Video Marketing Professional
Core professional competencies include:
Video Production
Project Management
Strategic Marketing
Web Development
Team Management
Digital Design
Creative Problem Solving
Virtual Office Dev
Relationship Management
My true passions lie in film and video production. I have worked in and produced animation (Rugrats and Rocket Power, and The Wild Thornberry's), small budget films, direct to video call to action videos for sales pages, training videos, and more. I know my resume leans heavier to the marketing side of work, but the move into marketing was out of necessity to create a path to sales for some of the media projects I had worked on.
I work with top film line producer, Michael Mandaville (American History X, Taken 1, 2, & 3, and more) from whom I can easily get a letter of recommendation. I would love to get back to full-time work in the production side of business.
Since 2007, I have worked on several projects in various capacities in virtual and physical office environments as a marketing manager, project manager, and business development manager for vastly different companies. To hone my skills further, in 2008 I obtained a Master’s Certificate in Project Mgt, which helped me to successfully manage:
Produce Commercials & infomercials
Plan and produce online sales and informational videos
Design and Build Websites
Create Business and Marketing plans
Write Operations, Sales and Marketing manuals
I am seeking a long-term/permanent position in media production at an established company where the culture is about the people, the customer, which is the foundation for all growth and stability in business.
PROFESSIONAL EXPERIENCE
FREELANCE BUSINESS & MARKETING CONSULTING (Various Companies – virtual office) 2007 – Present
Project-based consulting specializing in creating business growth and improving operational efficiencies through organizing, planning and execution of key large-scale projects from vision through successful implementation.
TravisFox.net, PersonalWeightWorkshop.com, BeatTheBogeyMan.com, Handyman-Austin.com (Google pg1), MyGymLosAngeles.com, NewSilhouette.co.uk, MyMusicalEnglish.com, and many more…
OnFire Network – Marketing Project Manager (virtual office) 2016 – Apr-Nov
Successfully negotiated and contracted top international talent and planned the production of their performances
Researched and developed the strategic marketing plan for the first 12 months
Business Development and Finance relationships with major funding sources
Japan House (Launch) – PR / Marketing Director 2016 – Jan-Apr
Researched and developed the strategic marketing plan for the first 18 months covering 7 events
Helped to coordinate and execute the first pre-opening event for 200 political dignitaries & professionals
When Pigs Fly – Music Management Consultant / Korean Interpreter (Marketing and Booking) 2013 – 2016
(Worked with Doug Goldstein, former manager of Guns-n-Roses, Danzig, Blind Melon, Xibit…and more)
Managed several bands including Muck Sticky, Kill Devil Hill, and YB (윤도현 밴드) for US Launch
Booked YB to tour with Smashing Pumpkins, play Dodgers Stadium, sold out the Whisky-a-go-go, and more…
Business Development and Finance relationships with major funding sources
Successfully negotiated and contracted top international talent
Orion Health, Inc. – Project Coordinator / Associate Project Manager 2013 – 2015
Managed and Coordinated activities on Blue Shield, Cal Index, and Sutter Health HIE implementations
Maintain Project budget, EAC, Status Reporting, Documentation, Change Requests, Quality Assurance
News and PR about the projects worked on:
oTwo Insurers to Pool Medical Records in California – Wall Street Journal
oOnline medical records may soon become a reality in California – LA Times
oCalifornia health care exchange to share 9 million patient records online – Computerworld
STEAM Online Marketing – Creative Director/Project Manager (virtual office) 2011 – 2012
Created and led Digital Design Department for aggressive online startup company
Wrote the DYI Video Production Guide for Steam Clients and coached or produced their online videos
Designed & Developed 40 website & social media designs, and Collaborated on SEO & SM strategies
Created design protocols and led a creative team of more than 20 designers, writers, video editors, etc.
SEO (on- & off-page) and working closely with the Content Director to develop winning strategies for online success
Taki Law Offices – VP Business Development (hybrid virtual office) 2011 – 2011
Created website and SEO strategies for the immigration law firm
Developed English & Cultural Summer program for Korean students to enhance business growth
Virtual Entertainment Group (VEG) – VP Business Development (virtual office) 2010 – 2011
Developed the business and marketing plans to successfully raised funding
Collaborated with US & Korean producers to plan a live venue & online concert, and the video production thereof
Developed relationships with venues, sponsors, and talent to bring the project to action
Veterans Online Marketing – Consultant / SEO Strategist / Designer (virtual office) 2009 – 2010
Created 50 websites specifically for local search
80% of which were on page one for selected keywords within 30 days
Couple.net (KR Corp) – Marketing Consultant (virtual office) 2008 – 2009
Chief cultural advisor in launching Korea’s most successful match-making website into the U.S. market
consulted to create successful business and marketing operations
Consulted on Korean language press releases
Content and English application forms editor
Stage 54 Productions – VP Business Development (hybrid virtual office) 2007 – 2009
Broke down scripts, scheduled and budgeted film scripts up to $5M budgets
Created Business and Marketing Plans to successfully raise funding
Created a unique cost-effective self-distribution and marketing plan for independent producers
Developed relationships with major funding sources such as Dune Capital
Shober Consulting – Project Manager / Consultant (virtual office) 2007 – 2008
Coordinated with city offices and developers to support obtaining approval of zoning from apt to condo
Coordinated the smooth relocation of hundreds of Korean-American families to new residences.
Migun USA Corp (KR Corp) – Marketing Manager 2004 – 2007
Led strategic preparations for transition to Franchise model
Achieved full product endorsement from American Chiropractic Association
Created Operations Manual and Marketing Training Manual
Created Sweepstakes campaign that increased traffic to the centers by 400%
Produced infomercials and led creation of the company website
Migun Newsletter Editor
Organized Grand Openings and News Press for several Migun Centers across the country and Canada
Trained center owners how to set up their locations, train staff, market and sell Migun products
Klasky Csupo/Nickelodeon – Production Coordinator 2001 – 2003
The Wild Thornberry’s Movie; Rugrats (TV); Rocket Power (TV)
Managed flow of production through every phase and ensured timely completion of each department’s tasks.
Utilized KR lang & cultural skills to coordinate with Korean production company for successful wind-up of projects.
LENNON TAEKWONDO
Master Instructor (5th Dan Military Tae Kwon Do)
Led Instruction in various Private Schools
Former National Champion
Created Specialized Women’s Self-Defense
Managed two Tae Kwon Do schools
US ARMY MILITARY INTELLIGENCE
Rank: Sergeant /E-5 Duties included:
Language Instructor, 240 personnel
Tactical Squad Leader of 12, Intel gathering
Interpreter/Body Guard for Commander
Top Secret SCI Clearance (not current)
SKILLS
Website Development & SEO – personally develop and optimize professional websites for multiple clients: on-page and off-page, including content related blogging, article marketing, PR, and PPC strategies
Internet Marketing Strategies – including using and integrating Social Media, building customer opt-in lists, and email campaigns and follow up sequences
Social Media – design, set up, marketing strategies with contests and other interactive events, and account management – Facebook, Twitter, YouTube, Linkedin, Google+, Pinterest
Web Analytics – thoroughly analyze website statistical data, then formulate and implement strategies accordingly to optimize results through using various analytic data measuring programs such as Google and YouTube Analytics, Facebook’s EdgeRank, Wistia, and InfusionSoft
Business Development – identify and create opportunities for businesses to be first to market or first in their specific industry, thus expanding sales and profits
Business and Marketing Plan Creation – successfully create business and marketing plans, with projections; successfully raised funding for films, events, concerts, mining operations, and direct marketing for products
Project Management – Web, IT, and Entertainment; planning, scheduling, budgeting, and implementation
Film and Video Production – adept in scripting, scheduling, and budgeting video projects for everything from small theatrical films to corporate videos to infomercials and webisodes for marketing product via YouTube, Vimeo, MetaCafe, etc
Contract Creation and Negotiations – MOUs, NDAs, LLC Operating Agreements, Partnership Agreements, Investment Agreements
Computer (PC & Mac) – strong skills in professional use of Microsoft Office Suite, Microsoft Project, Front Page, Outlook, Entourage, Photoshop, Illustrator, Dreamweaver, Quicken, QuickBooks, Movie Magic Scheduling & Budgeting, Screenwriter, ClickFunnels, InfusionSoft, Zoho, Wistia, Basecamp, Trello, Jira, etc.
Languages – Korean (fluent), Japanese (basic), Spanish (basic)
EDUCATION
Currently: UCI Extension – Marketing and Communications Program
Villanova University – Project Management Master’s Certificate
US Army Korean Language Advanced Course, Ft. Lewis, WA
Defense Language Institute, Monterey, CA – Honors Graduate in Korean Language and Culture
Santa Monica College, Santa Monica, CA – AA Degree – Business/Marketing
DOD Signals Intelligence Technical Training School, Goodfellow AFB, TX
World Tae Kwon Do Federation International Instructor’s Academy
AWARDS & ACHIEVEMENTS
2 Army Achievement Medals – For Highest Standards and Excellent Knowledge in SIGINT Applications
Multiple Letters of Commendation and Certificates of Achievement for Military Service
5th Degree Blackbelt in Tae Kwon Do (“Master” of the Art – 30 years experience)
National Champion Tae Kwon Do – (50 individual 1st Place competition wins)
Numerous Letters of Appreciation and Certificates of Achievement for Community Contributions
PERSONAL INTERESTS
Robert enjoys many outdoor activities with his family including hiking, swimming, skiing, and camping. He also enjoys using his martial arts skills to teach his daughters confidence, concentration, and self-defense.
References available on request.
About Robert Lennon
Myers-Briggs Personality Assessment - ENTJ
In a Nutshell:
2% of the general population are ENTJs
On personality trait measures, score as Ambitious, Optimistic, Adaptable, Forceful, and Energetic
Least likely of all types to report stress resulting from work or finances
Among top 4 types in college GPA
Personal values include Home/Family, Achievement, Creativity, and Learning
Overrepresented among MBA students and small business owners
One of two types most likely to be satisfied with their work
ENTJs are strategic leaders, motivated to organize change. They are quick to see inefficiency and conceptualize new solutions, and enjoy developing long-range plans to accomplish their vision. They excel at logical reasoning and are usually articulate and quick-witted.
ENTJs are analytical and objective, and like bringing order to the world around them. When there are flaws in a system, the ENTJ sees them, and enjoys the process of discovering and implementing a better way. ENTJs are assertive and enjoy taking charge; they see their role as that of leader and manager, organizing people and processes to achieve their goals.
Strengths Finder 2.0 Personality Assessment
Top 5 Strengths
1.Strategic
People who are especially talented in the Strategic theme create alternative ways to proceed. Faced with any given scenario, they can quickly spot the relevant patterns and issues.
2.Achiever
People who are especially talented in the Achiever theme have a great deal of stamina and work hard. They take great satisfaction from being busy and productive.
3.Learner
People who are especially talented in the Learner theme have a great desire to learn and want to continuously improve. In particular, the process of learning, rather than the outcome, excites them.
4.Positivity
People who are especially talented in the Positivity theme have an enthusiasm that is contagious. They are upbeat and can get others excited about what they are going to do.
5.Activator
People who are especially talented in the Activator theme can make things happen by turning thoughts into action. They are often impatient.
More detail available on request.