Sales Marketing
Resume:
Richard M. Dickinson
Burlington, Massachusetts 01803
richard@ rmdickinson.com
Objective
An executive sales management position in an entrepreneurial company seeking new growth and increased market share in a highly competitive environment.
Qualifications Summary
Nineteen years experience in executive positions with existing companies and as owner and president of start-up companies.
Demonstrated results-producing management skills, with an outstanding record of success in diverse businesses such as financial services, manufacturing, retail, wholesale, consumer and B to B direct sales, marketing, and management consulting.
A creative out-of-the-box thinker with the ability to develop and implement unique, tailored business strategies that have consistently beat the competition.
Experience
Management Consulting, Burlington, MA (1995-present)
Provide retainer-based and direct hire consulting services to both established and start up businesses including manufacturers, service companies, retailers, technology firms, including energy, solar and others. Achievements in business process re-engineering, financial analysis, new business development, strategic marketing, sales force development, e-business /e-commerce, customer relationship
management and operational efficiencies/change management utilizing six sigma principles.
Four Seasons Sunrooms, Sunspaces Inc., Peabody,MA (2005-2008)
Direct hire interim ceo management position. Implemented new branding utilizing various media including radio,print,direct mail,internet seo, and revised lead generation systems .Hired, trained and mentored new sales force, expanded existing product line
and implemented new home improvement products and services. Managed and improved all operations, quadrupled sales volume and increased profit margins by 34%,while leading by example with personal sales in excess of 3.8 million dollars.
Statewide Energy Systems, Inc., Beverly, MA (2003-05)
Hired for east coast expansion. Reviewed business strategy, revised existing sales presentation,
implemented new lead generation programs, managed daily operations, hired,trained,motivated
and mentored management and sales force. Obtained #1 rank with record breaking first month
sales and held #1 position for eight consecutive months. Ranked #7 North America for 2003
with only seven months in field. Personal sales in excess of 1.2 million, while simultaneously
exceeding corporate goals, significantly increasing profit margins and gaining substantial market
share, eclipsing established competition.
DTS Mortgage Partners, Inc., Boston, MA (1991-03)
Initially founded this company to purchase and repackage mortgages from Resolution Trust Corporation. Marketed the mortgages(both residential and commercial ) primarily to individual investors who had been solicited through an ambitious marketing effort .Subsequently continued
to purchase Federal Deposit Insurance Corporation and others' mortgages, marketing to a large database of investors.
Richard M. Dickinson Page 2
Montneel Designs, Inc., Scranton, PA (1994-96)
Vice President
Hired by the founder of the company who had a product but was not profitable .Addressed both
product design and marketing . In the former, redesigned the product for reduced cost to manufacture (30% reduction) and for improved performance and marketability . In the later,
set up overseas distributors, revised the entire advertising program, and spearheaded other marketing efforts. Successfully increased sales from 200/month to over 1200/month at substantial profits.
Modem Lease, Inc., Burlington, MA (1993-94)
Organized this business to lease high-speed modems to businesses and individuals. Negotiated
a manufacturing contract with Rockwell International Corp. Marketed via a Modem Lease
e-commerce website. Succeeded in gaining highly ranked listings on the major search engines.
Modems were drop-shipped directly from Rockwell to customers.
Auto Stop, Inc., Pelham, NH (1990-93)
Developed a former used car business into one of the largest volume pre-owned and wholesale dealers in New England, averaging 80 units per month retail and nearly 300 per month wholesale to other dealers .Emphasized outstanding customer service, selling only fully warranted vehicles. Shopped extensively for quality automobiles,gaining competitive advantage through" buy all" contracts with new car dealer franchises.
Massachusetts Savings, Inc., Walpole, MA (1990-92)
Created this marketing company to promote low interest rate credit cards to good credit consumers. Developed a unique direct mail marketing strategy that was immediately successful
in generating a substantial revenue stream. Requested by First Consumers National Bank to
establish a new telemarketing center for marketing their credit card. Set up business plan, hired staff, wrote scripts,and managed.
College Financial Services, Inc., Burlington, MA (1990-92)
Marketed financial aid information packages to college applicants utilizing a self-developed direct mail /telemarketing system. Generating an industry record-breaking 80% response rate that overwhelmed the call center capacity.
CSI Credit Services, Inc., Walpole, MA (1990-91)
Founded this business and established a totally new direct mail marketing strategy that was quickly copied throughout the industry. This marketing strategy resulted in an unheard of 90%
closing rate, more than double the industry average. One of the first in the country to use telephone service as payment.
Comfutrad, Inc., Cromwell, CT (1990-91)
Developed a new satellite real-time automated commodities trading system based on the 5/24
moving averages . One of the first in the industry to use this type of system.
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Consumer Credit Financial Services, Inc., E. Providence, RI (1989-90)
Vice President
Marketed franchise rights in cities throughout New England, successfully selling the maximum allowed franchises. Revised the product and the strategy for marketing, which was a key to
the company's success.
Phototron Express, Inc., E. Providence, RI (1988-89)
Self employed in this business which was based on a new marketing concept to the photo finishing industry. The business grew rapidly due to its wide consumer acceptance. Competition quickly copied the strategy.
Audio Research, Inc., Billerica, MA (1986-88)
Vice President
Starting as salesperson, was promoted to sales manager and then to Vice President in 1987.
Reporting to the owner, assumed responsibility for most facets of the business.
Selected sites opened new stores and distribution centers. Created a highly motivated sales staff
with a commission plan based on profits. Successfully developed sales team leaders who subsequently were promoted to store managers. Increased unit sales by 200-300%. Continuously
increased market share against competition, achieving 30% greater equivalent store sales.
Education
Wentworth Institute of Technology, Boston, MA
Bachelor's Program in Mechanical Power Engineering, 1982-1986
Harvard Business School Executive Education/Enterprise Solutions
American Management Association, Executive Member
Board of Directors Netwire Group (chairman)
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