Todd R. Deas

Marketing Events Professional

Areas Of Expertise

Event & Tradeshow Management

Contract Negotiation

Site Selections

Program Development

Sales Trainings

Marketing Material Development

Sponsorship Logistics

Staff Hiring/Managing

Public Relations

Sales & Marketing Automation Tools

Digital Campaigns

Print/Radio/TV Advertising

Logistics Management

Budget Tracking & Analysis

Technical Skills: Microsoft Office Suite, QuickBooks, Adobe Creative Suite, CVent & Starcite, Social Media Platforms

Professional Experience

Event Producer, Wits End Productions - Atlanta, GA:

1/16/17- 4/25/17

Define project deliverables.

Estimate timelines and budget/develop a task-based schedule.

Forecast resource requirements/develop a staffing plan.

Oversee all necessary logistics for roadshows, product launches, small focus groups, conferences

and other client event requests.

Identify, negotiate and book event venues (hotels, convention centers, etc.).

Manage hotel rooming lists.

Identify, negotiate and book external vendors (AV, Décor, Catering, Webcasts, etc.).

Facilitate all audiovisual/staging needs including all technical staff requirements, presentation

show flow and music/lighting/video cues.

Manage event materials and shipping schedules.

Create detailed onsite schedules for all activities.

Conduct site inspections, client presentations and onsite event production.

Lead and manage projects/project teams.

Manage client expectations throughout production lifecycle.

Provide consistent and timely client communication.

Create/maintain/enforce schedules, budgets and project status.

Deliver project deliverables on-time, on-budget and to client expectations.

Independent Meeting Planner - 07/16 – 12/16

Various contract positions providing logistical support and planning services as needed.

Event Manager, ALCON Vision Care, (Novartis Pharmaceutical) Atlanta, GA:

2/1/11- 3/7/14

3/9/15 – 6/30/16

Managed all logistical aspects of meetings, including development of proper meeting specification documents, supplying information for meeting space, room sets, production, audio visual and food and beverage requirements, managing rooming list, ground transportation, offsite events, printed materials, shipping, and final reconciliation and billing.

Successfully collaborated with executives, internal stakeholders, vendors, associations, and colleagues in order to facilitate execution of meeting and trade show activities.

Managed National & International Sales, Training & Marketing Meetings.

Lead planner for National Sales Meeting.

Managed educational student program meetings.

Provided tradeshow support.

Managed Speakers Bureau, Speaker Programs and Trainings.

Managed experiential customer events.

Developed and maintain program budgets and cost savings analysis for each program.

Oversaw development and management of meeting registration website.

Sr. Manager, Global Events, First Data - Atlanta, GA, 3/10/14 – 3/6/15

Planned, managed and successfully executed multi-channel sales training events and user conference.

Managed national & international industry trade shows.

Managed all production elements for meetings and trade shows.

Worked with exhibit house to customize booth for each show.

Managed meetings and trade show budget.

Conducted training meetings.

Lead weekly pre-show meetings/calls, schedule staff, define goals and show expectations.

Booth space selection.

Managed third party vendors and maintain program cost analysis.

Oversaw development and management of meeting registration website.

Negotiated sponsorship agreements.

Conducted venue sourcing, negotiation, and contracting.

Sourced, contracted, and oversee independent travel directors for on-site support.

Oversaw development of marketing content.

Field Marketing Manager, Clearwire Corporation - Atlanta, GA, 01/09 – 12/10

Implemented more than 200 sales marketing events and initiatives to drive acquisition across channels.

Identified event and sponsorship opportunities.

Managed local event marketing coordinators.

Managed production and logistics for all meetings and events.

Provided logistical support and drove attendance for events.

Managed logistics of experiential marketing vehicles and customer events.

Conducted training meetings.

Set up on-site product demo stations.

Developed and implemented marketing plans, product launches and promotions in collaboration with CLEAR Authorized Resellers.

Managed Digital campaigns, print & radio advertising.

Served as key marketing point of contact to cross functional teams and field and channel sales organizations.

Evaluated local medial plans for value-add opportunities.

Ensured brand integrity.

Provided local marketing intelligence and feedback to corporate marketing.

Liaised with field marketing agencies and vendors.

Maximized company awareness and promoted service offerings through local community, public relations plans and customer experience opportunities.

Identified and managed monthly volunteer projects.

Marketing and Sales Manager, Jack, Jane and Associates, Atlanta, GA, 2001-2008

Drafted the business plan and developed the financial model for this private company.

Managed client events, incentive programs, meetings and tradeshows.

Managed experiential marketing road show for major client events.

Created marketing and promotions plans to drive sales revenue and cultivate client funnel.

Developed websites and email marketing campaigns.

Motorsports events management.

Hired, managed and oversaw development of sales staff and event personnel.

Education & Training

Accounting and Business Administration, Webster University, Ocala, FL

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