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Sales Customer Service

New Baltimore, Michigan, 48051, United States
May 31, 2017

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***** ********* ***** ************, ** 48051


Global and National Operations Executive

Senior-level sales executive with a 10+ year track record of success in planning, leading, and developing sales, marketing, and business development strategies, establishing and achieving revenue goals, and increasing customer base. Possesses strong sales methodology knowledge and business acumen complemented by superior leadership and interpersonal skills.

Areas of Strength and Expertise

Strategic Planning & Execution

Budget Management

Operations Strategy

CEO, Board Reporting Experience

Sales Prospecting & Forecasting

KPI Creation and Execution

Program Implementation


Performance Management & Development

Professional Experience

Well & Company, San Francisco, CA 2015 to 2016

Senior Vice President of Global Sales

Served as Global Sales Leader reporting directly to company CEO and Founder tasked with establishing and growing territories both globally and nationally.

Managed and mentored four direct reports including Head of Customer Service, Head of Marketing, Head of Social Media, and Executive Director of Field Sales to drive company growth as well as each individual’s career growth.

Successfully exceeded over 50% growth in distributor and preferred customer base within the first six months through aggressive self imposed metrics and relationship building profiting the company over $1M in additional revenue, more than doubling previous year.

Created customer incentive programs that contributed to increased revenue.

Produced detailed quarterly reporting to Board of Directors outlining company successes and areas for growth.

North American Power, Norwalk, CT 2013 to 2015

Vice President, US Field Sales Development

Recruited by company Senior Vice President to drive New Business Development through innovative training, establishment of aggressive metrics, KPI systems, and incentives resulting in a 47% customer increase of a $300M Energy and Gas in the US.

Led a team of five direct management reports, providing coaching, mentorship, performance monitoring and incentive/bonus plans contributing to 108% increase in new business development.

Created and implemented referral bonus plans, auto renewals, and long-term rate opportunities to support and increase customer retention.

Collaborated with team to develop marketing and advertising outreach to minority and urban communities increasing respective customer base by over 40%.

Provided daily competitive research to establish state electric and gas rates.

Led sales meetings and other communications between sales teams, operations, and company clients.

USANA Health Sciences, Salt Lake City, UT 2010 to 2012

Vice President, US Field Development

Created and implemented sales training and performance metrics for a previously decreasing $150M market spanning the US, Canada, Mexico, and Europe resulting in a $2M increase in distributor sales.

Established sales metrics used in North American global markets, including Canada, US. And Mexico, as well as in Europe, resulting in increased focus on KPIs for strategic planning, prospecting, order growth, and customer growth and retention.

Revamped failing training program by developing enhancements, including a motivational requirement for entrepreneurs, resulting in an 88% increase in participation and a 40% increase in new business retention (entrepreneurs and customers).

Developed innovative tracking system to track key growth indicators (sales, orders, average order size, and enrollments) by initiating partnerships with CFO, CIO, analysts, and sales team to establish metrics and reporting.

Drove domestic sales by implementing product line changes and increasing product distributor costs, resulting in a $2M increase in distributor sales.

GoldenNeoLifeDiamite Health International, Freemont, CA 2008 to 2009

Director of Sales and Marketing, North America And Caribbean

Oversaw, directed, mentored, and coached a team of 22 in global sales, customer service, operations, and customer service and marketing organization in 4 satellite offices with full P&L responsibility.

Increased sales revenue by 125% within first full 90 days.

Successfully launched 2 new products in 10 months in the US, Caribbean, and Canadian markets, generating a 40% increase in core product sales and more than $1M increase to bottom line of the products.

Reduced operational costs in Caribbean market 42% with projected savings of up to $3M by streamlining operational process through elimination of warehouse in St. Lucia market and optimizing transportation and delivery of product from Barbados market.

Effectively trained, developed, coached, and mentored team members, including promoting a Marketing Manager to Senior Marketing Manager and a Senior Manager of Operations to Director of Operations.

Avon Products Incorporated 1998 to 2007

Area Sales Director - Northeastern, US (2006-2007)

Directed a 205-member regional sales team comprised of field sales management reports, 20 retail franchise owners and 87K independent consultants/distributors, while managing $50M sales budget.

Revitalized and generating sales growth in a stagnant sales territory by increasing new independent consultant/distributor retention rates 63% and division sales management net sales profits 80% in first 2 quarters ($2.2M net profit increase) and $4.6M sales bonus increase for direct reports.

Led team to a top 30% ranking on all key sales performance variables.

Selected as member of US Sales Operating Committee tasked with identifying and coordinating cost-cutting initiatives globally.

Served as chair of research leading to a new Quick digital start up program for distributors and increasing new business start-up efforts and retention rates across the US over 60% within first 6 months of introduction.

Senior Manager, US Field Sales Training Managers - New York, NY (2005-2006)

Collaborated with the sales training department to realign training and observation processes, improving employee, customer, and distributor satisfaction rating from 44% to 82%.

Directed 12 national field sales team trainers with accountability for training and development of 1,352 field sales managers across North America.

Manager, Sales Business Leadership Transformation – NY, New York (2004-2005)

Built a 25-member cross-functional team in sales, marketing, IT, HR, transportation, customer service, training, customers and entrepreneurs.

Developed performance metrics for sales development tactics using sigma and lean methods.

Assisted in creating new compensation outcomes by analyzing and compiling data, coordinating targeted market focus groups, evaluating and merging outcomes from data-gathering methods, and testing initial assumptions.

Completed program 2 months ahead of schedule, resulting in 20% distributor retention increase in first 3 months.

Established marketing and product development categories, resulting in a strategic partnership with Sara Lee for apparel and a $10M sales increase.

Created sales channels in US by creating and implementing educational tools.

District & Division Sales Manager – Indiana and Kentucky; Detroit and Flint (1998-2001)

Tasked with creating sales plans and salary proposals, coordinating HR functions in a 2-state region, and holding full P&L responsibility for market, while directing 21 field sales management team members, 4K distributors, and 50K customers in a $20M market.

Led a team of 500+ distributors in a $1M market with a focus on training, product development, and prospecting in urban-inner city market environment.

Launched a new skincare product with more than 100% of sales projections within first month of launch in 2003, leading to a #1 ranking out of 85 divisions in the country.

Received 2003 National Women Changing Our World Award, 2004 New York Harlem YMCA Achiever in Industry Award & 2003 Proclamation/Resolution Recipient-Mayor Richard Daley of Chicago for consistent success in sales.


Bachelors of Science – Journalism/Communications


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