Digital Marketing Specialist

Page *

Andrew Ok

Digital Marketing Specialist

ac0m2d@r.postjobfree.com

Summary

Digital Marketing Specialist with a demonstrated history of working in the marketing and advertising industry. Skilled in Search Engine Optimization (SEO), Pay Per Click (PPC), Email Marketing, Customer Acquisition, Affilate Marketing, Remarketing, Google Analytics, AB Split Testing, Microsoft Word, Microsoft Excel, Sales, and Golf Instruction.

Experience

Digital Marketing Specialist

August 2016 - Present

Making out bound calls phone calls with our clients in a professional manner Use e-mail marketing to communicate with current clients and potential new clients Creating, managing and experimenting with new client acquisition campaigns Contacting customers who have not placed orders in a certain time frame Compose e-mails in correspondence to customer inquiries Create and discover new channels and strategies to grow tutu's account base Create email marketing campaigns and PPC campaigns Help with Search Engine Optimization (SEO) and Search Engine Marketing (SEM) Manage social media spend and budgets

Assistant Golf Professional at Primm Valley Golf Club January 2015 - July 2016 (1 year 6 months)

Assist the Director of Golf and Head Professional

Page 2

Assist in the training of part-time golf shop personnel Merchandising of the golf shop

Maintain the cleanliness and appearance of the golf shop Assists in administering all point of sales application revisions and needs as it applies to green fee sales, merchandise sales, and member/guest billing.

Coordinates with Accounting Departments all policy and procedure revisions, updates, and implementation. Reconciles daily tee sheets, performs check-in, and receives payments from members and guests. Resolves discrepancies as it applies to duplicate charges and over or under payment. Tracks all “force posts” and “no show charges as applicable. Promotes all club golf activities.

Assists in the creation of lesson plans and provides both individual and group instruction. Maintains a clean, orderly, and well-stocked golf shop. Assists retail buyer with procurement and merchandise and shop assistants with merchandising and sales. Prepares for all golf outings including coordinating scorecards, cart labels, rules sheets, score sheets, format sheets, favors, pairing sheets and hole assignments. Monitors all members’ scores, reports handicapping to USGA and bills members. Follows established opening and closing procedures. Assists with associate training.

Online Marketing Assistant

March 2014 - December 2014 (9 months)

Develop and manage online marketing campaigns to acquire traffic and optimize direct response campaigns to grow Audience’s customer base, with the potential to extend to other lines of businesses as needed. Page 3

Optimization and reporting of online marketing campaigns. Evaluate, recommend, and test new marketing channels including assessing potential traffic sources, negotiating pricing/terms, and launching campaigns. Build relationships with advertising vendors and agency partners. Manage agency partners including search agency, display agency, and social media agency.

Continually optimize marketing performance by deriving insights from campaign data and recommending actionable improvements.

Collaborate with the cross-functional teams to develop ad copy, creative and landing page designs that correctly communicate our product positioning and optimize conversion via continuous testing. Provide consistent monthly reporting detailing campaign performance and the overall customer acquisition metrics

Create email marketing campaigns and PPC campaigns Professional Golfer

November 2011 - January 2014 (2 years 2 months)

Assistant Golf Coach at Granada Hills Charter High School January 2008 - July 2011 (3 years 6 months)

• Instruct, teach and coach student-athletes during practices and competitions.

• Serve as coach for one team when teams travel separately to competitions.

• Provided individual coaching during practice hours and at times will be responsible for executing practice plans on their own.

Education

University of Arkansas at Little Rock

2005 - 2007

College of the Canyons

2007 - 2009

Granada Hills Charter High School

2001 - 2005

Page 4

Andrew Ok

Digital Marketing Specialist

ac0m2d@r.postjobfree.com

Contact Andrew on LinkedIn

Contact this candidate