Katheryn Valdez

*** **** ***

Warwick, RI *****

787-***-****

ac0rw6@r.postjobfree.com

Katheryn Valdez w as born in NewYork and after seven years her parents moved to Puerto Rico. She began studying marketing at the young age of 14 thanks to the DECA program which prepares emerging leaders and entrepreneurs for careers in marketing. In her Senior year of high school she produced her first TV commercial for her last marketing project. It was a hit! Her passion led her to pursue a career in Advertising at the University of Puerto Rico and she was very lucky to find the bachelor’s would also award her a second major in Public Relations. Katheryn is a happy-go-lucky gal who loves anthropology, 70’s music, loses track of time when cooking, and analyzes every advertisement she stumbles upon.

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Skills

Fluent in Spanish and English, both written and spoken Experienced in Project Management using the Agile method and SCRUM Skilled in Digital Marketing Acquisition Campaigns and Content Marketing Proficient in Windows OS and Mac OSX: Word, Excel and PowerPoint Exceptional analytical, interpersonal and problem solving skills Multitasking and team leading/working abilities

Skilled in customer service, selling and persuasion

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Experience

School of Law X Golf Tournament/ Public Relations Research Coordinator AUGUST - DECEMBER 2016, PUERTO RICO

Coordinate, with all the members of the firm, the development of investigative techniques necessary for the phase of Informal and Formal research. Evaluate surveys, in-depth interviews, as well as focus groups. Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand. Gather data on competitors and analyze their prices, sales, and method of marketing and distribution. Prepare reports of findings, illustrating data graphically and translating complex findings into written text. Supervise every stage of the campaign to ensure the efforts are on strategy.

LoveShare App/ Advertising Media Coordinator

JANUARY - JUNE 2016, PUERTO RICO

Assist in research for the development of the media plan. Meticulously analyze the research to strategically devise the media outreach. Develop a list of potential media representatives within the provided budget. Draft and edit print, radio and TV advertisement, as well as promotion, in accordance with the research findings. Ensure the message is consistent throughout the various advertisements. Follow up to ensure that ad placement and billing proceed smoothly.

The Naked Green / Marketing Intern

JANUARY - JULY 2015, PUERTO RICO

Successfully develop the startup of an environmental app in collaboration with the programming team for a company based in Silicon Valley, San Francisco, CA. Employ the SCRUM method to expedite project success. Conduct user-input sessions with paper prototypes to define app features. Design app visuals carefully to guarantee positive user experience. Choose app colors meticulously regarding color psychology in content marketing. Develop a reward system within the app to guarantee brand loyalty. Build the creative strategy paying careful attention to viral marketing tactics.

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Education

University of Puerto Rico / Advertising Bachelor’s Degree AUGUST 2011 - DECEMBER 2016, PUERTO RICO

University of Puerto Rico / Public Relations Bachelor’s Degree AUGUST 2011 - DECEMBER 2016, PUERTO RICO

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Awards

Recognition for being part of the DECA Inc. program in high school for 3 consecutive years.

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