Manager Marketing
Resume:
Professional Marketing Management Practitioner’s & English as Second Language Teacher
R E S U M E
Name : Carlos B. Agustin,Jr.
** ***** ******** - ******* ** Pharmaceuticals with
Schering-Plough Corporation up to ( integrated ) the
New MSD ( Merck Sharpe & Dome ) as Dermatology-Allergy
Task Force Lead ( Expert Dermatology Marketing Management )
and into Business Entrepreneurship ( Halle Enterprises ) as
Managing Proprietor .
Address : No. 33 REED ST. Filinvest East, Marcos Highway, San Isidro,
Cainta, Rizal
e-mail addresses : ac0m02@r.postjobfree.com ;SKYPE ID – caloy.agustin52254
ac0m02@r.postjobfree.com
mobile number : +639**-***-****
land line # : +632-***-**-**
Wife : Clarissa Cruz Agustin
A.B. Social ( Community ) Work, Centro Escolar University
Sons : Carlo Martel C. Agustin
Ateneo de Manila University –BS Psychology Graduate 2015
Ateneo de Manila University –BFA Information Design 2015-
present
Ateneo Judo Varsity Black Belt – Team Captain
Carl Martin C. Agustin
( Ateneo de Manila Grade School ) – Senior High School
Education
> Master in Business Administration ( MBA- Middle Managers Program )
ATENEO DE MANILA GRADUATE SCHOOL OF BUSINESS ( AGSB)
Graduated : June, 1996
Thesis Book : “ Perceptions and Usage of Theophyllines By Selected Metro
Manila Pulmonologists and Its Marketing Implications ”
–Approved / PASSED - April 29, 1996 - a study on turn-around
(resurrection) marketing ( in hardbound & microfiche at AGSB Library )
> Master of Science in Zoology
University of the Philippines, Diliman, Q.C.
Academic units : 1975-1977
> Bachelor of Science in Occupational Therapy
School of Allied Medical Professions, U.P.- Philippine
General Hospital
Academic units : 1976-1977
> Bachelor of Arts General (Pre-Medical )
University of the East, Manila
Graduated : S.O. No. (B) 1-1290 series 1975
> High School
San Sebastian College, 1967-1971, Claro M. Recto, Manila
NCAA Junior Football Team
Cadet Officer, Model Coy. PMT Corps
With extensive experience ( as Anti-Infectives Product Specialist- District Sales Manager-Product Manager- Senior Product Manager- Group Product Manager – Global Group Product Manager ) in the practical application of Pharmaceutical Marketing Planning Principles from OPLAN Preparation to the usually comprehensive & diligently exhaustive Management Committee Product ( Group/ Division ) Performance & Plan Year to Out-Years Forecast Endorsement Review prior to Asia-Pacific Regional Management Final Approval Review up to the National Plan of Action Meetings ( during Annual National Sales-Marketing Conventions ) using the following :
Schering –Plough TVG Marketing Warfare Strategies Implementation Model for Product/Marketing Managers :
oBusiness Strategy Formulation ( How & where to get the business / Market awareness segmentation )
oProduct Profiling ( Key functional attributes to promote / Perceptual Mapping Trade –off Analysis market modeling )
oPositioning ( Unique place for the product in customer’s mind relative to competitors )
oMessage ( What we need to say to communicate the positioning )
oExecution ( What the ads, sales promo brochures should look like ).
oImplementation ( How to deliver the message to the customer )
oPost-Launch ( Track impact and refine as necessary )
Merck Marketing in Practice application of the Global Merck marketing principles :
oUnderstanding the Market Thoroughly ( Understand the customer’s perspective / anticipate & outmaneuver the competition by remaining compliantly ethical )
oDevelop the Marketing Objectives & Strategy ( Concentrate on selected audience & behaviors / Define the product’s distinctive value to selected audiences / Plan for sequenced growth throughout the product’s life cycle
oDesign & Implement the Integrated Campaign ( Appropriately shape the customer’s perceptions / Ensure that execution is efficient, consistent and well integrated )
o Track and Carefully Re-evaluate ( Track results and re-evaluate decisions )
Application of Research Methods/ Biostatistics Outcomes for Evidence Medicine Product Claims .
Knowledge of the Merck Consumer Media Approach.
Schering-Plough Leader Behaviors for consistent performance in line with set Vision, Mission,Values & Operating Principles :
oShared Accountability & Transparency
oCross Functional Teamwork & Collaboration
oListening & Learning
oBenchmark & Continuously Improve
oCoaching & Developing Others
oBusiness Integrity
Professional Experience
Professional Medical Representative - Schering Plough Philippines –
Sept.1977 - 1983
Specialty Promotions Representative - Schering-Plough Philippines -
1983 -1986
( Dermatology –Allergology )
District Sales Manager ( FOM ) - Schering-Plough Philippines –
1986 - 1994
Product Manager - Schering-Plough Philippines -
1994 - 2001
( Derma-Allergy )
Senior Product Manager - Schering-Plough Philippines –
2001 – 2005
(Derma-Allergy-ENT-Pain )
Elica- Dipros – Claricort-
Nasonex – Mesulid –Triderm
Senior Product Manager - Schering-Plough Philippines –
2005 – 2006
( Schering-Plough Dermatology )
Elica-Diprolene-Diprogenta-Diprosalic-
Diproform-Celestamine-Clotrasone-
Garamycin-Triderm-Quadriderm
Group Product Manager -Schering-Plough Philippines
2006- 2008
Respiratory – Allergy –Dermatology Franchise
( Business Unit/ Marketing Manager Level )
2006-07 with 1-Senior Product Manager &
2 Product Managers reporting
All Dermatologicals ( Elica –Dipros etc ),
AERIUS, NASONEX,
Celestamine,Celestone .
SP Regional Task Force Member for Dermatology -
Singapore Office, Schering-Plough ( 2006-2008 )
In-charge of Philippines & Indonesia
Global Group Product Manager - Schering-Plough Corporation –Dermatology Franchise
covering 40 % of the Corporation’s total Business :
Celestamine, Celestone, Elica ( Elosalic ),
Diprolene,Diprogenta, Diprosalic, Diproform,
Diprosone, Clotrasone,Quadriderm,Triderm,
Garamycin, Propecia .(2008 to June 2009 )
Global Group Product Manager - continuing service in the merged New
All Topical Corticosteroids, Celestamine MSD for Dermatology-Allergy
+ Elosalic, Propecia July 2009 – June 2011
Member of the Collective Bargaining Agreement Management Negotiating Team of Schering-Plough Corporation ( 2002-2011 )
Managing Proprietor - HALLE ENTERPRISES ( July 2011- present)
Refrigerated Trucking service provider for
Goldilocks Cake Plant, Pizza Hut /
Dairy Queen, Kenny Rogers Roasters
( Epicurean Partners Exchange Inc.)
YOSHINOYA CENTURY PACIFIC,
BOUNTY FRESH FOOD INC,
Active List of Faculty - Marketing Cluster, Ateneo de Manila Graduate
School of Business c/o Cluster Head,
Professor Enrique Soriano
Independent Contractor as an English as a Second Language (ESL)Teacher for Japanese Professionals ( Hanaso Method ) UnHoop Philippines, Inc. Makati
Currently with WEBLIO ( Eikaiwa ) Philippines .
Awards Received
Mr. Schering Award ( TOP Professional Medical Representative ) 1978
Mr. Schering Award ( TOP Professional Medical Representative ) 1982
Mr. Schering Award ( TOP Professional Medical Representative ) 1983
2nd Runner-Up Golden Boss Award 1988 ( District Sales Management )
Ist Runner-UP Golden Boss Award 1990
( District Sales Management )
Ist Runner-UP Golden Boss Award 1991( District Sales Management )
2005 Presidential Cup Award for Marketing Excellence - 2005 Top Product Manager of the Year Category
given @ The Manor Hotel, Camp John Hay, Baguio City, January 28, 2006.
( Top Product Manager Category : Highest Performer in Sales Attainment, achieved Growth Targets, Evolution Indexes, Market Share targets Attainments, PPE ( Effective & within Budget Product Promotional Expenses) Management, No Compliance Issues, Effective KOL ( Key Opinion Leader) Development, Planning & Implementation of Sales-Marketing Programs ( from Product ( s ) Team Workshop to Implementation/ Collaboration with the Sales Force ),Field Work Planning .
Developed the following Marketing Tools :
1.The DRAGONFLY TRADE STOCK MONITORING & SQUEEZE REPORT
2.KOL / AD-BOARD SCORING SYSTEM
3.Product Promotions Expense MONITORING SYSTEM
Assumed responsibility & resolved the low Nasonex promo-trade sales performance in 2003 via MD Rx Targeting – Dragonfly Trade Stock Movement program & circuit ENT-GP-Peds lectures Medico-Marketing Roadshow .
Founding sponsor of the following specialty groups : MARKETING Vehicles for the Early Majority GP CME Reach-outs
1.Multidisciplinary Cough Control Program with Dr. Zenaides Wi ( ENT )
2.Philippine Environmental & Occupational Dermatology Group with Dr. Lillian Villafuerte ( Derma )
3.Philippine Laser Surgery Group with Dr. Cesar Villafuerte ( ENT )
4.Philippine Hospital Infection Control Society with Dr. Melecia Velmonte ( IM/ Infectious Diseases )
5.East Avenue Medical Center Derma CME Out-Reach Program with Dr. Monina Macam ( Derma )
Contact this candidate