Direct Mail, Email, Mobile, Social Media.

• Fast Paced Concept Absorption, Self-Driven, Desire to Learn & Grow Professionally.

ACHIEVEMENTS

• December 2016 - Lean Six Sigma Master Black Belt Certification.

• 2015 Acquisitions Postage Analysis and Process Improvement saving $2.5MM+ for Citi.

• 2015 Printing Process Change Mgt., Implemented Print Production cost saves over $700,000 at Citi.

• 2014/15 Citi Credit Cards Marketing Analysis, Campaigns Projects & Prioritization, Optimization.

• 2014 Consolidated CLI Monthly & Weekly Programs, Converted to All Digital Production.

• 2012 Implemented Loyalty Rewards program for major retailer – Direct Mail Channel.

• 2010 Slashed postage for Key Clients by 40% with full package reviews & recommendations.

• 2009 Recaptured & Revitalized Database Services Revenue Stream & Mailing at Integrity.

• Top Grossing Revenue for New Sales Accounts 2001, 2004, 2005, 2006.

• 2003 Financial Review & Planning - Implemented Successful King Organizational Turnaround.

• Successful Marketing of Business Model to add Internet Print/Mail Sales, Clients and Prospecting.

• 1991 Founded New Revenue Streams at King Mail via Database Services Solutions.

• Reduced King Mail staff 40%, cut fixed overhead and labor, while increasing output 300%.

PROFESSIONAL EXPERIENCE

12/2015 – Present DMM Print Solutions, Yonkers NY

Principal / Lean Six Sigma Master Black Belt

• Direct Mail, Print & Digital Marketing Production Campaign Mgt, Creative Agency Mgt.

• Direct Marketing Strategy Traditional & Digital assessment, recommendations, management.

• Variable Data Expert, Database Admin., Digital, List Mgt., Analytics, Segmentation & Acquisitions.

• Develop and manage marketing program / campaign requirements & procure services, analysis.

6/2014 – 12/2015 Citigroup, Long Island City, NY

Senior Marketing ( DM Print Production ) Delivery Consultant - Credit Cards / ECM

• Identify opportunities for project / campaign production efficiencies, production consolidation and standardization by leading Demand Management initiatives across the Consumer Businesses.

• Develop marketing print & lettershop specifications, manage on site outsource vendor Williams Lea, outsource & procure print and lettershop services.

• Partner with Business Marketing, CRM, Risk, Decision Mgt, Database Marketing, CMO, Strategic Marketing / Communications and CFO teams to analyze, execute and report the production of Credit Card Direct Mail, Email & Mobile programs, Process Improvement and Change Management.

• Citi Programs Managed: BalCon SPL, CLI, Citi Price Rewind DM, ATP/ICP DM, JD Power DP Catalogs, APR Re-Balancing Test campaign mgt.

• Partner across the Direct Mail & Email Production Channels to drive cross group savings.

• Review postage expenditures & operations, identify opportunities for postage savings.

• Utilize project & data mgt. expertise, lead marketing to creating customer centric communications.

• Manage Projects and report all Program Financials to supported businesses and CFO.

• Manage & ensure adherence to all Citi Quality Standards, Compliance & Regulatory Standards.

2009 – 5/2014 Integrity Graphics, Windsor, CT

Director of Mail Operations, Marketing Manager, Senior Sales Manager

• Director - Formed New Direct Mail / Lettershop Division: Policies, Procedures & Price Structure. Revenue Forecasts, Financial Review, Planning & Analysis, Operational Estimating, Production, Postage, Cost, Inventory & Fulfillment, Transition Team Lead for New Enterprise Software.

• Marketing Manager - Client Marketing Strategy, Prospecting, Review, Forecast & Report.

• Client Marketing Plan Review: Target, Research, Assets, Collateral, Design & Copy Recommendations,

Review all Direct Mail, Web, Email, & Digital Variable Marketing projects.

• Sales Team Manager - Client Development New & Senior Accounts, Retention, Customer Experience.

• BPO / MBO Executive Consultant: Clients, Sales & Production.

• Established & Manage Database Services Department, eliminating all outsourcing and creating a new revenue stream. Provide Optimal Postage Management & Reductions for Clients.

• Training & Education of USPS Regulations to Sales, CSR, Production Team and Management.

1999 – 2009 King Mail Corp, Mount Vernon, NY

President - King Mail Corp, Vice President - King Lithographers

• Revenue Forecasts, Financial Review, Planning & Analysis, Operations Budget, P & L, Procurement, Outsourcing, Logistics, Client Sales, Managed All Daily Production & Scheduling, Quality Control, Inventory Management, Marketing Database Management, Segmentations, Hiring and Training of all Supervisors and Employees, Job Quotations, Billing, A/R, A/P, All other required office management.

• Targeted Selection of New Client Development Acquired and Managed high volume accounts cross selling complete line of services, Senior Client Retention.

• Client Marketing Strategy assessment and recommendations through close communications with client management. Introduction of Channel Marketing: Web, Email, Social Media to Direct Mail Clients.

• Direct Reports 57: Directed 7 departmental managers and staff of over 50 plus temps on a daily basis to meet production and client requirements.

• Swift resolution of conflicts, ability to quickly define & take action to resolve the issue at hand.

EDUCATION Bachelor of Science – Iona College, New Rochelle, NY

Marketing, Finance & Business Administration

PROFESSIONAL AFFILIATIONS

Industry Co-Chairman - USPS Greater Westchester & Mid-Hudson Postal Customer Council,

Executive Board - Greater Westchester & Mid-Hudson Postal Council, DMA, NAPL, PIA, AMSP, EPICOMM

Council for Six Sigma Certifications

LINKED-IN: www.linkedin.com/in/michael-rego-553777b

CITI SKILLS

Citigroup Cards NA Software: MRM, Sharepoint, PMIL

Citi Projects / Programs Managed: CLI, BalCon / SPL, CPR, APR-ReBalancing, ATP/ICT, Welcome, Hilton.

SKILLS

Print Expert: Prepress, Layout, Color Mgt, Paper & Press Checks. Postal Expert: USPS/DMM Regulations, Automation, Mail Design, Postage Optimization. Software: PC and Mac Operating Systems, BCC Mail Manager 2010, Quark, Adobe CS, Photoshop, Salesforce, PSI, Microsoft Word, Excel, Access, Powerpoint, Outlook, MS Office. Direct Mail Marketing, Acquisition Marketing, Project, Campaign & Production Solutions and Management, Business Admin, Finance, Lean Six Sigma Master Black Belt, Operations/ Production Planning & Analysis. Senior Leadership, Database Administration, Variable Digital Data Expert, Risk, Financial Review, Operations & Production Planning.

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