VANESSA L. WILSON

****C Upper Afton Road St. Paul, MN 55106 ● 612-***-**** ● ac0kpc@r.postjobfree.com ● linkedin.com/in/wilsova

HUMAN RESOURCES, SOCIAL MEDIA, TRAINING AND OPERATIONS EXPERIENCE

Talent Acquisition: Manager I Workforce Planning I Full-Cycle Recruiting I Recruitment Marketing I Sourcing

Social Media/Recruitment Marketing: Channel Development I Content Management I Employer Brand I Analytics

Generalist/Business Partner: Performance Management I Employee Relations I Reduction in Workforce I Redeployment

Legal and Compliance: Affirmative Action I Compliance I EEO Investigation

Diversity: Recruitment I Affinity Group Development

Programs and Services: On-Boarding I Orientation I Relocation I On-Site Program Management

Operations and Policy: Employment Procedures I Employee and Manager Policies I ATS Implementation

Training and Facilitation: Employee I Team I Leader I Compliance I Diversity

TALENT ACQUISITION

Recruiting/Sourcing

Partner with clients, hiring managers, and recruiters to develop, implement and monitor sourcing strategies to attract qualified talent and on-going pipelines for targeted and hard-to-fill positions including but not limited to; clinical healthcare positions, union and manufacturing, administrative, sales, finance, HR, communications, marketing, IT/IS, business and key leader roles. Utilize strategies to expand sourcing reach in diverse and/or underrepresented communities. Incorporate a mix of traditional, internet and emerging sourcing tactics and productivity tools, including but not limited to; CSE, Boolean, chrome search extensions, apps and AI sites.

Accomplishments:

•Educate talent acquisition team members on the best online/digital options for social recruitment strategies.

•Built effective and on-going relationships with diversity partners, vendors, ensuring top customer service and cost effective result.

•Created successful sourcing strategies for key hard to fill and high-volume positions.

Management/Operations/Training

Provided leadership and direction to the Talent Acquisition team. Hired, trained, coached and managed staff performance of recruiters, coordinators and interns. Designed and implemented strategic HR recruitment and retention plans for sourcing qualified and diverse talent. Consulted and provided full-cycle recruitment support to managers and front-line personnel. Lead efforts to improve HR operation and administrative procedures to meet standards set for service. Managed applicable vendor relationships. Serviced as interim leader for employees in benefits, leave administration and HRIS. Represented HR as a lead resource in design, development, and implementation of PeopleSoft eRecruit system.

Accomplishments:

•Created talent acquisition and manager operating policies and procedures.

•Designed and deliver manager, team and employee training.

•Designed and coordinated HR programs and services, including internships, new employee orientation, and relocation coordination.

•Facilitated completion of Affirmative Action Plans, EEO1, and annual compliance reporting. Prepared executive summary reports for HR leader teams and generalists.

•Successfully partnered with Diversity Manager to develop diversity programs, affinity groups, manager and employee training.

SOCIAL MEDIA AND EMPLOYER BRAND

Recruitment Marketing

Create engaging recruitment marketing messages for open positions using social media marketing channels, internet job boards/job aggregators, traditional media and referral programs. Monitor and measure results to increase followers, brand awareness, engagement, and conversion. Research and evaluate job boards, platforms, and sourcing tools to attract candidates.

Accomplishments:

•Created social media campaigns to market HealthEast as ‘Employer of Choice’ connecting employer and consumer brand.

•Coordinated with marketing and communications to create or curate content (text, images, videos, links) for social media career channels.

•Created targeted recruitment campaigns that maximized jobs exposure and increase applicants and referrals.

•Partnered with recruiters and marketing to create ad-hoc recruiting messages and collateral for key recruitment initiatives.

•Collaborated with marketing on the creation of new employer brand content for career website and applicant tracking (ATS) landing pages.

Channel Development and Management

Developed HealthEast Careers social media strategy; implementing career channels on LinkedIn, Facebook, Twitter and YouTube. Managed channel editorial calendars, developing and curating content. Facilitated workflow improvements for marketing positions and developed social media training for HR generalists and recruiters. Monitored and measured channel results.

Accomplishments:

•Successfully increased followers (450 to over 8000) over a 3 year timeframe, including year-over-year engagement stats on

company LinkedIn platform.

•Effectively ran PPC and inbound marketing campaigns for hard to fill, high volume positions, employer and consumer brand campaigns.

•Partnered with Business Development Manager to revise design, layout and content for agency website, social media channels

and associated job boards.

Employer Brand

Develop editorial calendars to promote brand content on social media networks to increase engagement and enhance the employer brand. Partner with recruiting and/or marketing staff to create targeted campaigns, defining goals, deliverables, schedules, and budgets. Work to improve the candidate and/or client experience. Monitor social media marketing emerging trends and best practices.

Accomplishments:

•Successfully partnered with marketing on two brand revision – ‘Work that Makes a Difference’ and ‘A Place for You’ (Star Tribune).

•Co-wrote copy for revised HealthEast career pages and collaborated with marketing on design. (2016)

GENERALIST/BUSINESS PARTNER

Consult and advise clients, leaders and employees on staffing, employment law, compensation and benefits, employee relations, labor relations, and performance management. Research, create and communicate HR policies, procedures and programs. Facilitate full-cycle recruiting and sourcing. Provide project management support, design and deliver employee and manager training and conduct team facilitation. Served as liaison between HR, Legal and Labor Relations on policies and procedures.

Accomplishments:

•Designed and delivered sexual harassment, performance management, diversity, policy and procedure training for managers and staff.

•Successfully participated in facilitating manager training, compliance training for all employees, and group process training for sales and production teams.

•Created performance assessment tools and conducted training for leadership team (Seward Co-op).

•Provided direct support to HR business partner projects including redeployment, companywide position justification process, annual affirmative action/compliance reports, social media policy development, turnover reporting and companywide employee feedback program through Glassdoor.

WORK HISTORY

Marketing and HR Consulting Contractor, December 2016 – Present

Provide HR consultation and full-cycle recruitment to clients, hiring managers and/or HR business partners. Design and implement HR recruitment marketing and sourcing tactics, covering a broad array of positions from non-exempt, exempt to executive level, union and non-union- including but not limited to the following areas: sales, marketing, communications, HR, finance, IT/IS, customer service, healthcare, media and manufacturing.

Work with local recruiting firms analyzing, assessing and documenting workflows. Recommend and create new processes, improving team roles and client interactions. Research, recommend and implement inbound and outbound marketing solutions to attract prospective clients and/or candidates. Create and implement plans for social media marketing, channel development, recruitment marketing and employer branding.

HealthEast, 2011- November 2016

Employment Brand/Diversity Specialist 2015 – November 2016

Placement Coordinator/Marketing/Training Specialist, 2011-2015

Dendros Group, LLC 2010-2013

HR Contract Consultant

Star Tribune Media Company, LLC 1986-2009

Recruitment and Retention Manager, 13 years

Employee Services Supervisor, 2 years

Senior Human Resource Generalist, 3 years

Corporate Policy and Procedure Specialist, 2 years

HR Representative, 4.5 years

EDUCATION University of Minnesota – Business Administration

TRAINING/CERTIFICATION

HR Generalist Certification

Diversity Training – NNA (Newspaper) Train-the-Trainer

Team Facilitation – Group Process Certification

Social Media Marketing – Certification (Hootsuite)

Career Architect – Certification

Inbound Certification - HubSpot

Interaction Management Trainer – Certification

SOFTWARE/TECHNOLOGIES/WEB

Microsoft Office Applications

ATS Software: PeopleSoft, Taleo, iCIMS, Virtual Edge

Social Management Tools: Hootsuite, Buffer

Sourcing tools: Boolean, AIRS, Chrome Extensions

Email Marketing: Constant Contact, Mail Chimp

Web/internet based search applications/search engines

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