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Marketing Communications Writing Media Relations Content Editor

Location:
Raleigh, NC
Posted:
June 05, 2017

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Resume:

LISA G. PRICE

**** ********* *****, *******, ** *7604 C: 919-***-**** H: 919-***-**** ac0o47@r.postjobfree.com

SUMMARY

Talented and driven Communications Professional with more than twenty years in media relations, corporate marketing communications, internet and intranet creation and editing, writing, public speaking, corporate crisis communication development, collateral creation and broadcasting experience. An out-of-the-box thinker with exceptional writing and editing skills with an additional two decades of web and graphic design knowledge.

HIGHLIGHTS

Marketing Communications

TV and radio background

Media relations

Print and electronic media

Superb writer and editor

Event planning

ACCOMPLISHMENTS

Created entire radio network for think tank including developing and managing all social media content.

Produced and helped build audience for two-hour daily live talk show with more than two thousand monthly podcast downloads.

Wrote and anchored newscasts for broadcast on nationally known app.

EXPERIENCE

04/2017 to present

Marketing Representative

LEI Home Enhancements – Raleigh, NC

In first three weeks, I was able to set one appointment for every 13 homes and half of my deals became paid sales

Scout my own neighborhoods and interact one on one with potential customers to set appointments for our sales team to show our line of vinyl replacement windows and other products

Memorized one page pitch on first night

04/2015 to present

Contractor/Consultant

Working Title Media, LLC - Raleigh, NC

Write reports based on monitoring real-time legislative committees and sessions using a well-developed template with a primary focus on transportation, agriculture and finance

Provide backup support for healthcare and education issues.

Understand current and upcoming legislation on key issues, knowledge of the players involved in the General Assembly

Provide detailed documentation of any subsequent discussion that takes place during meetings or sessions by staff, representatives and general public

Create statewide and national media lists for specific clients as needed

04/2015 to 08/2016

Network Manager

Civitas Institute - Raleigh, NC

Part of the team that created the "Freedom Action Network" and anchor show "What Matters in North Carolina".

Created and subsequently managed all content for the network's social media presence including daily show summaries, editing and uploading shows as podcasts

Wrote, produced and cut spots for three additional shows, anchor show and advertiser-sponsored campaigns

Established effective working relationships and contact lists for all show guests which included government officials, authors, members of the media and their representatives

Arranged an average of 20 interviews per week for show hosts'

Ensured network maintained a 24/7 presence online and through the iPhone and Android apps

01/2011 to 02/2014

News Anchor/Reporter

iHeartMedia - WTKK - 106.1 FM - Raleigh, NC

Wrote and anchored newscasts during primetime programs like 'The Rush Limbaugh Show,' the 'Sean Hannity Show' and the 'Dave Ramsey Show'

Singlehandedly covered the May 2012 Primary live in multiple markets

Created and uploaded daily news and weather to the iHeartRadio app for North Carolina

Wrote 12 stories nightly for morning anchors’ to use in Asheville, Charlotte and Greensboro newscasts

04/2009 to 12/2011

Intranet Editor

LexisNexis - Cary, NC

Managed all content and graphics on global intranet site. Also interviewed employees and others for unique pieces for website.

Distributed corporate email messages to 50,000 global employees on a regular basis

Updated and maintained global email distribution list for corporate communications

Produced videos for board meetings and posted on intranet site

Created and sent out bi-weekly newsletter to all global employees.

Assisted in the creation of messaging to employees from executive management

Helped build corporate crisis communications response plan

10/2003-04/2009

News Anchor/Senior Producer and Reporter

Curtis Media Group - Raleigh, NC

Wrote and anchored newscasts during all news times and programming – including crucial morning and afternoon drive

Senior producer for the morning and afternoon shows booking more than 20 guests per week.

Co-hosted and produced two weekly Sunday morning Public Affairs shows - one with the Station owner and a Reporter's Roundup.

Voiced commercials as needed for the 17-station cluster.

-Awarded 2004 Associated Press Rookie of the Year for News Reporting.

-Designed and produced live, 11-hour, statewide, election night broadcast.

-Panelist on NC Spin - a statewide, televised political show.

1/95-04/2003

Marketing Communications Specialist

ABB - Raleigh, NC

Created a global website with customized graphics in one day

Set up website for major Chicago utility to track reliability data after parts of downtown experienced a complete blackout lasting several hours

Built and managed content on external and internal websites that provided employees with up-to-date information about company events, incentives and activities

Wrote and helped design marketing collateral across several divisions

Represented divisions and company at national trade shows

Assisted in real-time, executive crisis communications training classes at Duke’s Fuqua School of Business

Wrote, proofed and coordinated the distribution of press releases locally and nationally

Go-to for local and out-of-state conferences and seminars including verification of attendee credit for courses taken

Was the wordsmith for multiple books on energy distribution written by H. Lee Willis

EDUCATION

Bachelor of Arts: Business Management

North Carolina State University, Raleigh, NC

Concentration: Marketing

Bachelor of Arts: Speech Communications

North Carolina State University, Raleigh, NC

Concentration: Interpersonal Communications

SKILLS

Desktop Publishing Software: Photoshop, SharePoint, HTML, Wordpress

Audio/Video Editing Software: Adobe Audition, Audacity

Broadcasting Software: Mixlr, MediaTouch, AudioVault, TuneIn

Additional Software: App development and use of the Microsoft Office Suite of products



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