Bob Sloan creative direction and graphic design

**** ******* ****** ********, ** 43231 614-***-**** ac0ph1@r.postjobfree.com Career and Management Summary

• Multi-talented designer with exceptional management, writing, communication, visual and training skills

• Skilled problem solver who can dissect complicated problems to develop viable solutions

• Increased current sales revenue by over 20 percent through CRM and prospect marketing

• 30 years experience as a graphic designer and marketing specialist with strong conceptual skills

• Created and led a design department which added over $1.5 million/year to overall training revenue by providing value-added services such as branding and marketing for our clients

• Slashed printing costs by 75 percent by negotiating pricing and in-house printing, while improving services

• Built high-trust client relationships throughout the course of each project

• Extensive experience in print, packaging, display, PowerPoint and web design

• Formed and managed a graphic design department and trained designers

• Curriculum development and face-to-face training

• Designed training curriculum and personally trained 150 Vineyard Columbus employees on customer service in 2017 Design Proficiency

• Creative direction for marketing, merchandising, sales campaigns and trade shows

• Results-producing e-commerce and e-marketing, website design, package design and direct mail

• Branding and brand management

• Copy-writing and editing

• Curriculum design and training

• Adobe Photoshop, Illustrator and InDesign CS6; QuarkXpress; Microsoft Word, Excel, and PowerPoint; WIX and Prezi Experience

2013 - Present, Creative Director, Ellifritz & Associates – Columbus, OH Ellifritz & Associates is a training and marketing company that provides customer service and sales training to the heavy-duty equipment and trucking industry.

• Created and led a design department which added over $1.5 million/year to training revenue by providing value-added services such as branding, marketing solutions and graphic design

• Overhauled our own marketing and training materials, website, trade show displays, direct mail and electronic marketing 2001- 2013 Creative Director, Signature Worldwide – Dublin, OH Signature Worldwide is a customer service training company to the hotel / hospitality industry with licensees worldwide.

• Transformed outdated brand, including new website and all training and marketing collateral

• Graphic design, instructional design and branding for our own company as well as created advertising/marketing materials for our various clients

• Headed a department which increased tourism to Costa Rica by over 20 percent in year-one by implementing a marketing and training campaign to travel agents

1998-2001: Art Director, Riegner & Associates – Southfield, MI Riegner & Associates is an advertising agency specializing in the retail, auto and trucking industries.

• Oversaw art direction, copy-writing and designing of magazines and marketing materials for clients

• Headed hiring and managing of design department

1987-1998: Art Director, The Telcomp Group – Columbus, OH The Telcomp Group specialized in advertising and marketing for retail, manufacturing industries and business-to-business.

• Established a graphic design department and directed photo shoots and video presentations

• In charge of new business marketing

1985-1987 Graphic Designer, Crowell, Montgomery and Clark (CMC) – North Canton, OH CMC specialized in retail newspaper/magazine advertising and packaging design for the manufacturing and food industries.

• Art direction, layout and design

Education

1977-82 – B.F.A., Columbus College of Art and Design, Majored in Graphic Design 1976-77 – University of Cincinnati