Alan G. Houston

***-** ******* ******* ****, Aurora, ON. L4G 3K9

647-***-****

ac0q8p@r.postjobfree.com

linkedin.com/in/alanghouston

KEY EXPERIENCE: EDUCATION & TRAINING

Present

****-****

2012 -

2014

2010 - 2011

Digital Marketing Specialist

Mass Mobile Apps

Maple, ON.

Marketing & Business Development consultant for start-up mobile app developer

Beta testing customized retail mobile app in targeted verticals

Developing inbound funnel utilizing integrated platforms - Social, Web, Mobile

Independent Marketing & Travel Consultant

NARAT Tours.

North York, ON.

TICO certified Marketing Consultant for travel wholesaler.

Utilized decade’s international experience in the wine arena to develop new and unique wine tours to iconic wine regions.

Developed exciting wine & culinary tours to Australia and Italy in conjunction with my operator partners in said locations.

Established collaboration with sommeliers, chefs, wine writers and wine clubs in Canada and the US.

Developed integrated inbound marketing platforms (Web, Social)

VP Marketing, EXCALIBUR VODKA

Richmond Hill, Canada

Contracted by a group of investors from Canada and Moldova to bring an idea of creating a high-end vodka brand from concept to reality within the 3 year contract term.

Designed name, branding, labeling, market positioning, pricing, & all promotional materials based on market research & consumer testing.

Sourced production & distribution from Moldova at competitive pricing.

Established US distribution in 10 states & booked orders for 10,000 cases in year 1 of business plan.

Won Silver Medal in the Chicago Testing Institute’s annual awards

– November 2013.

Marketing Director, Rodrigues Winery

St. John’s, Canada

Expanded export markets internationally achieving distribution & sales in North America, Europe, & Asia.

Increased sales in key domestic markets of Ontario & Alberta by 250% through restructuring sales team.

Compiled a Quality Systems Manual enabling crucial ISO registration.

Achieved other key certifications including Kosher / Parev certification with Kashruth Council of Canada, expanding local and US market penetration.

UNIVERSITY OF CALCUTTA (India)

Bachelor of Commerce

eMarketing Assoc. (Charlestown, RI)

Certified Social Marketing Associate

(CSMA).

L.I.M.R.A. (Hartford, CT)

Marketing Diploma - Management

SKILLS

People Orientation

Self motivation/Drive

Negotiation/Influence

Oral presentation

Report writing

Critical thinking

Analytical

Creative

Organization

Teamwork

Social Media

Mobile/Internet

Product placement

Direct mail/signage

Print/TV/Radio

POS collateral

TEST SCORES

IQ SCORE 148

2009 - 2010

2007- 2009

2005 - 2007

Marketing Consultant, Amber Distilleries

Mumbai, India

Launched previously unknown spirits in North America, including achieving listings with the LCBO where two SKUs are still on the shelves

Marketing Consultant Asia & Australia, Cockspur Rum Bridgetown Barbados

Surpassed client expectations by launching Cockspur Rum in Australia & New Zealand, achieving solid sales in over 800 retail outlets including Coles Liquor Group (Australia’s largest liquor distributer) within the allocated $100k advertising & promotion budget.

Marketing Consultant North America, Association of Australian Boutique Winemakers

Sydney, Australia

Developed export markets for wineries in Asia, EU & North America, increasing export sales by 375%.

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