GINA LUCIA **** **TH AVE. N., NAPLES, FL ***** 239-***-****

GINA LUCIA

Profile

Results-driven Sales and Marketing Executive with over 20 years of intensive and progressive leadership roles in concept start-ups, marketing campaign initiatives, branding, national and regional accounts sales, corporate and investor negotiations and customer based relationship sales. Success in creating and managing from "fearless" cold-calling to corporate lead generation, sales accounts that produce record-setting sales figures, territory expansion and new account development. Developer of private small business success with hands-on developmental, operational and transactional knowledge from concept thru to successful and profitable sale of business. (Willing to travel domestically and internationally) Key Skills

Sales Leadership and Management

Supply Chain Management

Trade Show and Event Management

Catalog Sales and Marketing

Strategic Planning/Development

Executive Level Presentations

Developing New Sales Relations

Interpersonal Communication

Account Management/Product

Knowledge

Successful Integration of Client

needs and Company Goals

Work Experience

Territory Sales Manager and Business Development

Sysco Guest Supply, LLC. Naples, FL 2010-Present

Territory Sales and Business Development Manager for the leading global manufacturer and distributor to the Travel and Leisure industry with an emphasis on increasing product penetration and sales in existing accounts, acquiring new customers and contributing to the growth process of Guest Supply's overall Market Share. Impact & Results

Awarded the Guest Supply Pace Setter Award for three years running.

Awarded the honor and earned distinction of the President's Club Award for Sales

Successful sales of personal care amenities, textiles, luxury hotel room accessories, furniture, fixtures and equipment, paper products, janitorial supplies and cleaning products to chain and independent hotels, motels, lodging management groups in an and out of an assigned territory.

Dominated market share and increased client base by 30%.

Delivered territory sales increase $1.5 million to $3.4 million in less than 18 months.

Pioneered start-up vendor event "Hospitality Tips & Trends", now a Guest Supply annual national event.

Facilitate product ideation and development to help Guest Supply's customers differentiate themselves in the marketplace.

The "go-to" Sales Executive for regaining the confidence of lost or abandoned accounts GINA LUCIA 1363 28TH AVE. N., NAPLES, FL 34103 239-***-**** Sales and Marketing Director

Stoneburner Properties, Naples, FL 2004-2010

Responsible for all event and group sales for threei individual hospitality entities that comprise the entirety of Stoneburner Properties Bayfront Place.

Impact & Results

Developed media marketing strategies for a line of hospitality venues.

Solely responsible for event sales lead generation and sales performance results.

Created, new traffic generation through in the form of "Farmer Markets" which directly increased market share and profits at this hospitality venue. Resulting in increase of 20% traffic.

Executed initiatives through website design and graphic marketing to increase online sales and traffic annually by 15%

Mountain Second Home Consulting (CEO)

Licensed Florida Real Estate Agent, Naples, FL 2002-2009 Saw and understood the need for a liaison broker between high-end Florida real estate investors and their desires to own and participate in the mountain lifestyle of Western North Carolina. Created and executed on an unproven business model that soon created sizeable profits and the distinction of being emulated by many others in the real estate brokerage arena.

Impact & Results

Solely responsible for creating sales relationships with over 7 North Carolina mountain communities.

Generated and improved sales numbers for all 7 communities.

Generated leads and closed on a high percentage of those opportunities through relationship based sales.

Traveled to and accompanied prospects to individual communities seeing the sales process from introduction through to closings.

Sales and Marketing Director

RHB Ventures, Tennis Tournament Promotions, Naples, FL 1999-2004 Tournament and Sales/Marketing Director for the Nuveen Masters, a senior tennis tour featuring tennis greats such as Borg, Connors and McEnroe. Directly responsible for promotions, sponsorship sales, operations and public relations for this international, multi-venue yearly tennis tournament. Impact & Results

Lead successful corporate sponsorship campaign that exceeded $3 Million per Tour Stop.

Oversaw record breaking ticket sales and marketing of such during tenure.

Overall tournament management, staff coordination, Food & Beverage and over 300 volunteers.

Recognized by Tournament Board on multiple occasions for surpassing sales goals and revenue.

Implemented and utilized beta form client database. GINA LUCIA 1363 28TH AVE. N., NAPLES, FL 34103 239-***-**** Corporate Event Sales Manager

Allen Systems Group, Naples, FL 1996-1999

Corporate event sales manager for company-wide events, which included, corporate trade shows and every aspect of planning and execution for international and domestic corporate conferences. Impact & Results

Solely responsible for budgeting process which netted significant corporate savings while increasing sales.

Responsible for Salesforce buy and INS setup with execution into a heavily successful format.

Reported directly to the Group's Board on sales, budgeting and collateral coordination always with numbers and results that surpassed company goals.

Corporate Sales and Logistics Director

Business Incentives, Minneapolis, MN 1995-1998

Served as Corporate Trip Director for corporate events and international travel. Complete understanding and implementation of logistical needs to coordinate the mass transit of groups as large as 1500 from continent to continent. Was point liaison for all sales, travel and logistical needs and wishes for large groups. Impact & Results

Commissioned liaison between lodging facilities and transportation companies.

Responsible for all travel and expenditures budgeting from process through execution.

Responsible for logistical Food & Beverage needs working directly with corporate sponsors to enhance their exposure and sell, when needed, more advertising opportunities to the various vendors.

Created and directed themed events for entertainment and group participation.

Overall event management and staff coordination. Education

University of Minnesota, Minneapolis BA

U.S. Army Reserve Medic 1983-1991

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