Marketing Manager

Joyce Foster Marketing Management & Communications Consultant

Phone: 614-***-**** email: *************@*****.*** LinkedIn Profile

OVERVIEW

I take pride in driving results through collaborative efforts and strengthening relationships with business associates and external partners; always working closely with leadership teams to achieve desired goals. Working in a variety of industries, both large and small, has led me to become highly proficient in developing and managing strategies incorporating multiple tactics designed to reach various targeted audiences. You’ll discover through working with me that I am dedicated to delivering effective communication strategies to meet customer needs.

Areas of Expertise and Technical Proficiencies:

Developing communication plans

Marketing campaign management

Managing marketing strategies

Leading project plans

Writing content for blogs, landing pages, advertisements, brochures, newsletters and press releases.

Tools:

MS Office PowerPoint, SharePoint, Excel, Word

Adobe Creative Suite InDesign, Illustrator, Photoshop

Email and Survey Constant Contact, Emma, Mail Chimp, Survey Monkey Education M.A. Communication Arts, New York Institute of Technology

B.S. Communications, Franklin University

PROFESSIONAL EXPERIENCE

Marketing & Communications Freelance Consultant December 2014 to current Serving as a communications/marketing consultant in contract roles for clients located in Columbus, Ohio.

Internal Communications Wells Fargo March 2017 to May 2017

Marketing Program Management Huntington Bank September 2016 to February 2017

Field Communications & Internal Communications Lbrands April 2015 to April 2016

Internal Communications Safelite AutoGlass December 2014 to March 2015 Marketing Project Manager Efficiency Smart, Columbus, Ohio April 2013 to September 2014 Responsible for managing and executing marketing initiatives promoting energy efficiency programs to customers of American Municipal Power.

Managed communication plans, marketing initiatives, advertising campaigns, consumer promotions and content for print and digital mediums

Tracked website, social media and advertising metrics and provided reporting on key results

Developed and directed video scripts and presentations designed to educate and inform target audiences

Managed print design and procurement of promotional collateral, direct mail, advertising and signage

KEY RESULTS:

o Realized a 30%+ increase in adoption of home energy efficiency programs through integrated and targeted campaigns

o Increased brand recognition through consistent, targeted messaging and branding in promotional materials o Optimized B2B and B2C engagement through audience-specific newsletters, landing pages, web content and promotions

o Improved efficiency and effectiveness of marketing process and developed best practices Joyce Foster Marketing Management & Communications Consultant Phone: 614-***-**** email: *************@*****.*** LinkedIn Profile Marketing Communications Manager OASIS International Columbus, Ohio Feb 2011 to April 2013 Responsible for developing and executing all marketing programs and communications plans targeting B2B and B2C audiences.

Developed, managed and implemented integrated marketing strategies, including advertising, tradeshows and media relations

Leveraged digital mediums targeted advertising, search engine optimization, email, landing pages to expand business engagement opportunities and reach goals

Managed annual marketing budget and supervised internal and external service providers for creative development, product packaging, displays and advertisements, ensuring projects met design requirements and budget allocation

KEY RESULTS:

o Redesign of company website increased site rankings by 55% and improved user experience; site maintained high rankings through search engine optimization, email marketing and digital advertising tactics o Led targeted media relations strategies boosting exposure in trade publications by 33% o Implemented e-commerce program of consumer products on Home Depot, Costco, Amazon and direct online store

o Produced creative brief to guide B2B and B2C messaging clearly defining brand identity for target markets o Established social media presence on Facebook, LinkedIn, Twitter and Instagram Sr. Marketing Communications Specialist Astute Solutions Software, Columbus, Ohio Jun 2008 to Oct 2010 Served as brand manager and copy writer of software solutions targeting B2B audiences. Implemented persona-based initiative aligning software features with business pain points generating content specific to the end user. Designed and executed numerous demand generation and lead generation campaigns to meet aggressive sales goals.

KEY RESULTS:

o Created solid brand identity across marketing mediums through aligned brand and messaging tactics o Created a competitive advantage in lead nurturing programs with collateral targeting C-Suite decision makers and specific business functions

o Developed collateral library brochures, case studies, landing pages and videos for use in lead nurturing program

o Implemented e-newsletter strategy, resulting in increased customer engagement for lead generation activities

Marketing Program Manager Exact Software, Columbus, OH Mar 2006 to Oct 2008 Served as marketing program manager of software solutions targeting business to business customers. Responsible for leading the development and implementation of targeted promotions and lead generation initiatives. Managed promotions and campaigns for multiple software solutions and produced sales tools to build customer engagement and increase new opportunities. Translated complex concepts and technical information into marketing language for webcasts and scripts for lead generation team.

KEY RESULTS:

o Implemented successful series of webcasts and targeted promotions that generated leads for cross-sell and up-sell opportunities cross-promotion incentive developed for Warehouse Management System solution achieved total sales of previous year in just four months Marketing Director Columbus MarketPlace, Columbus, OH Jun 2003 to Feb 2006 Served as marketing and communications director for regional wholesale mart of gift, garden and home goods. Responsible for all marketing functions including: marketing campaigns, special events, vendor relations, promotions, advertising, direct mail and internal/external communications.

KEY RESULTS:

o Developed “Taking Care of Business” seminar program targeting the needs of retailers, resulting in a 30% increase in traffic at quarterly wholesale shows

o Reduced annual printing and design expenses ~30K by restructuring vendors o Increased ad revenue through seasonal sponsorships of show themes and trends o Increased customer engagement and retention with promotions and special events

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