Sign in

Product Management, Project Management,Analytics, Marketing

Albany, New York, United States
May 30, 2017

Contact this candidate



** ****** *****, ******, ** *****




I have two decades of experience in Analytics, Product Management and Design, based on a sound grasp of customer needs. I have managed large teams and like fast-paced work environments. My interpersonal skills, empathy and understanding can smooth out most of the stress among those that work with me. My greatest achievement has been the ability to grow the skills of people around me. I have a green card and have just come back to the USA after a few assignments in India.

WORK EXPERIENCE, NOIDA, India -- Sr. VP, Product and Marketing Analytics (Sep 2014 – Mar 2017)

Created the Product team

o Expanded the team to manage Project Development and Deployment for more than 10 profitable products.

oWe were intensively involved in customer interactions and had created a customer advisory board for each product.

Led the Development team for all Websites and Products.

oGrew team from 30 to 60 developers across four website platforms without drops in efficiency.

oWe achieved 99.9% uptime for all our sites and had set our sight to 100% as a near term goal.

Led and managed the sales and support team growing MRR by more than 150%

oBuilt up the team from 3 members to over 15 now.

oBuilt an analytics framework around sales numbers so we could observe the entire sales process in dashboards and funnels.

oBuilt a focus on retention of customers by constant interaction from the support team.

Created an atmosphere of data based decisions by building analytics in every business area.

oUsed the Google Analytics platform to monitor traffic and help understand site usage by generating automated dashboards and reports for all departments.

oMaintained and continued to develop a CRM tool for our Sales team to continue to focus on the numbers and be more aligned to customer’s needs.

oBuilt from scratch, a product Analytics tool that is aligned to business metrics so each Product owner has visibility of the KPI’s at all times.

NDTV Ethnic Retail Ltd., Gurgaon, India -- VP, Analytics and Technology (Mar 2013 – Mar 2014)

Managed the creation of a new website for and built the site from scratch to a full-fledged and revenue earning power house in a short two-month timeframe.

Created and implemented a DoubleClick tracking to aid banner management for the Paid marketing team.

Created a structure for paid marketing campaigns using Google AdWords and Facebook, managing 2.5 Million Rupees in marketing spends.

Hired and trained a team of analysts to create streamlined reporting and identified key KPI's for all departments. Set up the database architecture and actionable BI dashboards and reports for the primary stakeholders.

FASHIONANDYOU.COM, Gurgaon, India -- Director, Consumer Insights (Dec 2011 – Sep 2012)

Hired a team of Analysts to streamline reporting and identified key KPI's for Marketing and sourcing arms of the business.

Conducted strategic analysis on category performance of to recommend initiatives to achieve profitability. The growth in business was to the tune of 20 million Rupees by our initiatives.

Conducted usability testing for the business to get personal insights from users.

Managed the successful deployment of a new website with over a hundred new features.

EDMUNDS.COM, Los Angeles, USA -- Director, Consumer Analytics (Sept 2007 – May2011)

Managed a team of five developers and analysts to build an entire analytical engine for the SEM team to report on more than 5 million keyword buys.

Conducted a comprehensive analysis of a new beta site to help understand the revenue impact and usability enhancements. The launch of this new site made the company an additional $10 million in profits.

Introduced multi-variate testing in the re-design of the website to create revenue optimization opportunities. Continuous improvements through A/B testing have resulted in realized revenue of $3 million since early 2009.

Led a team to identify revenue on a per click basis for the, enabling the usability team to determine the roadblocks on our site.

SHOPZILLA.COM, Los Angeles, USA (Mar 1997 – Sep 2007)

Search Operations Analyst –Search Operations Group: Designed and developed Search Engine Analytical Metrics for the Operations team and developed tools to optimize search results.

Operations Support Technician - Data Systems and Operations: Responsible for real-time data processing for This involved automation and maintenance of more than 2000 data processing jobs.

Associate Database Developer - Data Systems and Operations Group: Designed, implemented and maintained a pioneering data collection, collation and reporting application in marketing research. This reduced the usual cycle of a month to 30 minutes on an average.


PHP, MySQL, Transact SQL, MS-SQL, PL-SQL, PERL, Data Modeling, R, Slack, JIRA, Rally, Qlikview, Excel, SPSS, Microstrategy 8.0, Magento 1.7 Community edition, Marketo, WordPress, Unix Shell Scripts etc.


Clarion University of Pennsylvania

Master of Business Administration December 1996 Clarion, PA

Aligarh Muslim University

Bachelor of Science in Mechanical Engineering, September 1993 Aligarh, India

Contact this candidate