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Manager Marketing

Location:
Los Angeles, California, United States
Posted:
May 30, 2017

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Video Marketing Professional

Core professional competencies include:

Video Production

Project Management

Strategic Marketing

Web Development

Team Management

Digital Design

Creative Problem Solving

Virtual Office Dev

Relationship Management

My true passions lie in film and video production. I have worked in and produced animation (Rugrats and Rocket Power, and The Wild Thornberry's), small budget films, direct to video call to action videos for sales pages, training videos, and more. I know my resume leans heavier to the marketing side of work, but the move into marketing was out of necessity to create a path to sales for some of the media projects I had worked on.

I work with top film line producer, Michael Mandaville (American History X, Taken 1, 2, & 3, and more) from whom I can easily get a letter of recommendation. I would love to get back to full-time work in the production side of business.

Since 2007, I have worked on several projects in various capacities in virtual and physical office environments as a marketing manager, project manager, and business development manager for vastly different companies. To hone my skills further, in 2008 I obtained a Master’s Certificate in Project Mgt, which helped me to successfully manage:

Produce Commercials & infomercials

Plan and produce online sales and informational videos

Design and Build Websites

Create Business and Marketing plans

Write Operations, Sales and Marketing manuals

I am seeking a long-term/permanent position in media production at an established company where the culture is about the people, the customer, which is the foundation for all growth and stability in business.

PROFESSIONAL EXPERIENCE

FREELANCE BUSINESS & MARKETING CONSULTING (Various Companies – virtual office) 2007 – Present

Project-based consulting specializing in creating business growth and improving operational efficiencies through organizing, planning and execution of key large-scale projects from vision through successful implementation.

TravisFox.net, PersonalWeightWorkshop.com, BeatTheBogeyMan.com, Handyman-Austin.com (Google pg1), MyGymLosAngeles.com, NewSilhouette.co.uk, MyMusicalEnglish.com, and many more…

OnFire Network – Marketing Project Manager (virtual office) 2016 – Apr-Nov

Successfully negotiated and contracted top international talent and planned the production of their performances

Researched and developed the strategic marketing plan for the first 12 months

Business Development and Finance relationships with major funding sources

Japan House (Launch) – PR / Marketing Director 2016 – Jan-Apr

Researched and developed the strategic marketing plan for the first 18 months covering 7 events

Helped to coordinate and execute the first pre-opening event for 200 political dignitaries & professionals

When Pigs Fly – Music Management Consultant / Korean Interpreter (Marketing and Booking) 2013 – 2016

(Worked with Doug Goldstein, former manager of Guns-n-Roses, Danzig, Blind Melon, Xibit…and more)

Managed several bands including Muck Sticky, Kill Devil Hill, and YB (윤도현 밴드) for US Launch

Booked YB to tour with Smashing Pumpkins, play Dodgers Stadium, sold out the Whisky-a-go-go, and more…

Business Development and Finance relationships with major funding sources

Successfully negotiated and contracted top international talent

Orion Health, Inc. – Project Coordinator / Associate Project Manager 2013 – 2015

Managed and Coordinated activities on Blue Shield, Cal Index, and Sutter Health HIE implementations

Maintain Project budget, EAC, Status Reporting, Documentation, Change Requests, Quality Assurance

News and PR about the projects worked on:

oTwo Insurers to Pool Medical Records in California – Wall Street Journal

oOnline medical records may soon become a reality in California – LA Times

oCalifornia health care exchange to share 9 million patient records online – Computerworld

STEAM Online Marketing – Creative Director/Project Manager (virtual office) 2011 – 2012

Created and led Digital Design Department for aggressive online startup company

Wrote the DYI Video Production Guide for Steam Clients and coached or produced their online videos

Designed & Developed 40 website & social media designs, and Collaborated on SEO & SM strategies

Created design protocols and led a creative team of more than 20 designers, writers, video editors, etc.

SEO (on- & off-page) and working closely with the Content Director to develop winning strategies for online success

Taki Law Offices – VP Business Development (hybrid virtual office) 2011 – 2011

Created website and SEO strategies for the immigration law firm

Developed English & Cultural Summer program for Korean students to enhance business growth

Virtual Entertainment Group (VEG) – VP Business Development (virtual office) 2010 – 2011

Developed the business and marketing plans to successfully raised funding

Collaborated with US & Korean producers to plan a live venue & online concert, and the video production thereof

Developed relationships with venues, sponsors, and talent to bring the project to action

Veterans Online Marketing – Consultant / SEO Strategist / Designer (virtual office) 2009 – 2010

Created 50 websites specifically for local search

80% of which were on page one for selected keywords within 30 days

Couple.net (KR Corp) – Marketing Consultant (virtual office) 2008 – 2009

Chief cultural advisor in launching Korea’s most successful match-making website into the U.S. market

consulted to create successful business and marketing operations

Consulted on Korean language press releases

Content and English application forms editor

Stage 54 Productions – VP Business Development (hybrid virtual office) 2007 – 2009

Broke down scripts, scheduled and budgeted film scripts up to $5M budgets

Created Business and Marketing Plans to successfully raise funding

Created a unique cost-effective self-distribution and marketing plan for independent producers

Developed relationships with major funding sources such as Dune Capital

Shober Consulting – Project Manager / Consultant (virtual office) 2007 – 2008

Coordinated with city offices and developers to support obtaining approval of zoning from apt to condo

Coordinated the smooth relocation of hundreds of Korean-American families to new residences.

Migun USA Corp (KR Corp) – Marketing Manager 2004 – 2007

Led strategic preparations for transition to Franchise model

Achieved full product endorsement from American Chiropractic Association

Created Operations Manual and Marketing Training Manual

Created Sweepstakes campaign that increased traffic to the centers by 400%

Produced infomercials and led creation of the company website

Migun Newsletter Editor

Organized Grand Openings and News Press for several Migun Centers across the country and Canada

Trained center owners how to set up their locations, train staff, market and sell Migun products

Klasky Csupo/Nickelodeon – Production Coordinator 2001 – 2003

The Wild Thornberry’s Movie; Rugrats (TV); Rocket Power (TV)

Managed flow of production through every phase and ensured timely completion of each department’s tasks.

Utilized KR lang & cultural skills to coordinate with Korean production company for successful wind-up of projects.

LENNON TAEKWONDO

Master Instructor (5th Dan Military Tae Kwon Do)

Led Instruction in various Private Schools

Former National Champion

Created Specialized Women’s Self-Defense

Managed two Tae Kwon Do schools

US ARMY MILITARY INTELLIGENCE

Rank: Sergeant /E-5 Duties included:

Language Instructor, 240 personnel

Tactical Squad Leader of 12, Intel gathering

Interpreter/Body Guard for Commander

Top Secret SCI Clearance (not current)

SKILLS

Website Development & SEO – personally develop and optimize professional websites for multiple clients: on-page and off-page, including content related blogging, article marketing, PR, and PPC strategies

Internet Marketing Strategies – including using and integrating Social Media, building customer opt-in lists, and email campaigns and follow up sequences

Social Media – design, set up, marketing strategies with contests and other interactive events, and account management – Facebook, Twitter, YouTube, Linkedin, Google+, Pinterest

Web Analytics – thoroughly analyze website statistical data, then formulate and implement strategies accordingly to optimize results through using various analytic data measuring programs such as Google and YouTube Analytics, Facebook’s EdgeRank, Wistia, and InfusionSoft

Business Development – identify and create opportunities for businesses to be first to market or first in their specific industry, thus expanding sales and profits

Business and Marketing Plan Creation – successfully create business and marketing plans, with projections; successfully raised funding for films, events, concerts, mining operations, and direct marketing for products

Project Management – Web, IT, and Entertainment; planning, scheduling, budgeting, and implementation

Film and Video Production – adept in scripting, scheduling, and budgeting video projects for everything from small theatrical films to corporate videos to infomercials and webisodes for marketing product via YouTube, Vimeo, MetaCafe, etc

Contract Creation and Negotiations – MOUs, NDAs, LLC Operating Agreements, Partnership Agreements, Investment Agreements

Computer (PC & Mac) – strong skills in professional use of Microsoft Office Suite, Microsoft Project, Front Page, Outlook, Entourage, Photoshop, Illustrator, Dreamweaver, Quicken, QuickBooks, Movie Magic Scheduling & Budgeting, Screenwriter, ClickFunnels, InfusionSoft, Zoho, Wistia, Basecamp, Trello, Jira, etc.

Languages – Korean (fluent), Japanese (basic), Spanish (basic)

EDUCATION

Currently: UCI Extension – Marketing and Communications Program

Villanova University – Project Management Master’s Certificate

US Army Korean Language Advanced Course, Ft. Lewis, WA

Defense Language Institute, Monterey, CA – Honors Graduate in Korean Language and Culture

Santa Monica College, Santa Monica, CA – AA Degree – Business/Marketing

DOD Signals Intelligence Technical Training School, Goodfellow AFB, TX

World Tae Kwon Do Federation International Instructor’s Academy

AWARDS & ACHIEVEMENTS

2 Army Achievement Medals – For Highest Standards and Excellent Knowledge in SIGINT Applications

Multiple Letters of Commendation and Certificates of Achievement for Military Service

5th Degree Blackbelt in Tae Kwon Do (“Master” of the Art – 30 years experience)

National Champion Tae Kwon Do – (50 individual 1st Place competition wins)

Numerous Letters of Appreciation and Certificates of Achievement for Community Contributions

PERSONAL INTERESTS

Robert enjoys many outdoor activities with his family including hiking, swimming, skiing, and camping. He also enjoys using his martial arts skills to teach his daughters confidence, concentration, and self-defense.

References available on request.

About Robert Lennon

Myers-Briggs Personality Assessment - ENTJ

In a Nutshell:

2% of the general population are ENTJs

On personality trait measures, score as Ambitious, Optimistic, Adaptable, Forceful, and Energetic

Least likely of all types to report stress resulting from work or finances

Among top 4 types in college GPA

Personal values include Home/Family, Achievement, Creativity, and Learning

Overrepresented among MBA students and small business owners

One of two types most likely to be satisfied with their work

ENTJs are strategic leaders, motivated to organize change. They are quick to see inefficiency and conceptualize new solutions, and enjoy developing long-range plans to accomplish their vision. They excel at logical reasoning and are usually articulate and quick-witted.

ENTJs are analytical and objective, and like bringing order to the world around them. When there are flaws in a system, the ENTJ sees them, and enjoys the process of discovering and implementing a better way. ENTJs are assertive and enjoy taking charge; they see their role as that of leader and manager, organizing people and processes to achieve their goals.

Strengths Finder 2.0 Personality Assessment

Top 5 Strengths

1.Strategic

People who are especially talented in the Strategic theme create alternative ways to proceed. Faced with any given scenario, they can quickly spot the relevant patterns and issues.

2.Achiever

People who are especially talented in the Achiever theme have a great deal of stamina and work hard. They take great satisfaction from being busy and productive.

3.Learner

People who are especially talented in the Learner theme have a great desire to learn and want to continuously improve. In particular, the process of learning, rather than the outcome, excites them.

4.Positivity

People who are especially talented in the Positivity theme have an enthusiasm that is contagious. They are upbeat and can get others excited about what they are going to do.

5.Activator

People who are especially talented in the Activator theme can make things happen by turning thoughts into action. They are often impatient.

More detail available on request.



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